Author: Cheryl Dangel Cullen
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 200
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Book Description
Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
Author: Cheryl Dangel Cullen
Publisher: Rockport Publishers
ISBN: 1564966933
Category : Commercial art
Languages : en
Pages : 190
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Book Description
Small Graphics is a reference guide providing insight and inspiration for designs where space is at a premium. See how expert designers make the most of the space they have, creating small graphics that communicate in a big way. Learn how to maximize the impact of the message in keeping with its size -- no matter how small. Includes design work and designer insights on projects including business cards, postcards, business accessories, and a few small but unexpected design projects of the top design talent from around the world.
Author: John Green
Publisher: Lulu.com
ISBN: 1387271687
Category : Art
Languages : en
Pages : 156
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Book Description
Surviving and thriving in the graphic design, illustration and advertising world 1975-2017 Memoirs and a guide for those who are in the business, about to enter the business and those even thinking about entering the business. This book also contains practical tips and advice from a professional creative director, art director, designer, illustrator and business owner for over forty years. CONTENTS -Introduction -Technology-Advertising-The one-two-three Method-Typography-Outdoor advertising-Direct response advertising-Directory Advertising-Graphic design -Collateral-Package Design-Illustration-Web design -Career choices-Employee or self-employed-Business topics -Appendix and notes
Author: Robert W. Bly
Publisher: McGraw Hill Professional
ISBN: 9780844232430
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 0470639199
Category : Design
Languages : en
Pages : 405
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Book Description
The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
Author: Rick Cesari
Publisher: John Wiley & Sons
ISBN: 0470888016
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Author: Mary Burzlaff Bostic
Publisher: Penguin
ISBN: 1440342636
Category : Art
Languages : en
Pages : 1257
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Book Description
Build a Successful Art Career Do you want to establish or expand a career for yourself in fine art, illustration or design? 2016 Artist's & Graphic Designer's Market is the must-have reference guide you. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2016 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more (free subscription comes with print version only) • Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Informative articles on the art of business, online social networking, and the benefits of slowing down to create better work • NEW! Special features on selling without begging, obtaining micro funding, beginning a Kickstarter campaign, and methods for accepting payment • NEW! Inspiring and informative interviews with successful professionals including children's book author-illustrators David Macaulay and Melissa Sweet, fine artist Richard McLaughlin, manga author-illustrator Mark Crilley and editorial illustrator Rami Niemi Check out ArtistsMarketOnline.com for more interviews, tips for selling your work, and our easy-to-use searchable database of markets!
Author: Mary Burzlaff Bostic
Publisher: Penguin
ISBN: 1440329532
Category : Art
Languages : en
Pages : 756
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Book Description
Build a Successful Art Career! 2014 Artist's & Graphic Designer's Market is the must-have reference guide for any artist who wants to establish or expand a career in fine art, illustration or graphic design. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2014 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Expand your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news and much more. (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title) • Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs and more. • Articles on the business of freelancing--from basic copyright information to tips on promoting your work. • Information on grants, residencies, organizations, publications and websites that offer support and direction for visual artists of all types. • NEW! Informative articles on social media and e-mail marketing, getting the most from LinkedIn, and building better websites. • NEW! Special features on insurance for artists, pricing artwork, printing giclees, sustainability practices, packaging design, and studio sales. • NEW! Inspiring and informative interviews with successful professionals including publisher and legal expert Tad Crawford and artist Nancy Reyner. Check out ArtistsMarketOnline.com and ArtistsNetwork.com for more helpful resources. PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 378
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Book Description
Author: Steff Primer
Publisher: Lulu.com
ISBN: 1446665364
Category : Business & Economics
Languages : en
Pages : 77
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Book Description
Due to the recession many companies have turned to offering certain jobs to those who are willing to work from home. In the long run, these companies benefit by saving money but, working from home offers a multitude of other benefits for you. You will be given the opportunity of sitting at home and earning money which is great for people like stay-at-home moms, retirees, those with disabilities, plus many more. You will also be able to schedule your work around your own time, have flexible hours and still make a lot of money. Plus, you will not have a boss to bully you and you can save on commuting.
