Author: Stephen Hitchcock
Publisher: Emerson & Church, Publishers
ISBN: 9781889102122
Category : Business & Economics
Languages : en
Pages : 268

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Author:
Publisher:
ISBN: 9789990214918
Category :
Languages : en
Pages :

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Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 0787972509
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Author: Kay Partney Lautman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 404

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Author: Benjamin Hart
Publisher: Jameson Books
ISBN: 9780915463961
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are: * make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal communication from one person to another* write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often.

Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574402862
Category : Education
Languages : en
Pages : 95

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Book Description
The 94-page study presents detailed data on the direct mail fundraising efforts of 38 non-profits, of which two-thirds are institutions of higher education. The study helps its readers to answer questions such as: Has direct mail spending kept pace with other forms of fundraising spending? To what extent has email replaced direct mail? What percentage of total funds are raised by direct mail? How much are organizations spending overall and per piece of mail sent?

Author: Robert L. Torre
Publisher: Springer
ISBN: 1489937994
Category : Business & Economics
Languages : en
Pages : 321

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Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 0787971413
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38

Author: Alan Sharpe
Publisher:
ISBN: 9780978405106
Category : Charities
Languages : en
Pages : 254

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Author: Vanessa Chase Lockshin
Publisher:
ISBN: 9780995089303
Category : Fund raising
Languages : en
Pages : 206

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Book Description
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.