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Author: Yasushi Kusume
Publisher:
ISBN: 9783959344678
Category : Electronic books
Languages : en
Pages :
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Author: Yasushi Kusume
Publisher: Diplomica Verlag
ISBN: 395934967X
Category : Architecture
Languages : en
Pages : 249
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Book Description
Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.
Author: Yasushi Kusume
Publisher:
ISBN: 9783959344678
Category : Electronic books
Languages : en
Pages :
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Book Description
Author: Marc Gobe
Publisher: Simon and Schuster
ISBN: 1581158130
Category : Design
Languages : en
Pages : 352
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Book Description
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Rajeev Batra
Publisher: Routledge
ISBN: 1317502108
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Author: Wojciech W. Gasparski
Publisher: Routledge
ISBN: 1351522574
Category : Philosophy
Languages : en
Pages : 260
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Book Description
The more complex a human action is, the greater the need to formulate a plan of action, devise a method of implementation, and evaluate its execution. Such preparation is called design or planning, and can be defined as a conceptual preparation for action. Design and planning by themselves are so complex and important that they need informed preparation, which calls for systematic designological studies. This volume brings together original contributions of researchers and practitioners in design theory, design research, and design studies. Its main purpose is to highlight the possibilities of the discipline of designology. Doing and thinking, or thinking and doing, whatever the order, are intertwined. That is why praxiology, the science of action, defines design as a conceptual preparation of action. Included here are contributions from Jack Brzezinski, Eduardo Corte-Real, Nigel Cross, Michel Faucheux, Joelle Forest, Wojciech W. Gasparski, Ioannes B. Kapelouzos, Thorbjoern Mann, Tom Maver, Tarkko Oksala, Tufan Orel, Sevil Saryldz, and Ladislav Tondl. Designology is the latest volume in Transaction's highly regarded Praxiology series.
Author: Nick Birch
Publisher: GRIN Verlag
ISBN: 3656662568
Category : Art
Languages : en
Pages : 21
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Book Description
Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: Aesthetics are an integral part of marketing communications, influencing the design of logos, advertising, atmospherics and package design. The strategic management of brand image design is essential to developing and implementing a corporate or brand identity. According to Simonson & Schmitt (1997), aesthetics can create tangible value for an organization because: • aesthetics creates consumer loyalty • aesthetics allows for premium pricing • aesthetics cuts through information clutter, increasing the memorability of the visual marks of the company, which in turn increases its chance of selection at the point of purchase • aesthetics affords protection from competitive attacks • aesthetics can save costs and increase productivity, as employees and outside suppliers need to spend less time in creating new layouts and messages David Garvin’s (1987) book, the Eight Dimensions of Product Quality, consists of performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality. The concept defines aesthetics as ‘the subjective dimension indicating the kind of response a user has to a product. It represents the individual’s personal preference’ (Karch, 2008). Aesthetics management should begin with a thorough status quo analysis of every aspect of a company or brand’s visual and sensory identity. The objective of this analysis is to get a clear understanding of the identity that the organisation wants to project for itself and its brands in its aesthetic output (its corporate expressions) and how customers perceive the organisation’s current aesthetic output (customer impressions). (Simonson & Schmitt, 1997, p.45.) Brand Identity focuses on the following attributes of aesthetics, outlined by Friedlander (2012): • Colours • Fonts • Logos • Images • Layout
Author: Edie Adams
Publisher:
ISBN:
Category :
Languages : en
Pages : 241
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Book Description
Author: Sally Augustin
Publisher: John Wiley & Sons
ISBN: 1119214378
Category : Architecture
Languages : en
Pages : 433
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Book Description
Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.
Author: Diana Canzone
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 134
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Book Description
A pivotal change in marketing in the 21st century involves a shifting of attitudes towards the consumer who is now being approached with a product enveloped within an emotionally charged space or experience. The one-dimensional product presentations of yesterday are being replaced by an all-encompassing and multi-sensory experience, with the goal of creating an emotional bond within the consumer's mind. The term for this type of marketing is emotional branding, named by Marc Gobé author of, Emotional Branding: The New Paradigm for Connecting Brands to People (2001). Gobé coined the phrase emotional branding as a particular type of design/marketing approach to create more personal and compelling brands. In his writing he foreshadows the power of emotional branding to create loyal customers, to personalize products, and as a tool to help predict future trends and behaviors. The summation of the total points of contact with the product offered through the use of the five senses encapsulates the power of this new consumer experience. Environmental aspects like music, color palette, imagery, food, and scents can all profoundly alter and enhance the emotional identity associated with that particular product and its spatial environment. The unconscious effects of sensory stimuli can activate intimate responses to and from the consumer with the product, enhancing a dialogue, while creating more associative hierarchies. Ultimately, this alternative approach redefines the consumer-product relationship and creates an emotional and personal bond for the consumer. This thesis project explores the application of emotional branding's sensorial experience approach within an artistic space. My interests lie in the ability and effectiveness of emotional branding to evoke an emotional response through the subtleties of aroma, sound, touch, taste, and vision to heighten the viewer's experience and connection to the art. I am intrigued by the powerful capacity that emotional branding has had in effectively marketing a wide range of products from coffee to clothing. This thesis project aims to identify the successful characteristics of emotional branding and test its relevancy and success within the art world, and create a new dialogue with existing constituencies. Furthermore, this thesis looks at the possibility of using emotional branding to create an emotionally deep connection between the viewer and the art.
Author: Robert Brunner
Publisher:
ISBN: 9780137142446
Category : Branding (Marketing)
Languages : en
Pages : 0
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Book Description
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it.Do You Matter'offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor,Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do.Do You Matter'shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
