Design of Effective Instagram Campaigns PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Design of Effective Instagram Campaigns PDF full book. Access full book title Design of Effective Instagram Campaigns by Carolin Wesche. Download full books in PDF and EPUB format.
Author: Carolin Wesche
Publisher: GRIN Verlag
ISBN: 3346155935
Category : Business & Economics
Languages : en
Pages : 171
Get Book Here
Book Description
Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), language: English, abstract: The following study investigates the influence of traditional design stimuli, applied to a brand post, on the consumer's engagement rate on Instagram. Consumer engagement thereby represents the effectiveness of a brand post and is defined by the ratio of the number of likes of a brand post and the number of followers of the brand. Aiming at analyzing the effectiveness of traditional design stimuli on Instagram, the author gathers 450 Instagram brand posts from five different product categories which are subsequently assessed and coded. The researcher then conducts a regression analysis as this allows to evaluate the influence of the traditional visual design stimuli on the consumer's engagement rate. Whereas novel & cognitive demanding stimuli are not found to influence the engagement rate for a brand post, certain physically intensive & prominent stimuli as well as some affective & emotional stimuli have a significant influence. The present study further investigates the moderating effect of brand knowledge on the magnitude of the stimuli's influence on consumer engagement rate. The results indicate that brand knowledge has a moderating effect on certain stimuli. For all other stimuli, the influence on the engagement rate does not change for different levels of brand knowledge. The results further show that design stimuli applied in brand posts on Instagram differ in their impact on the engagement rate, depending on the product category shown in the brand post. These findings can be used by managers to exploit the benefits of social media marketing on Instagram.
Author: Carolin Wesche
Publisher: GRIN Verlag
ISBN: 3346155935
Category : Business & Economics
Languages : en
Pages : 171
Get Book Here
Book Description
Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), language: English, abstract: The following study investigates the influence of traditional design stimuli, applied to a brand post, on the consumer's engagement rate on Instagram. Consumer engagement thereby represents the effectiveness of a brand post and is defined by the ratio of the number of likes of a brand post and the number of followers of the brand. Aiming at analyzing the effectiveness of traditional design stimuli on Instagram, the author gathers 450 Instagram brand posts from five different product categories which are subsequently assessed and coded. The researcher then conducts a regression analysis as this allows to evaluate the influence of the traditional visual design stimuli on the consumer's engagement rate. Whereas novel & cognitive demanding stimuli are not found to influence the engagement rate for a brand post, certain physically intensive & prominent stimuli as well as some affective & emotional stimuli have a significant influence. The present study further investigates the moderating effect of brand knowledge on the magnitude of the stimuli's influence on consumer engagement rate. The results indicate that brand knowledge has a moderating effect on certain stimuli. For all other stimuli, the influence on the engagement rate does not change for different levels of brand knowledge. The results further show that design stimuli applied in brand posts on Instagram differ in their impact on the engagement rate, depending on the product category shown in the brand post. These findings can be used by managers to exploit the benefits of social media marketing on Instagram.
Author: Priti Gangwar
Publisher:
ISBN: 9781521395530
Category :
Languages : en
Pages : 56
Get Book Here
Book Description
ARE You Ready to Create an Effective Advertising Campaign for YOUR Business? Want to take advantage of the most active social media platform of 2017? Are you seeking a new way to promote your business and engage new customers? If so, "INSTAGRAM ADVERTISING" by (Priti gangwar) is THE book for you! Learn how to master the essential tool for promoting modern businesses online with a step by step guide to dominate advertising on Instagram With Instagram being identified as having the most active user base of any social media platform, you can guarantee that your advertisement will not only be seen by millions of people but also experience interaction unseen with any other advertising mediumMore businesses than ever before have taken to lnstagram to engage their customers and create further brand awareness up to 70% of Major Brands Have a Presence on Instagram in 2017! . What Separates This Book From The Rest? This book is dedicate to helping small business owners learn the basics of creating their first advertising campaign on Instagram and have a continued presence to invest in the future of their social media marketing You Will Learn The Following: HOW INSTAGRAM IS USED TO CREATE ADVERTISEMENTS HOW INSTAGRAM HAS GROWN OVER THE PAST FEW YEARS TO BECOME A MARKETING POWERHOUSE WHY YOUR BUSINESS NEEDS TO BE ON INSTAGRAM TODAY CONSIDERATIONS BEFORE YOU GET STARTED THE TERMINOLOGY USED WHEN CREATING YOUR FIRST AD STEP BY STEP OF CREATING YOUR FIRST AD HOW TO OPTIMIZE YOUR AD DURING THE CAMPAIGN CASE STUDIES OF THE MOST SUCCESSFUL CAMPAIGNS HELPFUL TIPS ON HOW TO GROW YOUR INSTAGRAM ACCOUNT MISTAKES TO AVOID THROUGHOUT YOUR CAMPAIGN And much more! So don't delay it any longer. Take this opportunity and invest in this guide now. You will be amazed by how Instagram Advertising can transform your business Download This Guide Now! See you inside!
Author: Aaron Jackson
Publisher: Aaron Jackson
ISBN:
Category : Business & Economics
Languages : en
Pages :
Get Book Here
Book Description
Do you want to learn how to get the most from Instagram Marketing? If so then keep reading… Are you unsure of how to get started with Instagram? Do you want to become more visible, grow your following and drive engagement? Do you want to increase in-store or online sales? Having an effective Instagram Marketing Strategy will help you to achieve this. In Instagram Marketing Mastery, you will discover: - The best way to create an attractive, powerful and professional Instagram business profile. - A simple trick you can do to increase sales through Instagram posts. - The one method to make your Instagram interactions more valuable. - How to convert your followers into sales and loyal fans. - Learn why Instagram Marketing fails for some people. - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you are new to Instagram marketing, you will still be able to achieve success. If you want to grow your followers and have a positive Instagram ROI, then click “Buy Now”
Author: Roberts Ronald
Publisher:
ISBN: 9781951595814
Category : Business & Economics
Languages : en
Pages : 126
Get Book Here
Book Description
Are you looking to boost your brand visibility and gain new clients for your business? Would you like to build an excellent presence on Instagram? Are you interested in becoming a thought leader in your industry? If you're ready to learn all the essential tricks of the Instagram trade, this is the perfect book to take you through the process, step by step. Read on! Instagram has transformed from just another photo app to a huge business hub for countless brands and organizations. Over one billion users have accounts on the growing social network, and at least 60 percent of them log in daily. Therefore, there are bound to be thousands of Instagram users interested in your offerings, if not more. Now, companies and corporations on IG, as the site is fondly nicknamed, can sign up for business accounts. Brands from every industry can adopt the use of Instagram. Whether your brand is related to health, technology, law, security, education, agriculture, tourism or any other field, Instagram is a powerful tool for promoting your products and services and gaining traction. In this comprehensive guide entitled Instagram Marketing Advertising 2019: $10,000/Month Ultimate Guide for Personal Branding, Affiliate Marketing, and Drop-Shipping: Best Tips and Strategies to Skyrocket Your Business with Instagram Ads, Roberts Ronald outlines all the knowledge you need to get you up to speed on using IG to promote your business or personal brand. By the end of this book, you will discover: How to create and optimize your Instagram business profile Tips for creating amazingly effective posts How to choose hashtags that will boost post engagements, build your brand and connect with your target audience Ways to measure your performance using IG analytics How to run a successful Instagram ad campaigns with photo ads, video ads, story ads, canvas story ads and carousels Tips and tricks to increase your followers How to design a top-notch Instagram contest Ways to use Instagram for building a personal brand How to build passive income through affiliate marketing and drop-shipping on IG And much more! Instagram is the new television. Instagram marketing is a potent tool being used by more and more individuals to effectively gain the attention of their potential clients and customers and advertise their products and services. Even if you've never used Instagram before, the tools and strategies presented in this easy-to-read guide will teach you everything you need to know to get started. Check out this book to learn all there is about how to use Instagram ads to enhance your brand's reputation and increase revenue.
Author: JIM GEORGE ALEPH
Publisher: JIM GEORGE ALEPH
ISBN:
Category : Computers
Languages : en
Pages : 138
Get Book Here
Book Description
This detailed guide to Instagram provides users with the knowledge and tools to build a compelling and effective presence on the platform. Starting with the essentials of creating a strong Instagram profile and understanding your audience, the book guides readers through setting up a business account and crafting engaging captions and hashtags. Visual content creation is covered extensively, including the development of a content calendar to maintain consistency. The book offers strategies for growing your followers organically, collaborating with others, and running successful giveaways to boost engagement. Building a loyal community and effectively responding to comments and messages are key topics, along with hosting successful Instagram Live sessions. Readers will learn to understand Instagram Insights, measure success, and track progress for continuous improvement. The guide also delves into optimizing profiles and content, using Instagram Stories and IGTV, running effective ad campaigns, and leveraging Instagram’s shopping feature for business growth.
Author: Jenn Herman
Publisher: John Wiley & Sons
ISBN: 1119439817
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.
Author: Alexander Vinci
Publisher: BookSummaryGr
ISBN:
Category : Business & Economics
Languages : en
Pages :
Get Book Here
Book Description
Do you want to know how Instagram really works and what mindset you must have to succeed in this platform? If you just starting reading through this guide and are thinking that your business isn’t an eCommerce business and so Instagram isn’t the place for you, think again. Remember, the key proposition that Instagram brings is visualization. Consider these examples: 1. You’re a real estate agent and want to highlight the newest mountain home that you have on the market 2. You are a world-class hospital that just released a new mother’s ward with beautiful birthing and stay suites with a spa-like feel 3. You’re a restaurant owner and want to highlight your savory and mouthwatering specials each week The above examples are all situations where nothing is actually being transacted online, but the business is building brand awareness and drumming up interest so that the consumer will visit their website, or pick up the phone, to learn more. The mysterious Instagram algorithm While we’ll never know exactly how Instagram has weighted the various data points that they put into their algorithm, we do know that Instagram’s back-end technology now focuses on relevancy, serving up the posts that are most likely to relate to certain users based on their activity on the site. So, every time a user clicks through a post, or spends a certain amount of time looking at a certain influencer, Instagram is capturing that data in some way, and building it into their engine to ensure that posts that users won’t care about are less likely to show up in their feed. We do know, however, that Instagram is looking at the following: ● Timely content - This is all about recency, meaning if a user hasn’t logged in for a while, they won’t have to scroll through outdated (and no longer relevant) posts. They’ll be shown timely content that matters to them. ● Interest - This is really the secret sauce, as Instagram is paying attention, and will serve content that it believes the user will be interested in. ● Relationships - Instagram knows what photos users tag, and where they comment. So, if a user has interacted in some way with certain brands in the past, they are far more likely to be served content from that brand, or similar brands, in the future. For marketers, this is a great thing. It means that as Instagram learns more about your brand, your posts and advertisements are more likely to get in front of your niche, or target audience. A few notes about Instagram Shopping With the release of Instagram Shopping in late 2016, Instagram literally turned their platform into an online marketplace. While it is still a common practice to include website links to your business site, and even to a product page, now it is possible to allow the customer to transact directly on the Instagram platform. For businesses that want to enable the Shopping capability, they need to meet the following requirements: ● You must have an Instagram business profile ● That business profile needs to be connected to a Facebook catalog ● Your company’s registered headquarters location must be located in one of the Instagram approved countries ● Items for sale must be physical goods that comply with the trading guideline and terms of use set forth by Instagram As this Instagram Marketing Guide is intended as a resource for those getting started with Instagram marketing, we will not be providing a deep dive of the Instagram Shopping capability. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc Get a copy of this summary and learn about the book.
Author: Michael Gates
Publisher: Michael Gates
ISBN:
Category : Business & Economics
Languages : en
Pages : 106
Get Book Here
Book Description
The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand's message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn't already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand's Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don't go together. Use your brand or company name in hashtags: the hashtags that you pick don't have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!
Author: David Reese
Publisher:
ISBN: 9781393120407
Category : Business & Economics
Languages : en
Pages : 156
Get Book Here
Book Description
Are you looking to boost your brand visibility and gain new clients for your business? Would you like to build an excellent presence on Instagram? Are you interested in becoming a thought leader in your industry? If you're ready to learn all the essential tricks of the Instagram trade, this is the perfect book to take you through the process, step by step. Read on! Instagram has transformed from just another photo app to a huge business hub for countless brands and organizations. Over one billion users have accounts on the growing social network, and at least 60 percent of them log in daily. Therefore, there are bound to be thousands of Instagram users interested in your offerings, if not more. Now, companies and corporations on IG, as the site is fondly nicknamed, can sign up for businessaccounts. Brands from every industry can adopt the use of Instagram. Whether your brand is related to health, technology, law, security, education, agriculture, tourism or any other field, Instagram is a powerful tool for promoting your products and services and gaining traction. In this comprehensive guide entitled Instagram Marketing Advertising 2019: $10,000/Month Ultimate Guide for Personal Branding, Affiliate Marketing, and Drop-Shipping: Best Tips and Strategies to Skyrocket Your Business with Instagram Ads, Roberts Ronald outlines all the knowledge you need to get you up to speed on using IG to promote your business or personal brand. By the end of this book, you will discover: How to create and optimize your Instagram business profile Tips for creating amazingly effective posts How to choose hashtags that will boost post engagements, build your brand and connect with your target audience Ways to measure your performance using IG analytics How to run a successful Instagram ad campaigns with photo ads, video ads, story ads, canvas story ads and carousels Tips and tricks to increase your followers How to design a top-notch Instagram contest Ways to use Instagram for building a personal brand How to build passive income through affiliate marketing and drop-shipping on IG And much more! Instagram is the new television. Instagram marketing is a potent tool being used by more and more individuals to effectively gain the attention of their potential clients and customers and advertise their products and services. Even if you've never used Instagram before, the tools and strategies presented in this easy-to-read guide will teach you everything you need to know to get started. Check out this book to learn all there is about how to use Instagram ads to enhance your brand's reputation and increase revenue. Why wait? Get started with one easy click of the BUY button now!
Author: IntroBooks
Publisher: IntroBooks
ISBN:
Category : Business & Economics
Languages : en
Pages : 32
Get Book Here
Book Description
Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a natural and an inconspicuous way. Instagram has been adopted by most of the brands so that they can cover all the bases on prevalent social media but have been unable to completely utilize the platform as an effective marketing channel. More than 400 million eyes are on this social site but most of them have been unable to get their messages across, it seems as the messages are being lost in the burst of content. Instagram moves at a faster pace in comparison to the other social sites, and the brands seem to have problems in marketing using a visual medium and creating cost effective ways to procure good imagery, at this pace.
