Dictionary of Social and Market Research (Special John Wiley Isbn Only) PDF Download
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Author: W. J. Koschnick
Publisher: Gower Publishing Company, Limited
ISBN: 9780566079658
Category :
Languages : en
Pages :
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Book Description
Author: W. J. Koschnick
Publisher: Gower Publishing Company, Limited
ISBN: 9780566079658
Category :
Languages : en
Pages :
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Book Description
Author: Wolfgang J. Koschnick
Publisher: Gower Publishing Company, Limited
ISBN: 9780566076114
Category : Marketing research
Languages : en
Pages : 416
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Book Description
Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialised advertising and social science terminology.
Author: Mark Elliot
Publisher: Oxford University Press
ISBN: 0192520121
Category : Reference
Languages : en
Pages : 183
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Book Description
A Dictionary of Social Research Methods offers succinct, clear, expert explanations of key terms from both method and methodology in social research, in over 300 entries. It covers the whole range of qualitative, quantitative, and other methods; and ranges from practical techniques like correlation to methodological approaches such as ethnography. This wide-ranging approach enables it to cover terms needed by every social science discipline along with business and management, education, health, and other areas that encompass social research within their remit. This is a reliable resource for students, academics, and professional researchers who undertake social research, or need to evaluate and present its results.
Author: P. A. Talmage
Publisher:
ISBN: 9780906241127
Category : Marketing
Languages : en
Pages : 140
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Book Description
Author: Victor Jupp
Publisher: Pine Forge Press
ISBN: 1446238563
Category : Social Science
Languages : en
Pages : 619
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Book Description
Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of the all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context. Each entry includes: - A concise definition of the concept - A description of distinctive features: historical and disciplinary backgrounds; key writers; applications - A critical and reflective evaluation of the concept under consideration - Cross references to associated concepts within the dictionary - A list of key readings Written in a lively style, The SAGE Dictionary of Social Research Methods is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a state-of-the-art reference guide to the specialized language of research across the social sciences.
Author: Victor Jupp
Publisher: SAGE
ISBN: 1847877141
Category : Social Science
Languages : en
Pages : 349
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Book Description
Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of the all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context. Each entry includes: - A concise definition of the concept - A description of distinctive features: historical and disciplinary backgrounds; key writers; applications - A critical and reflective evaluation of the concept under consideration - Cross references to associated concepts within the dictionary - A list of key readings Written in a lively style, The SAGE Dictionary of Social Research Methods is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a state-of-the-art reference guide to the specialized language of research across the social sciences.
Author: Azaz Motiwala
Publisher: Lulu.com
ISBN: 1435705122
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author: Charles Doyle
Publisher: Oxford University Press, USA
ISBN: 0199590230
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author: Jack J. R. Van Minden
Publisher: Chicago : St. James Press
ISBN:
Category : Market research
Languages : en
Pages : 216
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Book Description
British, with respectable coverage of American terminology.
Author: Robert Lee Miller
Publisher: SAGE
ISBN: 9780761971337
Category : Social Science
Languages : en
Pages : 370
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Book Description
The A-Z is a collection of entries ranging from qualitative research techniques to statistical testing and the practicalities of using the Internet as a research tool. Alphabetically arranged in accessible, reader-friendly formats, the shortest entries are 800 words long and the longest are 3000. Most entries are approximately 1500 words in length and are supported by suggestions for further reading.
