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Author: Great Britain. Further Education Unit
Publisher:
ISBN: 9781853381942
Category : Adult education
Languages : en
Pages : 24
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Book Description
The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)
Author: Great Britain. Further Education Unit
Publisher:
ISBN: 9781853381942
Category : Adult education
Languages : en
Pages : 24
Get Book Here
Book Description
The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories were created; a representative sample of existing students was surveyed; and focus groups with manual workers sought the workers' opinions on adult education. Among the findings and conclusions were the following: (1) using a variety of sites for adult education permits developing the individual "personality" of each center to attract different sectors of the community; (2) adults expect greater comfort and more attractive surroundings than do school children; (3) strategic planning is required to ensure maximum impact from promotional materials, relative to the time and resources available to develop them; (4) a system for monitoring the materials' impact should be developed; (5) establishing corporate identity raises the profile of an adult education center; (6) a continuing program of research and efforts to secure cooperation and/or sponsorships from local companies, newspapers, and publications should be carried out to inform product development; (7) existing courses might be "repositioned" so as to appeal more directly to new and existing markets; (8) staff should be made aware of their function and value within the context of public relations; (9) the success rate for re-enrolling existing students is likely to be greater than in attracting new students; (10) flexible scheduling is important; and (11) promotional materials should stress the benefits of enrollment. (CML)
Author: Peter Jarvis
Publisher: Psychology Press
ISBN: 9780415102421
Category : Education
Languages : en
Pages : 328
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Book Description
The first edition of Adult and Continuing Education established itself as one of the most widely used and respected introductory texts on this important area of education. For this second edition, Peter Jarvis has made extensive revisions and has included substantial additional material to take account of the many changes which have occurred in the field of adult education. The book begins with a rationale for the provision of education for adults and analyses contemporary theory before going on to give practical advice on curriculum development and the teaching of adults.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 748
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Book Description
Author: James P. Pappas
Publisher: John Wiley & Sons
ISBN: 111893170X
Category : Education
Languages : en
Pages : 116
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Book Description
This issue explores the growing field of adult degree programs andconsiders the theoretical underpinnings of such programs andhands-on issues as curriculum, faculty, marketing, technology,financing, and accreditation, all with a goal of informing andequipping both scholars and practitioners. More and more adults who have been out of school for many yearshave turned to colleges and universities to complete undergraduateand graduate degrees that will make them competitive in theworkforce, fulfill a professional requirement, or enrich themintellectually. Higher education institutions and many privateorganizations have responded to this demand by creating innovativedegree programs aimed specifically at mature learners, students whowant to self-design their educational programs and do not hesitateto change institutions if they believe their needs are not beingmet. This explosive growth in adult degree programs is largely theresult of distance education technologies and the Internet. Othersignificant factors include the potential such programs have forproviding additional revenue streams for institutions, the fiercecompetition from the private sector and other higher educationinstitutions, and the rising interest in interdisciplinaryprograms. This is the 103rd volume of the Jossey-Bass quarterly reportseries New Directions for Adult and ContinuingEducation.
Author: Ralph S Foster
Publisher: Routledge
ISBN: 1317939743
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Author: Richard Edwards
Publisher: Routledge
ISBN: 1134741618
Category : Education
Languages : en
Pages : 226
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Book Description
Flexibility has become a central concept in much policy and academic debate. Individuals, organizations and societies are all required to become more flexible so that they can participate in the ongoing processes of change involved in lifelong learning. This book explores how the notion of a learning society has developed over recent years: the changes that have given rise to the requirement for flexibility, and the changed discourses and practices that have emerged in the education and training of adults. With the growth in interest in adults as learners, (primarily to support economic competitiveness), the closed field of adult education has now been displaced by a more open discourse of lifelong learning. This involves not only changing practices such as moving towards open and distance-based learning, but also changing workplace identities. Learning settings are therefore changing places in a number of senses: they are places in which people change; they are subject to change; and they are changing to include the home and workplace as well as more formal settings. This book takes an unusually critical standpoint: it challenges contemporary trends, explores the uncertainties and ambivalences of the processes of change, and is suggestive of different forms of engagement with them. It will prove an important text for policy makers, workplace trainers and those working in the field of adult, further and higher education. Richard Edwards is currently a Senior Lecturer in post compulsory education at the Open University.
Author: Kogan Page
Publisher: Kogan Page Publishers
ISBN: 9780749444846
Category : Business & Economics
Languages : en
Pages : 1080
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Book Description
The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications.It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.
Author: Robert Simerly
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 748
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Book Description
This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
Author: Russell C. Swansburg
Publisher: Jones & Bartlett Learning
ISBN: 9780867207347
Category : Business & Economics
Languages : en
Pages : 708
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Book Description
This edition of the highly acclaimed Management and Leadership for Nurse Managers offers theoretical and practical perspectives on the major management functions as they are practiced in today's organizations. The author introduces current and future nurse managers to the challenges of planning, organizing, leading, and controlling. The most recent research on management theory is incorporated throughout the book in the context of its practical application. New coverage includes total quality management, pay-for-performance, the rising temporary workforce, and downsizing.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 380
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Book Description
Some numbers include the proceedings of various conferences on education held at the University of Georgia.
