Author:
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Category : American newspapers
Languages : en
Pages : 646

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Author:
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 510

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ISBN:
Category : San Francisco (Calif.)
Languages : en
Pages : 2104

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Category : American newspapers
Languages : en
Pages : 1706

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Book Description

Author: Penelope Muse Abernathy
Publisher: UNC Press Books
ISBN: 1469615436
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

Author:
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Category : American newspapers
Languages : en
Pages : 1164

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Category : Alameda (Calif.)
Languages : en
Pages : 1448

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Category : Advertising, Magazine
Languages : en
Pages : 432

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ISBN:
Category : Advertising
Languages : en
Pages : 386

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Book Description

Author: Jock Lauterer
Publisher: Univ of North Carolina Press
ISBN: 0807867756
Category : Language Arts & Disciplines
Languages : en
Pages : 456

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Book Description
No matter how ambitious they may be, most novice journalists don't get their start at the New York Times. They get their first jobs at smaller local community newspapers that require a different style of reporting than the detached, impersonal approach expected of major international publications. As the primary textbook and sourcebook for the teaching and practice of local journalism and newspaper publishing in the United States, Community Journalism addresses the issues a small-town newspaper writer or publisher is likely to face. Jock Lauterer covers topics ranging from why community journalism is important and distinctive; to hints for reporting and writing with a "community spin"; to design, production, photojournalism, and staff management. This third edition introduces new chapters on adjusting to changing demographics in the community and "best practices" for community papers. Updated with fresh examples throughout and considering the newest technologies in editing and photography, this edition of Community Journalism provides the very latest of what every person working at a small newspaper needs to know.