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Author: Jason MacLeod
Publisher:
ISBN: 9780994393906
Category : Education
Languages : en
Pages :
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Book Description
The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.
Author: Jason MacLeod
Publisher:
ISBN: 9780994393906
Category : Education
Languages : en
Pages :
Get Book Here
Book Description
The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.
Author: Jeffrey M. Stonecash
Publisher: Rowman & Littlefield Publishers
ISBN: 1461722357
Category : Political Science
Languages : en
Pages : 189
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Book Description
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Author: Stephen Stockwell
Publisher:
ISBN: 9781740971065
Category : Political Science
Languages : en
Pages : 294
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Book Description
This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.
Author: Seth Masket
Publisher: Cambridge University Press
ISBN: 110863981X
Category : Political Science
Languages : en
Pages : 261
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Book Description
The Democrats' decision to nominate Joe Biden for 2020 was hardly a fluke but rather a strategic choice by a party that had elevated electability above all other concerns. In Learning from Loss, one of the nation's leading political analysts offers unique insight into the Democratic Party at a moment of uncertainty. Between 2017 and 2020, Seth Masket spoke with Democratic Party activists and followed the behavior of party leaders and donors to learn how the party was interpreting the 2016 election and thinking about a nominee for 2020. Masket traces the persistence of party factions and shows how interpretations of 2016 shaped strategic choices for 2020. Although diverse narratives emerged to explain defeat in 2016 - ranging from a focus on 'identity politics' to concerns about Clinton as a flawed candidate - these narratives collectively cleared the path for Biden.
Author: Melissa Banigan
Publisher: Rosen Young Adult
ISBN: 1725340763
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists who have successfully organized people in their communities to advance a political cause provide inspiration for readers to get involved in the political process themselves.
Author: Chris Rose
Publisher: Routledge
ISBN: 1136563865
Category : Nature
Languages : en
Pages : 256
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Book Description
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Author: Daniel M. Shea
Publisher: Greenwood
ISBN:
Category : Political Science
Languages : en
Pages : 264
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Book Description
A comprehensive guide to and analysis of modern political campaign communication.
Author: Charles Omole
Publisher: Winning Faith
ISBN: 9781907095290
Category :
Languages : en
Pages : 182
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Book Description
Political campaigns in Africa are increasingly taking on more sophistication and complexity compared to a few decades ago. With the widespread use of mobile technology and a predominance of a youthful population; the primordial campaign strategies need to be adapted to reflect the strategic planning and demographic nuances of modern life in Africa. Though specific esoteric circumstances still exist in many parts of the continent, there are however many general principles that can be followed in the planning, establishing and managing a successful political campaign in Africa. With the increasing use of social media by its mainly youthful population, high level of illiteracy in rural communities, introduction of technology-aided voting systems, widespread economic deprivation, pervasive corruption at all levels, frustration with governments at of types, Africa is witnesses a perfect storm of political meltdown that makes election outcomes prone to ever cryptic manipulations and more unpredictable for lots of political candidates. But success is never an accident, it is a methodology. In this book, the essential elements of successful political campaigns will be revealed, from the decision of a candidate to run for an office, to putting together the campaign infrastructure to running the campaign to a successful completion. This book is written as a project manual rather than as a textbook; so, it is a step by step guide to planning and implementing a political campaign from beginning to the end. John Podhoretz once said, "Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes." This book will help every political campaign to construct that new way of winning.
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 9780803951389
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author: Nolan Crouse
Publisher: FriesenPress
ISBN: 1039114636
Category : Political Science
Languages : en
Pages : 160
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Book Description
“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.
