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Author: Phyllis Borcherding
Publisher: Fairchild Books
ISBN: 9781563674273
Category : Design
Languages : en
Pages : 0
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Book Description
A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Author: Phyllis Borcherding
Publisher: Fairchild Books
ISBN: 9781563674273
Category : Design
Languages : en
Pages : 0
Get Book Here
Book Description
A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Author: Janace Bubonia-Clarke
Publisher:
ISBN: 9781563675096
Category :
Languages : en
Pages : 224
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Book Description
A career in fashion merchandising means working in a fast-paced, creative industry--and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a resume can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User-friendly and above all visual, this is the guide for creating a portfolio that will get you hired--and keep your career on track.
Author: Joanne Barrett
Publisher: Fairchild Books
ISBN: 9781609010072
Category : Design
Languages : en
Pages : 0
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Book Description
For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author's fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.
Author: Janace E. Bubonia
Publisher: Bloomsbury Publishing USA
ISBN: 1501315579
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
The highly illustrated Apparel Production Terms and Processes follows the product life cycle from concept through completion. The new edition takes a global perspective with expanded coverage of sizing standards and fit information to complete the scope of the apparel production process.
Author: Linda Tain
Publisher:
ISBN: 9781501322990
Category : Art portfolios
Languages : en
Pages : 281
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Book Description
'Portfolio Presentation for Fashion Designers' provides designs, skill sets, and creativity, to get you that job. In new images throughout, the text shows examples of croquis books, spec and flat drawings, and visual research presentations from both fashion professionals and students. From concept through finished product, the book is an indispensable tool to help you prepare your career for the next chapter.
Author: Ilga Leimanis
Publisher: The Crowood Press
ISBN: 1785008811
Category : Art
Languages : en
Pages : 471
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Book Description
Perspective is key to visualizing a space and communicating an idea to others. This book explains how to tackle perspective with hand sketching - how to turn a 3D scene into a 2D drawing successfully. Written for a wide range of professionals from architects to set designers, engineers to interior designers, it explains the principles of perspective clearly and how to communicate a vision successfully. Topics covered include: materials and equipment, specifically with drawing on location in mind; observational drawing using the body, arms and hands to help understand the spaces being drawn; perspective constructions for one and two vanishing points for interior and exterior drawings; panoramic views and aerial perspective - how to approach drawing a crowded scene/location; adding detail - whether creating atmosphere and expression, or adding figures for scale and finally, advice is given on drawing imaginatively and how to visualize your thoughts confidently. It is fully illustrated with examples of how to draw perspective in the urban and natural landscape.
Author: Elinor Renfrew
Publisher: AVA Publishing
ISBN: 2940373957
Category : Art
Languages : en
Pages : 179
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Book Description
Teaching the process of developing a fashion collection from initial design through development of product to the product's exhibition and sale, this guide is an essential resource for hopeful designers.
Author: Elinor Renfrew
Publisher: Bloomsbury Publishing
ISBN: 1350132594
Category : Design
Languages : en
Pages : 193
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Book Description
How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets. From couture to high street, knitwear to accessories and covering the implications of online shopping – there's advice on every aspect of creating your collection through 27 insightful interviews with international practitioners. Interviewees include John Mooney, Brand Creative Director at ASOS and Jane Palmer Williams, Head of Executive Development at LVMH. This 3rd edition also covers silhouette, fittings and final samples, sustainable practice, developing high street collections, fabric selection and finding inspiration through vintage designs.
Author: Harriet Posner
Publisher: Laurence King Publishing
ISBN: 178067533X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Author: Virginia Grose
Publisher: Bloomsbury Publishing
ISBN: 2940447152
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
