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Author: Stephen Hitchcock
Publisher: Emerson & Church, Publishers
ISBN: 9781889102122
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Author: Stephen Hitchcock
Publisher: Emerson & Church, Publishers
ISBN: 9781889102122
Category : Business & Economics
Languages : en
Pages : 268
Get Book Here
Book Description
Author:
Publisher:
ISBN: 9789990214918
Category :
Languages : en
Pages :
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Book Description
Author: Kay Partney Lautman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 0787971413
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38
Author: Michael Johnston
Publisher: New York ; Toronto : J. Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
"This book includes scores of real-life results related to the things that count - like response percentages, costs, and average dollar returns. There is also a CD-ROM with dozens of full-color samples of successful fund raising packages, all of which are backed by the expertise of renowned contributors. Direct Response Fund Raising is an indispensable tool to plan and execute bold and successful direct response campaigns that will boost donor and membership response rates quickly - and consistently."--BOOK JACKET.
Author: Mal Warwick
Publisher: Emerson & Church, Publishers
ISBN: 9781889102092
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.
Author: Richard A. Viguerie
Publisher: Bonus Books, Inc.
ISBN: 1566252520
Category : Conservatism
Languages : en
Pages : 384
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Book Description
Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
Author: Vanessa Chase Lockshin
Publisher:
ISBN: 9780995089303
Category : Fund raising
Languages : en
Pages : 206
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Book Description
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author: David Lansdowne
Publisher: Emerson & Church, Publishers
ISBN: 9781889102191
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Why of all the hundreds of fund raising books available did Americorps Vista, with offices throughout the United States, single out The Relentlessly Practical Guide to Raising Serious Money as the premier book on the subject and provide a copy to thousands of its staff?
Author: Barbara L. Ciconte
Publisher: Jones & Bartlett Learning
ISBN: 9780763734466
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
This primer helps new fund raisers learn the basics, from the vocabulary of fund raising to the nuances of major trends affecting nonprofit fundraising today. With up-to-date case studies and reallife examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs. This guide is a musthave for anyone new to the fund raising arena.
