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Author: A. George Sinclair
Publisher:
ISBN: 9782100781225
Category :
Languages : fr
Pages : 192
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Book Description
Dans un univers concurrentiel sans cesse plus exigeant, la stratégie d'une marque passe nécessairement par la mise en place d'une identité visuelle forte et dynamique. Cet ouvrage présente (sur une, deux ou quatre pages) une quarantaine de réalisations ou études de projets pour différentes entreprises françaises (Furet du nord, Intersport, La redoute, Mondial Tissu, Micromania, Lapeyre...) et parfois d'envergure internationale (Orange, Disneyland Paris, Tour Eiffel...) : logo, identité visuelle, design intérieur et extérieur des points de vente, packaging, édition, publicité... Ce riche recueil d'études de cas, précédé d'une introduction consacrée à la communication visuelle, au travail du designer et à ses relations avec les clients, est en outre parcouru de " focus " (sur doubles pages) consacrés aux fondamentaux du design graphique, de l'identité visuelle et du processus créatif.
Author: A. George Sinclair
Publisher:
ISBN: 9782100781225
Category :
Languages : fr
Pages : 192
Get Book Here
Book Description
Dans un univers concurrentiel sans cesse plus exigeant, la stratégie d'une marque passe nécessairement par la mise en place d'une identité visuelle forte et dynamique. Cet ouvrage présente (sur une, deux ou quatre pages) une quarantaine de réalisations ou études de projets pour différentes entreprises françaises (Furet du nord, Intersport, La redoute, Mondial Tissu, Micromania, Lapeyre...) et parfois d'envergure internationale (Orange, Disneyland Paris, Tour Eiffel...) : logo, identité visuelle, design intérieur et extérieur des points de vente, packaging, édition, publicité... Ce riche recueil d'études de cas, précédé d'une introduction consacrée à la communication visuelle, au travail du designer et à ses relations avec les clients, est en outre parcouru de " focus " (sur doubles pages) consacrés aux fondamentaux du design graphique, de l'identité visuelle et du processus créatif.
Author: A. George Sinclair
Publisher: Dunod
ISBN: 2100849794
Category : Design
Languages : fr
Pages : 191
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Book Description
Ce livre indispensable s’adresse à toute personne, communicant ou designer, amené à penser et à orchestrer la stratégie de marque d’une entreprise, notamment son identité visuelle : L’ouvrage rappelle tout d’abord les enjeux d’une bonne stratégie de marque et propose une méthodologie de travail en huit points, allant de sa conception à sa mise en oeuvre. Il présente ensuite 34 des réalisations de l’auteur, professionnel aguerri, pour différentes entreprises : Furet du Nord, Mondial Tissus, Bateaux Mouches, Artisans du Mobile... Pour chacune d’elles, il dévoile les coulisses de « l’atelier » du designer et éclaire ses choix en matière de charte graphique, design intérieur et extérieur des points de vente, packaging, édition, publicité... Le logo, premier vecteur de l’identité visuelle, fait l’objet d’une attention particulière. L’ouvrage est en outre parcouru de pages consacrées aux fondamentaux du design graphique, de l’identité visuelle et du processus créatif.
Author: Linda Cooper Bowen
Publisher: John Wiley & Sons
ISBN: 9780471293149
Category : Architecture
Languages : en
Pages : 224
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Book Description
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Author: Charlotte Fiell
Publisher: Taschen
ISBN: 9783822816059
Category : Art
Languages : en
Pages : 652
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Book Description
Presents a sweeping look at today's most progressive graphic currents - from signage and packaging to branding and web design.
Author: Pat Matson Knapp
Publisher: Rockport Publishers
ISBN: 9781564967978
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Author: Catharine Slade-Brooking
Publisher:
ISBN:
Category :
Languages : fr
Pages : 160
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Book Description
Après le titre "Création de Logo" déjà paru, les éditions Parramon propose de s'intéresser à la création et la construction d'une image de marque. Histoire des marques, structure de la marque, stratégie, cible, sémiotique, ce titre aborde la création d'identité de marque sous tous les angles avec en prime des études de cas commentées. Les marques font parties intégrantes de notre quotidiens, un marketing réussi est une identité de marque identifiable : Apple, Kellogg's, Evian et bien d'autre encore en sont le parfait exemple. Un outil indispensable en design, communication et marketing.
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118980824
Category : Design
Languages : en
Pages : 339
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Book Description
Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi
Author: Foued Cheriet
Publisher: John Wiley & Sons
ISBN: 1394301111
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1621536033
Category : Design
Languages : en
Pages : 224
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Book Description
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Author: Robin Landa
Publisher: Simon and Schuster
ISBN: 1440324573
Category : Design
Languages : en
Pages : 240
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Book Description
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
