The Dynamics of Mass Communication PDF Download
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Author: Joseph R. Dominick
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 628
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Book Description
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 019105755X
Category : Performing Arts
Languages : en
Pages : 722
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Book Description
The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
Author: Andrew Boyd
Publisher: CRC Press
ISBN: 1136025863
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Author: Jim H. Taylor
Publisher: McGraw Hill Professional
ISBN: 9780071423984
Category : Computers
Languages : en
Pages : 628
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Book Description
Accompanying DVD-ROM (i.e.: hybrid DVD-Video/DVD-ROM) contains ... "dynamic application of DVD technology with samples from Dolby, DTS, THX, IMAX, Joe Kane Productions, Microsoft, Widescreen Review, and others, plus audio/video tests, WebDVD, HTML files, spreadsheets, and more."--Page 4 of cover.
Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 0273746227
Category : Business & Economics
Languages : en
Pages : 727
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Book Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Author: James Bennett
Publisher: Duke University Press
ISBN: 0822349108
Category : Computers
Languages : en
Pages : 401
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Book Description
Collection of essays that consider television as a digital media form and the aesthetic, cultural, and industrial changes that this shift has provoked.
Author: Benjamin Peters
Publisher: Princeton University Press
ISBN: 1400880556
Category : Social Science
Languages : en
Pages : 352
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Book Description
How the digital revolution has shaped our language In the age of search, keywords increasingly organize research, teaching, and even thought itself. Inspired by Raymond Williams's 1976 classic Keywords, the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philosophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition. Digital Keywords delves into what language does in today's information revolution and why it matters.
Author: Katharina Grimme
Publisher: Artech House
ISBN: 9781580532976
Category : Computers
Languages : en
Pages : 312
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Book Description
This unique book analyses the standardization and technology adoption of digital broadcasting. You are provided with an historic perspective on industry standardization of TV technology, revealing that the open, committee led DVB Group is much more successful than earlier standardization approaches. It covers the most recent developments in the European, US and Japanese audio-visual sectors.
Author: Hervé Benoit
Publisher: Taylor & Francis
ISBN: 0240520815
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
This overview describes the technology of digital television broadcasting. It gives you a thorough technical description of the underlying principles of the DVB standard and the various steps of signal processing. Also included is a complete technical glossary of terms, abbreviations, and expressions.
Author: Keith Jack
Publisher: Gulf Professional Publishing
ISBN: 9781878707994
Category : Computers
Languages : en
Pages : 350
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Book Description
This work provides comprehensive and contemporary information on the essential concepts and terms in video and television, including coverage of test and measurement proceedures.
Author: Michael Mirabito
Publisher: Taylor & Francis
ISBN: 1136026576
Category : Language Arts & Disciplines
Languages : en
Pages : 345
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Book Description
As new communications applications are developed and brought to market, it is vital for communications professionals to keep abreast of these issues. Since the technologies and applications also affect our daily lives, it is important to understand how they will shape the country and, by extension, the world at large. International censorship, the impact of the Internet and wireless tools, and th legisation following the World Trade Center bombing all fall into this category. The New Communications Technologies, Fifth Edition, provides vital information on the new and emerging technologies that will shape the way communicators do business. The book explores the new communications technologies and covers topics ranging from multimedia and production to satellites to digital communication. Just as important, the book examines the social, economic, and political impact brought about by the adoption of such technologies and applications; this fallout includes privacy concerns, First Amendment issues, and the implications raised by biometric systems.
