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Author: Gregory E. Pence
Publisher: Rowman & Littlefield
ISBN: 9780742508392
Category : Science
Languages : en
Pages : 266
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Book Description
The phrase genetically modified food conjures images of apples with eyeballs and tomatoes with toes. But the true story behind this technology is much more complex that anyone may realize. Join Pence's investigation of this latest public issue and take a front-row seat at what will surely become the hottest debate since human cloning.
Author: Gregory E. Pence
Publisher: Rowman & Littlefield
ISBN: 9780742508392
Category : Science
Languages : en
Pages : 266
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Book Description
The phrase genetically modified food conjures images of apples with eyeballs and tomatoes with toes. But the true story behind this technology is much more complex that anyone may realize. Join Pence's investigation of this latest public issue and take a front-row seat at what will surely become the hottest debate since human cloning.
Author: Katja Gruijters
Publisher: Lannoo Publishers
ISBN: 9789089896889
Category : Cooking
Languages : en
Pages : 216
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Book Description
Food design is about everything that concerns food: production, distribution, identity, enjoyment, nutrition and digestion. Katja Gruijters is a Dutch food designer with focus on new opportunities with regard to health, quality, seductiveness, honesty and waste reduction.
Author: Francesca Zampollo
Publisher:
ISBN: 9781791669119
Category : Food industry and trade
Languages : en
Pages : 562
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Book Description
Food Design Thinking is the process that triggers creativity and leads to innovative, meaningful, and sustainable propositions for new dishes, food products, food events, food services, food systems, and anything in between. Food Design Thinking is a food-specific branch of Design Thinking. Ideated by Dr. Francesca Zampollo, it is the answer to the question "How do I design food?." This book contains the entire Food Design Thinking methodology, with description and worksheets of all its 52 methods. This book is for chefs, bakers, bartenders, designers, event planners, dinner party enthusiasts, food scientists, activists, and world changers who are looking for food creativity tools to generate numerous meaningful and sustainable Food Design ideas. Francesca Zampollo is a Food Design researcher, consultant, keen public speaker, and teacher. Francesca has a Ph.D. in Design Theory applied to Food Design, she is the founder of the Online School of Food Design(c) (onlineschooloffooddesign.org), and in 2012 she started developing the Food Design Thinking methodology. She is the founding editor of the International Journal of Food Design and the founder of the International Food Design Society. Francesca has organized the first, second, and third International Conference on Food Design, and has taught Food Design and Design Theory at London Metropolitan University and Auckland University of Technology as a senior lecturer.
Author: Howard R. Moskowitz
Publisher: John Wiley & Sons
ISBN: 0470289996
Category : Technology & Engineering
Languages : en
Pages : 612
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Book Description
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.
Author: Wided Batat
Publisher: Springer Nature
ISBN: 3030542963
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.
Author: Marije Vogelzang
Publisher: Bis Publishers
ISBN: 9789063692001
Category : Beslenme alışkanlıkları
Languages : en
Pages : 0
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Book Description
Eating concepts by Marije Vogelzang: her interest is in the verb "to eat." Not only does she think deeply about what is on the plate, but also about everything that surrounds the act of eating, exploring the intimacy of design that actually goes inside your body and following the journey of food from seed all the way to poop.
Author: Howard R. Moskowitz
Publisher: John Wiley & Sons
ISBN: 0813806046
Category : Technology & Engineering
Languages : en
Pages : 282
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Book Description
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.
Author: Zacharias B. Maroulis
Publisher: CRC Press
ISBN: 9780203912010
Category : Technology & Engineering
Languages : en
Pages : 542
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Book Description
This timely reference utilizes simplified computer strategies to analyze, develop, and optimize industrial food processes and offers procedures to assess various operating conditions, engineering and economic relationships, and the physical and transport properties of foods for the design of the most efficient food manufacturing technologies and eq
Author: Helmut Traitler
Publisher: John Wiley & Sons
ISBN: 1118733266
Category : Technology & Engineering
Languages : en
Pages : 311
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Book Description
Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To succeed, food designers need to understand consumers and envision what they want, and to use technology and systems to show they can deliver what has been envisioned. They also need to understand organizations in order to make innovation happen in a corporation. The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, etc.) is described, discussed, challenged and put into proper perspective. The authors deftly analyze and synthesize complex concepts, inspiring new ideas and practices through real-world examples. The second part of the book emphasizes the role of innovation and how the elements described and discussed in the first parts (design, technology, business) must join forces in order to drive valuable innovation in complex organizations such as large (and not so large) food companies. Ultimately, this groundbreaking book champions the implementation of a design role in defining and executing business strategies and business processes. Not only are designers tremendously important to the present and future successes of food corporations, but they should play an active and decisive role at the executive board level of any food company that strives for greater success.
Author: Linda Roodenburg
Publisher: Nai010 Publishers
ISBN: 9789462084674
Category : Design
Languages : en
Pages : 272
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Book Description
On a daily basis, tens of thousands of food products fight for our attention in supermarkets. It's a miracle that we seem to effortlessly choose what we want from the overwhelming supply. Designers play a crucial role in this. They 'package' food and change it into products that appeal, inform and seduce us. The designer is the indispensable mediator between the producer and us, the consumer. As artisans of alienation, designers make up stories, create illusions and dream images. Food Is Fiction places these stories in the context of the rise of the food industry and contemplating the future of food. From early advertising for classic brands such as Van Houten and Van Nelle, to food pornography, astronaut food and gastrophysics. On the basis of historical and contemporary visual material, this book also shows how the designer's language conforms to the spirit of the times, uses stereotypes and prejudices, or anticipates social changes. Exhibition: Design Museum, Den Bosch, The Netherlands (30.06. - 28.10.2018).
