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Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136346627
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136346627
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
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Category : Agriculture
Languages : en
Pages : 534
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Book Description
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Category : Lumber trade
Languages : en
Pages : 1688
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Category :
Languages : en
Pages : 260
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Book Description
Author: J. Philip Gruen
Publisher: University of Oklahoma Press
ISBN: 0806147318
Category : Social Science
Languages : en
Pages : 373
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Book Description
Tourists started visiting the American West in sizable numbers after the Union Pacific and Central Pacific Railroads were completed in 1869. Contemporary travel brochures and guidebooks of the 1870s sold tourists on the spectacular scenery of the West, and depicted its cities as extensions of the natural landscape—as well as places where efficient business operations and architectural grandeur prevailed—all now easily accessible thanks to the relative comfort of transcontinental rail travel. Yet as people flocked to western cities, it was the everyday life that captured their interest—the new technologies, incessant clatter, and all the upheaval of modern metropolises. In Manifest Destinations, J. Philip Gruen examines the ways in which tourists experienced Chicago, Denver, Salt Lake City, and San Francisco between 1869 and 1893, a period of rapid urbanization and accelerated modernity. Gruen pays particular attention to the contrast between the way these cities were promoted and the way visitors actually experienced them. Guidebooks made Chicago, Denver, Salt Lake City, and San Francisco seem like picturesque environments sprinkled with civilized buildings and refined people. But Gruen’s research in diaries, letters, and traveler narratives shows that tourists were interested—as tourists usually are—in the unexpected encounters that characterize city life. Visitors relished the cities’ unfamiliar storefronts and advertising, public transit systems, ethnic diversity, and multiple dwellings in all their urban messiness. They thrust themselves into the noise, danger, and cacophony. Western cities did not always live up to the marketing strategies of guidebooks, but the western cities’ fast pace and many novelties held extraordinary appeal to visitors from the East Coast and abroad. In recounting lively anecdotes, and by focusing on tourist perceptions of everyday life in western cities, Gruen shows how these cities developed the economy of tourism to eventually encompass both the urban and the natural West.
Author: Wu Cheng'en
Publisher: Asiapac Books Pte Ltd
ISBN: 9812298894
Category : Comics & Graphic Novels
Languages : en
Pages : 177
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Book Description
The bestselling Journey to the West comic book by artist Chang Boon Kiat is now back in a brand new fully coloured edition. Journey to the West is one of the greatest classics in Chinese literature. It tells the epic tale of the monk Xuanzang who journeys to the West in search of the Buddhist sutras with his disciples, Sun Wukong, Sandy and Pigsy. Along the way, Xuanzang's life was threatened by the diabolical White Bone Spirit, the menacing Red Child and his fearsome parents and, a host of evil spirits who sought to devour Xuanzang's flesh to attain immortality. Bear witness to the formidable Sun Wukong's (Monkey God) prowess as he takes them on, using his Fiery Eyes, Golden Cudgel, Somersault Cloud, and quick wits! Be prepared for a galloping read that will leave you breathless!
Author: Judy Wiley
Publisher: The Countryman Press
ISBN: 1581578199
Category : Travel
Languages : en
Pages : 258
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Book Description
Nowhere else has quite the allure that west Texas cities, plains, and ranchlands have; this book is your guide to it all. West Texas is where deep blue mesas at the Big Bend and the plunging, layered walls of Palo Duro Canyon inspire awe; where off-the-beaten-path towns serve fine cuisine; where you can find a Picasso original hanging in a jailhouse museum; where views go on forever and millions of stars come out at night. Nowhere else has quite the allure that these cities, plains, and ranchlands have; this book is your guide to it all. Distinctive for their accuracy, simplicity, and conversational tone, the diverse travel guides in our Explorer's Great Destinations series meet the conflicting demands of the modern traveler. They're packed full of up-to-date information to help plan the perfect getaway. And they're compact and light enough to come along for the ride. A tool you'll turn to before, during, and after your trip, these guides include chapters on lodging, dining, transportation, history, shopping, recreation, and more; a section packed with practical information, such as lists of banks, hospitals, post offices, laundromats, numbers for police, fire, and rescue, and other relevant information; maps of regions and locales, and more.
Author: Steven Pike
Publisher: Routledge
ISBN: 1136002650
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author: Charles A. Lilley
Publisher:
ISBN:
Category : Tobacco industry
Languages : en
Pages : 1078
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Category : Indonesia
Languages : en
Pages : 324
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Book Description
