Die Götter müssen verrückt sein II PDF Download
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Author: Erick Bowen
Publisher:
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Category :
Languages : en
Pages :
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Author: Erick Bowen
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Category :
Languages : de
Pages :
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Author: Thomas Krüger
Publisher:
ISBN: 9783792002889
Category :
Languages : de
Pages : 0
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Author: Ralph Berndt
Publisher: Springer Nature
ISBN: 3662668009
Category : Business & Economics
Languages : en
Pages : 604
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For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
Author: E. Rosemarie Widmaier
Publisher:
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 514
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Author: Tore Linné Eriksen
Publisher: Nordic Africa Institute
ISBN: 9789171062970
Category : Business & Economics
Languages : en
Pages : 380
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Research institutes and documentation centres.
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Category : Newspaper layout and typography
Languages : en
Pages : 424
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Author: Nora Bendzko
Publisher:
ISBN: 9783426526118
Category :
Languages : de
Pages : 400
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Author: Wilfried Heller
Publisher:
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Category : Ethnicity
Languages : de
Pages : 350
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Author: Ulrich Krempel
Publisher:
ISBN:
Category : Art
Languages : un
Pages : 160
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