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Author:
Publisher: Bloomsbury Publishing
ISBN: 1350359645
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Author:
Publisher: Bloomsbury Publishing
ISBN: 1350359645
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion
Author: Dr Sukhvir Singh
Publisher: LWRN Studio
ISBN: 8196362277
Category : Design
Languages : en
Pages : 159
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Book Description
"Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.
Author: Clare Harris
Publisher: Bloomsbury Publishing
ISBN: 135019378X
Category : Design
Languages : en
Pages : 217
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Book Description
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Author: Kevin Tallon
Publisher: Anova Books
ISBN: 9780713490589
Category : Computers
Languages : en
Pages : 180
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Book Description
An essential book for the fashion world: the techniques for creating outstanding fashion illustration with the most popular software, Adobe Photoshop. It is used by a range of professionals, from graphic designers and 3-D animators to video editors and product and fashion illustrators. The book shows you how to create the stunning images that grace the fashion magazines, department stores and newspaper supplements. Master the techniques provided here to unleash true creativity. Kevin Tallon teaches his techniques at the world-famous Central St Martins College in London and has created a step-by-step technique book specifically for those interested in creating fashion illustrations: including mood boards, placement and repeat prints, fashion illustrations, garment sketches, logos and graphics, visualisation, presentation board and collection ranges. It follows on from his successful Creative Fashion Design with Illustrator but covers the world of creative fashion illustration rather than fashion design. The book provides instruction on the basics, but also plenty of material for those who are already familiar with the software but want to make more of it. With tips and tricks, specific fashion tasks and meaningful application, the book covers photocomposition; advanced layers; scanning, colouring and photo retouching; colouring flat drawings; advanced photocomposition; image adjustment; montages; filters and brush tools, and much more.
Author: Marko MacPherson
Publisher: Rizzoli Publications
ISBN: 0847858855
Category : Photography
Languages : en
Pages : 282
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Book Description
Today’s leading online cultural influencers—the female bloggers, designers, entrepreneurs, and activists—who are shaping what’s hot and what’s not in fashion, beauty, and personal style. The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities via their blogs, websites, and social-media profiles. These independent digital influencers, who sit in the front row of fashion shows, front major brand campaigns, and collaborate with luxury brands—whose sense of fashion and style thousands of followers now aspire to—have turned their online personalities into household names. Through intimate interviews and stunning photography by Marko MacPherson, this book presents to readers the worlds of these stylish mavens and how they dress and style themselves, whether filming a beauty video for YouTube, directing a fashion shoot, working from home on a blog, or on the streets flaunting their signature look. A marker of its time, Digit@l Girls features today’s top social-media stars, such as Leandra Medine (The Man Repeller website), Chiara Ferragni (The Blonde Salad website), Ascia Al Faraj (Kuwait fashion blogger and YouTube star), and Andreja Pejic (notable transgender model/actor). This of-the-moment volume is a must-have for fashionistas, beauty lovers, and those interested in following—or following in the footsteps—of these inspirational women.
Author: Abu Sadat Muhammad Sayem
Publisher: CRC Press
ISBN: 1000881210
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field: Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.
Author: Sarah E Braddock Clarke
Publisher: Thames and Hudson
ISBN: 9780500516447
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
The latest innovation in textiles design, paired with images that range from digital patterns to catwalk shots of the finished article The invention of the Jacquard loom in eighteenth-century France paved the way for computing and revolutionary change. From its punch-card origins, code has evolved to define and enable new methods in design, making, visualization, production and communication, achieving the previously unimaginable. Digital Visions for Fashion + Textiles: Made in Code considers how computing has reinvented image, material and structural processes, highlighting newly advancing 2D, 3D and interactive output. Pioneering shifts of practice have developed from hybrid technical and creative collaborations. Digital and analogue fusions are defining new contexts for the innovative fabrication of surfaces, products and environments. Twenty-two of the most forward-thinking practitioners, established and emerging, who have embraced developing digital technologies are profiled. Featured are household names, such as Hussein Chalayan, Prada and Issey Miyake, early pioneers (Vibeke Riisberg, Peter Struycken) and more independent, avant-garde individuals (Iris van Herpen, Casey Reas, Tom Gallant). Complete with a reference section and bibliographic information, this unique and richly illustrated book is the perfect resource and inspiration for designers, students, industry professionals, and anyone looking for an exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. A richly illustrated exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. Features profiles of 22 of the most forward-thinking creative practitioners at the vanguard of these developments. Includes essential list of key biographies and bibliography.
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 303070324X
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Author: Bruce Smith
Publisher: Ilex Press
ISBN: 9781905814381
Category : Fashion photography
Languages : en
Pages : 192
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Book Description
One of the highest paid positions in photography is that of the professional fashion photographer. If you have a passion for fashion and want to shoot fantastic pictures, Pro Digital Fashion Photography will help to put you at the forefront of this competitive field. This book contains countless insights, tips and techniques that will inspire you to develop your own skills and style - so you too can capture the glamour, dynamism, and sophistication of the fashion industry. The book comprehensively examines every aspect of fashion photography, from high-end beauty and fashion photography to catwalk, swimwear, and lingerie shots. It clearly explains all the key information, from setting up the perfect studio and working with models, to post-production skills and how to break into, and compete within, the fashion photography business. This unique hands-on title will give you the tools required to create a winning portfolio, and ultimately to succeed in the world of fashion photography.
Author: Loreto Streeter
Publisher: Rockport Publishers
ISBN: 1610581040
Category : Design
Languages : en
Pages : 192
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Book Description
Essential Fashion Illustration: Digital is a complete, in-depth tutorial that guides readers step-by-step through the digital techniques typically employed in fashion design and illustration. Through dozens of practical exercises, readers improve their skills using tools such as graphics tablets, scanners, cameras, Adobe Photoshop and Adobe Illustrator, vectorizing, adding color, and applying textures, transparencies, collages, and patterns. Each of the exercises also includes definitions for the technical terms used as well as handy tips from leading fashion designers. EssentialDigital Fashion Illustration is an essential guide for amateurs or beginners who want to make a start in the world of fashion illustration and design, as well as for professionals already established in the sector who want to improve and polish their techniques.
