Author: Brent D Ziarnick
Publisher: Naval Institute Press
ISBN: 1682475883
Category : History
Languages : en
Pages : 253
Book Description
To Rule the Skies: General Thomas S. Power and the Rise of Strategic Air Command in the Cold War fills a critical gap in Cold War and Air Force history by telling the story of General Thomas S. Power for the first time. Thomas Power was second only to Curtis LeMay in forming the Strategic Air Command (SAC), one of the premier combat organizations of the twentieth century, but he is rarely mentioned today. What little is written about Power describes him as LeMay's willing hatchet man--uneducated, unimaginative, autocratic, and sadistic. Based on extensive archival research, General Power seeks to overturn this appraisal. Brent D. Ziarnick covers the span of both Power's personal and professional life and challenges many of the myths of conventional knowledge about him. Denied college because his middle-class immigrant family imploded while he was still in school, Power worked in New York City construction while studying for the Flying Cadet examination at night in the New York Public Library. As a young pilot, Power participated in some of the Army Air Corps' most storied operations. In the interwar years, his family connections allowed Power to interact with American Wall Street millionaires and the British aristocracy. Confined to training combat aircrews in the United States for most of World War II, Power proved his combat leadership as a bombing wing commander by planning and leading the firebombing of Tokyo for Gen. Curtis LeMay. After the war, Power helped LeMay transform the Air Force into the aerospace force America needed during the Cold War. A master of strategic air warfare, he aided in establishing SAC as the Free World's "Big Stick" against Soviet aggression. Far from being unimaginative, Power led the incorporation of the nuclear weapon, the intercontinental ballistic missile, the airborne alert, and the Single Integrated Operational Plan into America's deterrent posture as Air Research and Development Command commander and both the vice commander and commander-in-chief of SAC. Most importantly, Power led SAC through the Cuban Missile Crisis in 1962. Even after retirement, Power as a New York Times bestselling author brought his message of deterrence through strength to the nation. Ziarnick points out how Power's impact may continue in the future. Power's peerless, but suppressed, vision of the Air Force and the nation in space is recounted in detail, placing Power firmly as a forgotten space visionary and role model for both the Air Force and the new Space Force. To Rule the Skies is an important contribution to the history of the Cold War and beyond.
To Rule the Skies
Author: Brent D Ziarnick
Publisher: Naval Institute Press
ISBN: 1682475883
Category : History
Languages : en
Pages : 253
Book Description
To Rule the Skies: General Thomas S. Power and the Rise of Strategic Air Command in the Cold War fills a critical gap in Cold War and Air Force history by telling the story of General Thomas S. Power for the first time. Thomas Power was second only to Curtis LeMay in forming the Strategic Air Command (SAC), one of the premier combat organizations of the twentieth century, but he is rarely mentioned today. What little is written about Power describes him as LeMay's willing hatchet man--uneducated, unimaginative, autocratic, and sadistic. Based on extensive archival research, General Power seeks to overturn this appraisal. Brent D. Ziarnick covers the span of both Power's personal and professional life and challenges many of the myths of conventional knowledge about him. Denied college because his middle-class immigrant family imploded while he was still in school, Power worked in New York City construction while studying for the Flying Cadet examination at night in the New York Public Library. As a young pilot, Power participated in some of the Army Air Corps' most storied operations. In the interwar years, his family connections allowed Power to interact with American Wall Street millionaires and the British aristocracy. Confined to training combat aircrews in the United States for most of World War II, Power proved his combat leadership as a bombing wing commander by planning and leading the firebombing of Tokyo for Gen. Curtis LeMay. After the war, Power helped LeMay transform the Air Force into the aerospace force America needed during the Cold War. A master of strategic air warfare, he aided in establishing SAC as the Free World's "Big Stick" against Soviet aggression. Far from being unimaginative, Power led the incorporation of the nuclear weapon, the intercontinental ballistic missile, the airborne alert, and the Single Integrated Operational Plan into America's deterrent posture as Air Research and Development Command commander and both the vice commander and commander-in-chief of SAC. Most importantly, Power led SAC through the Cuban Missile Crisis in 1962. Even after retirement, Power as a New York Times bestselling author brought his message of deterrence through strength to the nation. Ziarnick points out how Power's impact may continue in the future. Power's peerless, but suppressed, vision of the Air Force and the nation in space is recounted in detail, placing Power firmly as a forgotten space visionary and role model for both the Air Force and the new Space Force. To Rule the Skies is an important contribution to the history of the Cold War and beyond.
Publisher: Naval Institute Press
ISBN: 1682475883
Category : History
Languages : en
Pages : 253
Book Description
To Rule the Skies: General Thomas S. Power and the Rise of Strategic Air Command in the Cold War fills a critical gap in Cold War and Air Force history by telling the story of General Thomas S. Power for the first time. Thomas Power was second only to Curtis LeMay in forming the Strategic Air Command (SAC), one of the premier combat organizations of the twentieth century, but he is rarely mentioned today. What little is written about Power describes him as LeMay's willing hatchet man--uneducated, unimaginative, autocratic, and sadistic. Based on extensive archival research, General Power seeks to overturn this appraisal. Brent D. Ziarnick covers the span of both Power's personal and professional life and challenges many of the myths of conventional knowledge about him. Denied college because his middle-class immigrant family imploded while he was still in school, Power worked in New York City construction while studying for the Flying Cadet examination at night in the New York Public Library. As a young pilot, Power participated in some of the Army Air Corps' most storied operations. In the interwar years, his family connections allowed Power to interact with American Wall Street millionaires and the British aristocracy. Confined to training combat aircrews in the United States for most of World War II, Power proved his combat leadership as a bombing wing commander by planning and leading the firebombing of Tokyo for Gen. Curtis LeMay. After the war, Power helped LeMay transform the Air Force into the aerospace force America needed during the Cold War. A master of strategic air warfare, he aided in establishing SAC as the Free World's "Big Stick" against Soviet aggression. Far from being unimaginative, Power led the incorporation of the nuclear weapon, the intercontinental ballistic missile, the airborne alert, and the Single Integrated Operational Plan into America's deterrent posture as Air Research and Development Command commander and both the vice commander and commander-in-chief of SAC. Most importantly, Power led SAC through the Cuban Missile Crisis in 1962. Even after retirement, Power as a New York Times bestselling author brought his message of deterrence through strength to the nation. Ziarnick points out how Power's impact may continue in the future. Power's peerless, but suppressed, vision of the Air Force and the nation in space is recounted in detail, placing Power firmly as a forgotten space visionary and role model for both the Air Force and the new Space Force. To Rule the Skies is an important contribution to the history of the Cold War and beyond.
Survival Through Design
Author: Richard Neutra
Publisher:
ISBN: 9780990580492
Category :
Languages : en
Pages : 0
Book Description
Richard Neutra's landmark publication Survival Through Design, in print again for the first time in decades, is a cycle of essays providing insights far ahead of their time. With a new introduction by Dr. Barbara Lamprecht and foreword by Dr. Raymond Neutra, it is richly illustrated and intended as a reference for years to come. Neutra's themes are wide-ranging and he extensively plumbs through history to develop his insights, however, the general theme of man-made environment and its impact on human physiological, neurological, emotional states over time, and the designer's potential role as mediator of these conditions, is a constant throughout Survival Through Design with ever greater relevance for the present day. Richard Neutra's landmark publication Survival Through Design, in print again for the first time in decades, is a cycle of essays providing insights far ahead of their time. With a new introduction by Dr. Barbara Lamprecht and foreword by Dr. Raymond Neutra, it is richly illustrated and intended as a reference for years to come.
Publisher:
ISBN: 9780990580492
Category :
Languages : en
Pages : 0
Book Description
Richard Neutra's landmark publication Survival Through Design, in print again for the first time in decades, is a cycle of essays providing insights far ahead of their time. With a new introduction by Dr. Barbara Lamprecht and foreword by Dr. Raymond Neutra, it is richly illustrated and intended as a reference for years to come. Neutra's themes are wide-ranging and he extensively plumbs through history to develop his insights, however, the general theme of man-made environment and its impact on human physiological, neurological, emotional states over time, and the designer's potential role as mediator of these conditions, is a constant throughout Survival Through Design with ever greater relevance for the present day. Richard Neutra's landmark publication Survival Through Design, in print again for the first time in decades, is a cycle of essays providing insights far ahead of their time. With a new introduction by Dr. Barbara Lamprecht and foreword by Dr. Raymond Neutra, it is richly illustrated and intended as a reference for years to come.
Design for Sustainability Survival Guide
Author: Conny Bakker
Publisher: Bis Publishers
ISBN: 9789063696399
Category : Ecological engineering
Languages : en
Pages : 0
Book Description
Design for Sustainability Survival Guide concerns all the details on applying sustainability requirements in design. It is a critical and concise overview of the important facts from all imaginable angles. The book is written and illustrated to inform, support and inspire future designers. The guide covers everything in sustainability: from personal reader experience to universal guiding principles, from energy use and the flow of materials to the role of time, consumption, use, circularity and reduction. It includes tips, principles and guidelines to nourish design projects from start to finish. New approaches beyond the conventional are introduced and current assumptions on economics, technology and design are pointed out throughout the book.
Publisher: Bis Publishers
ISBN: 9789063696399
Category : Ecological engineering
Languages : en
Pages : 0
Book Description
Design for Sustainability Survival Guide concerns all the details on applying sustainability requirements in design. It is a critical and concise overview of the important facts from all imaginable angles. The book is written and illustrated to inform, support and inspire future designers. The guide covers everything in sustainability: from personal reader experience to universal guiding principles, from energy use and the flow of materials to the role of time, consumption, use, circularity and reduction. It includes tips, principles and guidelines to nourish design projects from start to finish. New approaches beyond the conventional are introduced and current assumptions on economics, technology and design are pointed out throughout the book.
Survival Through Design
Author: Richard Joseph Neutra
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 384
Book Description
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 384
Book Description
The Workshop Survival Guide
Author: Rob Fitzpatrick
Publisher:
ISBN: 9781071344378
Category : Business communication
Languages : en
Pages : 219
Book Description
Need to run a workshop? Your attendees are trusting you with their time and attention. What are you giving them in return? Most workshops don't work. They fail to deliver real results and they fail to keep the audience energetic and engaged. They're stressful to run and painful to attend. Designing and running a brilliant workshop is easier than you think. It's not about flashy showmanship or natural charisma. Instead, it's about following a set of clear, simple rules for structuring and arranging the day. Discover and use key design principles such as: Naturally refresh and maintain the audience's attention and energy by alternating the "teaching format" (e.g. lecture, small group discussion, hands-on practice) every 20 minutes and making strategic use of good breaks Dramatically improve your educational impact by choosing an exercise which is properly matched to the type of knowledge/skill/wisdom currently being taught Save dozens of hours by beginning your design process with a simple "skeleton" of Learning Outcomes and timings rather than jumping straight into slides and materials Finish on time, every time, by intentionally designing flexible "schedule springs" into your session, allowing you to seamlessly adjust to delays and bad luck, and to ensure that everyone learns what they came for without running late The first half of the book covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic. The second half of the book shifts from ahead-of-time design to day-of facilitation. Learn the essential facilitation needed to solve unexpected problems and run a smooth, stress-free workshop: Reliable tools and tactics for crowd control, recovering attention, and shifting between tasks (without feeling like you're fighting against your audience) Clear guidance for picking the best room setup, and also improving a "bad" room to make the most of it Spotting and problem-solving the six major types of "difficult" attentees who are being either accidentally or intentionally disruptive (including the most common issue of bringing a hostile expert onto your side) Checklists and reminders of what to bring, what to do, and when to do it, in order to ensure that nothing gets forgotten, overlooked, or lost At no point in the book will we ask you to "put on a big smile" or "project confidence". That's fluffy BS which doesn't work. Instead, we'll give you clear, concrete tools for managing a crowd and seamlessly guiding everyone to an effective outcome. Why we're the right authors to help you succeed Over the last 15 years, we've designed and run a huge number of successful workshops (and a few major flops) covering every type of audience: executives, undergrads, MBAs, disadvantaged youths, busy professionals, and more. We've designed everything from 20-minute teasers to 3-month intensives, in locations ranging from Costa Rica and Qatar to London and Berlin. We've taught for companies like HP and Deloitte and for universities like Oxford and NYU. We've built workshops for every price point, from free upskilling (paid for by the state or employer) through to $4000-per-seat premium events. We've taught casual sessions, with beer in hand and flip-flop on foot, through to formal, posh affairs with glitzy venues and high-end catering. In every case, no matter where it was located or who it was for, the process outlined in these pages worked. Perhaps most importantly, we can teach you how to do this. We've trained up teachers from scratch who are now billing upwards of $5000 per day and getting invited back to teach again and again. This stuff isn't complicated. You can learn it!
Publisher:
ISBN: 9781071344378
Category : Business communication
Languages : en
Pages : 219
Book Description
Need to run a workshop? Your attendees are trusting you with their time and attention. What are you giving them in return? Most workshops don't work. They fail to deliver real results and they fail to keep the audience energetic and engaged. They're stressful to run and painful to attend. Designing and running a brilliant workshop is easier than you think. It's not about flashy showmanship or natural charisma. Instead, it's about following a set of clear, simple rules for structuring and arranging the day. Discover and use key design principles such as: Naturally refresh and maintain the audience's attention and energy by alternating the "teaching format" (e.g. lecture, small group discussion, hands-on practice) every 20 minutes and making strategic use of good breaks Dramatically improve your educational impact by choosing an exercise which is properly matched to the type of knowledge/skill/wisdom currently being taught Save dozens of hours by beginning your design process with a simple "skeleton" of Learning Outcomes and timings rather than jumping straight into slides and materials Finish on time, every time, by intentionally designing flexible "schedule springs" into your session, allowing you to seamlessly adjust to delays and bad luck, and to ensure that everyone learns what they came for without running late The first half of the book covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic. The second half of the book shifts from ahead-of-time design to day-of facilitation. Learn the essential facilitation needed to solve unexpected problems and run a smooth, stress-free workshop: Reliable tools and tactics for crowd control, recovering attention, and shifting between tasks (without feeling like you're fighting against your audience) Clear guidance for picking the best room setup, and also improving a "bad" room to make the most of it Spotting and problem-solving the six major types of "difficult" attentees who are being either accidentally or intentionally disruptive (including the most common issue of bringing a hostile expert onto your side) Checklists and reminders of what to bring, what to do, and when to do it, in order to ensure that nothing gets forgotten, overlooked, or lost At no point in the book will we ask you to "put on a big smile" or "project confidence". That's fluffy BS which doesn't work. Instead, we'll give you clear, concrete tools for managing a crowd and seamlessly guiding everyone to an effective outcome. Why we're the right authors to help you succeed Over the last 15 years, we've designed and run a huge number of successful workshops (and a few major flops) covering every type of audience: executives, undergrads, MBAs, disadvantaged youths, busy professionals, and more. We've designed everything from 20-minute teasers to 3-month intensives, in locations ranging from Costa Rica and Qatar to London and Berlin. We've taught for companies like HP and Deloitte and for universities like Oxford and NYU. We've built workshops for every price point, from free upskilling (paid for by the state or employer) through to $4000-per-seat premium events. We've taught casual sessions, with beer in hand and flip-flop on foot, through to formal, posh affairs with glitzy venues and high-end catering. In every case, no matter where it was located or who it was for, the process outlined in these pages worked. Perhaps most importantly, we can teach you how to do this. We've trained up teachers from scratch who are now billing upwards of $5000 per day and getting invited back to teach again and again. This stuff isn't complicated. You can learn it!
The User Experience Team of One
Author: Leah Buley
Publisher: Rosenfeld Media
ISBN: 1933820896
Category : Business & Economics
Languages : en
Pages : 265
Book Description
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
Publisher: Rosenfeld Media
ISBN: 1933820896
Category : Business & Economics
Languages : en
Pages : 265
Book Description
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
Mindful Design
Author: Scott Riley
Publisher: Apress
ISBN: 1484242343
Category : Computers
Languages : en
Pages : 368
Book Description
Learn to create seamless designs backed by a responsible understanding of the human mind. This book examines how human behavior can be used to integrate your product design into lifestyle, rather than interrupt it, and make decisions for the good of those that are using your product. Mindful Design introduces the areas of brain science that matter to designers, and passionately explains how those areas affect each human’s day-to-day experiences with products and interfaces. You will learn about the neurological aspects and limitations of human vision and perception; about our attachment to harmony and dissonance, such as visual harmony, musical harmony; and about our brain’s propensity towards pattern recognition and how we perceive the world cognitively. In the second half of the book you will focus on the practical application of what you have learned, specific to interaction and interface design. Real-world examples are used throughout so that you can really see how design is impacting our everyday digital experience. Design is a responsibility, but not enough designers understand the human mind or the process of thought. This book explores the key factors involved and shows you how to make the right design choices. What You'll Learn Review how attention and distraction work and the cost of attentional switching Use Gestalt principles to communicate visual grouping Ensure your underlying models make sense to your audience Use time, progression, and transition to create a composition Carefully examine controlling behavior through reductionist and behaviorist motivation concepts Apply the theoretical knowledge to practical, mindful application design Who This Book Is For The primary audience for this book is professional designers who wish to learn more about the human mind and how to apply that to their work. The book is also useful for design-focussed product owners and startup founders who wish to apply ethical thinking to a team, or when bootstrapping their products. The secondary audience is design students who are either studying a ‘traditional’ visual design course, or a UX/interaction design course who have a desire to learn how they might be able to apply mindful design to their early careers. Finally, a tertiary audience for this book would be tutors involved in teaching design, or peripheral, courses who may wish to incorporate its teachings into their lectures, workshops or seminars.
Publisher: Apress
ISBN: 1484242343
Category : Computers
Languages : en
Pages : 368
Book Description
Learn to create seamless designs backed by a responsible understanding of the human mind. This book examines how human behavior can be used to integrate your product design into lifestyle, rather than interrupt it, and make decisions for the good of those that are using your product. Mindful Design introduces the areas of brain science that matter to designers, and passionately explains how those areas affect each human’s day-to-day experiences with products and interfaces. You will learn about the neurological aspects and limitations of human vision and perception; about our attachment to harmony and dissonance, such as visual harmony, musical harmony; and about our brain’s propensity towards pattern recognition and how we perceive the world cognitively. In the second half of the book you will focus on the practical application of what you have learned, specific to interaction and interface design. Real-world examples are used throughout so that you can really see how design is impacting our everyday digital experience. Design is a responsibility, but not enough designers understand the human mind or the process of thought. This book explores the key factors involved and shows you how to make the right design choices. What You'll Learn Review how attention and distraction work and the cost of attentional switching Use Gestalt principles to communicate visual grouping Ensure your underlying models make sense to your audience Use time, progression, and transition to create a composition Carefully examine controlling behavior through reductionist and behaviorist motivation concepts Apply the theoretical knowledge to practical, mindful application design Who This Book Is For The primary audience for this book is professional designers who wish to learn more about the human mind and how to apply that to their work. The book is also useful for design-focussed product owners and startup founders who wish to apply ethical thinking to a team, or when bootstrapping their products. The secondary audience is design students who are either studying a ‘traditional’ visual design course, or a UX/interaction design course who have a desire to learn how they might be able to apply mindful design to their early careers. Finally, a tertiary audience for this book would be tutors involved in teaching design, or peripheral, courses who may wish to incorporate its teachings into their lectures, workshops or seminars.
Future-Proof Web Design
Author: Alexander Dawson
Publisher: John Wiley & Sons
ISBN: 111995066X
Category : Computers
Languages : en
Pages : 491
Book Description
Best practices for flexible design that meet common challenges The web is constantly changing and evolving with an increased range of devices, browsers, and standards that need to be considered in design. Web designers know they must stay sharp in order to keep up with the rapid pace of technology change. This much-needed book teaches the art of flexible and adaptable design that can work easily with new devices, technologies, and standards. You'll quickly discover how this resource stands out from the crowd as it provides you with a roadmap for ensuring that your designs are stable and flexible enough to handle whatever technology changes are coming in the future. Takes you on a journey of discovery as you learn how to prepare yourself for undefined changes in the dynamic environment of web design Shares straightforward tips for adopting a forward-thinking approach to the subject of web evolution Uncovers the essential skills you need in order to survive the future of the web Using the fundamental skills and processes laid out in this roadmap, you'll be able to boost your stability and flexibility while coding with confidence.
Publisher: John Wiley & Sons
ISBN: 111995066X
Category : Computers
Languages : en
Pages : 491
Book Description
Best practices for flexible design that meet common challenges The web is constantly changing and evolving with an increased range of devices, browsers, and standards that need to be considered in design. Web designers know they must stay sharp in order to keep up with the rapid pace of technology change. This much-needed book teaches the art of flexible and adaptable design that can work easily with new devices, technologies, and standards. You'll quickly discover how this resource stands out from the crowd as it provides you with a roadmap for ensuring that your designs are stable and flexible enough to handle whatever technology changes are coming in the future. Takes you on a journey of discovery as you learn how to prepare yourself for undefined changes in the dynamic environment of web design Shares straightforward tips for adopting a forward-thinking approach to the subject of web evolution Uncovers the essential skills you need in order to survive the future of the web Using the fundamental skills and processes laid out in this roadmap, you'll be able to boost your stability and flexibility while coding with confidence.
Design and Analysis Methods for Fish Survival Experiments Based on Release-recapture
Author: Kenneth P. Burnham
Publisher:
ISBN:
Category : Pets
Languages : en
Pages : 464
Book Description
In this monograph we present the statistical theory and its application for experiments to estimate survival probabilities (rates) of fish passing through hydroelectric dams and spillways in the Columbia River in the northwestern United States. The application of the methods developed here is more general, however, as it includes experiments to estimate survival of fish as they pass over spillways or through bypass systems and several dams. Additionally, this class of experiments includes studies on many vertebrate populations in which marked animals in control and treatment (dosage) groups are compared.
Publisher:
ISBN:
Category : Pets
Languages : en
Pages : 464
Book Description
In this monograph we present the statistical theory and its application for experiments to estimate survival probabilities (rates) of fish passing through hydroelectric dams and spillways in the Columbia River in the northwestern United States. The application of the methods developed here is more general, however, as it includes experiments to estimate survival of fish as they pass over spillways or through bypass systems and several dams. Additionally, this class of experiments includes studies on many vertebrate populations in which marked animals in control and treatment (dosage) groups are compared.
The Fashion Designer Survival Guide
Author: Mary Gehlhar
Publisher: Barrons Educational Services
ISBN: 150626560X
Category : Business & Economics
Languages : en
Pages : 289
Book Description
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Publisher: Barrons Educational Services
ISBN: 150626560X
Category : Business & Economics
Languages : en
Pages : 289
Book Description
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad