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Author: Franck Cochoy
Publisher:
ISBN: 9780995527706
Category :
Languages : en
Pages : 256
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Book Description
What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies, to name but a few. In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least!
Author: Franck Cochoy
Publisher:
ISBN: 9780995527706
Category :
Languages : en
Pages : 256
Get Book Here
Book Description
What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies, to name but a few. In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least!
Author: Barbara Maria Stafford
Publisher: Getty Publications
ISBN: 9780892365906
Category : Architecture
Languages : en
Pages : 420
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Book Description
Exhibition held at the J. Paul Getty Museum, Los Angeles, 13 November 2001 to 3 February 2002.
Author: Exploratorium
Publisher: WeldonOwn+ORM
ISBN: 1681885964
Category : Self-Help
Languages : en
Pages : 202
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Book Description
Fifty of the world’s most creative people share their stories and inspirations in this volume created by the Exploratorium science museum. What do music visionary Brian Eno, kinetic sculptor Theo Jansen, science writer Mary Roach, Mythbuster Adam Savage, and Pulitzer-winning journalist Thomas Friedman have in common? They are all game-changers: scientists, artists, entertainers, and activists who revolutionized their fields with bold new perspectives and approaches—and they all had transformative, course-setting experiences at the Exploratorium science museum, the San Francisco landmark visited by a million people a year in person and by millions more online. Join them and forty-five more brilliant thinkers and doers in a wonderfully playful, insightful, and sometimes incredibly moving journey to see how you, too, can harness your powers of observation, inquiry, and engagement to be the change you want to see in the world—regardless of who you are or what you do. Interviewees and subjects include: Oscar-Winning Sound Designer Walter Murch on observation Laurie Anderson on art as a way of knowing Memory Expert Elizabeth Loftus on how we learn Oliver Sacks on perception Mary Roach on how she learned to ask the right questions Adam Savage on the fun of finding things out Mickey Hart on the art of playing to learn, and learning to play California Governor Gavin Newsom on the importance of science Community activist Randy Carter on finding joy in the worst of places . . . and dozens more interviews, insights, and activities suggested by artists, scientists, poets, and politicians, in a book that can help you become more creative—and maybe just change the world.
Author: Markus Motum
Publisher: Candlewick Press
ISBN: 1536242292
Category : Juvenile Nonfiction
Languages : en
Pages : 56
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Book Description
“A handsome and engaging children’s book. . . . This accessible look at interplanetary exploration will appeal to a broad range of young space enthusiasts.” —Publishers Weekly (starred review) On August 6, 2012, the rover Curiosity touched down on the rocky surface of Mars—and now she’s ready to guide you through her journey. From idea to creation and beyond, this fact-filled, stylish book introduces readers to Curiosity and her mission: to discover more about the red planet and search for evidence of life. How did Curiosity get her name? What tools does she use to carry out her tasks? The popular NASA rover narrates how and why she traveled more than 350,000,000 miles to explore a planet no human has ever visited . . . and what she has been doing there for the past decade or so. Markus Motum brings Curiosity’s story to life in vivid color: the deep blues of space set off the warm, rusted hues of Mars’s dusty red surface, marking this lovable rover and her mission as something special—truly a world apart.
Author: Ng, Wan
Publisher: IGI Global
ISBN: 1616928514
Category : Education
Languages : en
Pages : 362
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Book Description
Mobile Technologies and Handheld Devices for Ubiquitous Learning: Research and Pedagogy provides readers with a rich collection of research-informed ideas for integrating mobile technologies into learning and teaching. Each chapter looks critically at the issues, related benefits and limitations of learning ubiquitously within the context of the research reported. New and emerging technologies present challenges for education causing educators to have to rethink pedagogy, boundaries and curriculum if they continue to embrace mobile technologies in their teaching.
Author: Rod Wilson
Publisher: NavPress
ISBN: 1641584491
Category : Religion
Languages : en
Pages : 205
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Book Description
Practice the three simple phrases that heal relationships, strengthen connection, and change the world. We all believe that saying, “Thank you,” “I’m sorry,” and “Tell me more” will help us become better people, friends, partners, employees, neighbors, and global citizens. And yet, having been brought up on rugged individualism, we often slip into self-centeredness and a corresponding sense of entitlement. We have lost the ability to speak with gentleness toward one another. We have replaced kind words that connect us to one another with ones that divide, isolate, and hurt. Everywhere we turn there is deep conflict. In this simple yet profound book, clinical psychologist Rod Wilson introduces us to the sacredness of these familiar but forgotten sayings. What impact do these sayings have on our relationships? When we say, “Thank you,” we acknowledge the way others impact us. When we say, “I’m sorry,” we acknowledge the way we impact others. When we say, “Tell me more,” we acknowledge the way we impact each other. Try it. Read this book and be encouraged and equipped to deliver kindness in your speech. As you engage with these three phrases more thoughtfully and speak them more frequently, you will enjoy a life full of deeper friendships and joy.
Author: Mario Livio
Publisher: Simon and Schuster
ISBN: 1476792127
Category : Science
Languages : en
Pages : 280
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Book Description
Astrophysicist and author Mario Livio investigates perhaps the most human of all our characteristics—curiosity—in this “lively, expert, and definitely not dumbed-down account” (Kirkus Reviews) as he explores our innate desire to know why. Experiments demonstrate that people are more distracted when they overhear a phone conversation—where they can know only one side of the dialogue—than when they overhear two people talking and know both sides. Why does half a conversation make us more curious than a whole conversation? “Have you ever wondered why we wonder why? Mario Livio has, and he takes you on a fascinating quest to understand the origin and mechanisms of our curiosity. I thoroughly recommend it.” (Adam Riess, Nobel Prize Winner in Physics, 2011). Curiosity is not only at the heart of mystery and suspense novels, it is also essential to other creative endeavors, from painting to sculpture to music. It is the principal driver of basic scientific research. Even so, there is still no definitive scientific consensus about why we humans are so curious, or about the mechanisms in our brain that are responsible for curiosity. In the ever-fascinating Why? Livio interviewed scientists in several fields to explore the nature of curiosity. He examined the lives of two of history’s most curious geniuses, Leonardo da Vinci and Richard Feynman. He also talked to people with boundless curiosity: a superstar rock guitarist who is also an astrophysicist; an astronaut with degrees in computer science, biology, literature, and medicine. What drives these people to be curious about so many subjects? An astrophysicist who has written about mathematics, biology, and now psychology and neuroscience, Livio has firsthand knowledge of his subject which he explores in a lucid, entertaining way that will captivate anyone who is curious about curiosity.
Author: Suman Lata Tripathi
Publisher: CRC Press
ISBN: 100033001X
Category : Technology & Engineering
Languages : en
Pages : 407
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Book Description
The increasing demand in home and industry for electronic devices has encouraged designers and researchers to investigate new devices and circuits using new materials that can perform several tasks efficiently with low IC (integrated circuit) area and low power consumption. Furthermore, the increasing demand for portable devices intensifies the search to design sensor elements, an efficient storage cell, and large-capacity memory elements. Electrical and Electronic Devices, Circuits and Materials: Design and Applications will assist the development of basic concepts and fundamentals behind devices, circuits, materials, and systems. This book will allow its readers to develop their understanding of new materials to improve device performance with even smaller dimensions and lower costs. Additionally, this book covers major challenges in MEMS (micro-electromechanical system)-based device and thin-film fabrication and characterization, including their applications in different fields such as sensors, actuators, and biomedical engineering. Key Features: Assists researchers working on devices and circuits to correlate their work with other requirements of advanced electronic systems. Offers guidance for application-oriented electrical and electronic device and circuit design for future energy-efficient systems. Encourages awareness of the international standards for electrical and electronic device and circuit design. Organized into 23 chapters, Electrical and Electronic Devices, Circuits and Materials: Design and Applications will create a foundation to generate new electrical and electronic devices and their applications. It will be of vital significance for students and researchers seeking to establish the key parameters for future work.
Author: cj Lim
Publisher: Routledge
ISBN: 1136410333
Category : Architecture
Languages : en
Pages : 255
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Book Description
Embedding memories into landscape. Measuring moisture, pressure and wind speed within a bedroom. Drawing power with a potato. These are but a few of the preoccupations described within this book. ‘Devices’ is a manual celebrating the invention of architectural and spatial machines. Nostalgic, metaphorical, analytical or even the down-right daft, each of the illustrated pieces demonstrates the potential for spatial occupation, leading to new territories in architectural design. A detailed analysis of each device and a ‘recipe’ for its construction is provided, including working drawings, assembly diagrams, materials and component descriptions. The reader will not only gain an insight into the technical makeup of the devices, but will have all the information at their fingertips to design and construct ground-breaking innovations of their own. With over 40 devices, this book will inspire architects, designers, engineers and artists alike.
Author: Dr. Padmalochana R
Publisher: Academic Guru Publishing House
ISBN: 8119843096
Category : Study Aids
Languages : en
Pages : 224
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Book Description
"Fundamental Concepts of Literary Devices in English Literature" delves into the intricate mechanisms that give life to the written word in a scholarly and enlightening manner. Within the extensive realm of English literature, this book functions as a navigational tool, instructing readers on the fundamental components that contribute to the poetic prowess of the written word. The fundamental objective of the book is to provide readers—including students, academicians, literature enthusiasts, and aspiring writers—a thorough comprehension of the intricate realm of literary devices, thereby demystifying its intricacies and enabling readers to mould their narratives. Through an exploration of the foundational principles that support the profession, the book furnishes a strong basis for valuing and scrutinizing the intricacies of literature. Each chapter focuses on a different literary method, elucidating its core via simple explanations, thought-provoking examples, and practical applications. Readers will go on a trip that spans time and genre, whether investigating the emotive power of metaphors, the symbolic resonance of images, or the rhythmic dance of poetic techniques. This book provides a historical viewpoint, following the history of literary techniques through the annals of English literature. It emphasizes the instruments' continuing significance, demonstrating how writers throughout periods and cultures have used them to fascinate, inspire, and express significant truths.
