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Author: Kishore Chakraborti
Publisher: Bloomsbury Publishing
ISBN: 9387146928
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everyday India and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.
Author: Kishore Chakraborti
Publisher: Bloomsbury Publishing
ISBN: 9387146928
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everyday India and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.
Author: Vicki Mahaffey
Publisher: Oxford University Press
ISBN: 0195353889
Category : Literary Criticism
Languages : en
Pages : 295
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Book Description
This book is an intimate study of the three giants in Irish literary history: Oscar Wilde, William Butler Yeats, and James Joyce. In addition to constructing a narrative of Irelands political and literary past, Vicki Mahaffey interweaves the lives and writing of the authors into a portrait of national imagination, shaped not only by a vast cultural and mythic heritage, but also by the hard fact of English political domination. States of Desire argues that what people desire is fundamentally connected to how they write and read. Not only do language and narrative shape desire (and vice versa), but because these processes are socially conditioned, some political circumstances, such as those present in Ireland at the turn of the century, foster experimental desire more successfully than others. Mahaffey's contribution to the critical discourse on literary modernism is to assign a political motive to the art of modernist wordplay; in doing so, she offers a more compelling and socially driven version of the oft-told tale of literary modernism. Irish writers, she argues, sought to disrupt the rigidity of political thinking and social control by turning language into a weapon; by opening up infinite new possibilities of meaning and association, linguistic play makes it impossible for thought to be monopolized by the state or any other institutional power. In this light, the text becomes a prism of political, cultural, and erotic desires: a fountain of conscious and unconscious linguistic suggestion. Defying semantic control and refuting societal repression, Wilde, Yeats, and Joyce literally fought, in their lives and in their work, for a freedom of expression which--as was painfully evidenced in the case of Wilde--was not to be had for the asking.
Author: Andreas Philippopoulos-Mihalopoulos
Publisher: Routledge
ISBN: 131770276X
Category : Law
Languages : en
Pages : 278
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Book Description
There can be no justice that is not spatial. Against a recent tendency to despatialise law, matter, bodies and even space itself, this book insists on spatialising them, arguing that there can be neither law nor justice that are not articulated through and in space. Spatial Justice presents a new theory and a radical application of the material connection between space – in the geographical as well as sociological and philosophical sense – and the law – in the broadest sense that includes written and oral law, but also embodied social and political norms. More specifically, it argues that spatial justice is the struggle of various bodies – human, natural, non-organic, technological – to occupy a certain space at a certain time. Seen in this way, spatial justice is the most radical offspring of the spatial turn, since, as this book demonstrates, spatial justice can be found in the core of most contemporary legal and political issues – issues such as geopolitical conflicts, environmental issues, animality, colonisation, droning, the cyberspace and so on. In order to ague this, the book employs the lawscape, as the tautology between law and space, and the concept of atmosphere in its geological, political, aesthetic, legal and biological dimension. Written by a leading theorist in the area, Spatial Justice: Body, Lawscape, Atmosphere forges a new interdisciplinary understanding of space and law, while offering a fresh approach to current geopolitical, spatiolegal and ecological issues.
Author: Leonard Parker
Publisher:
ISBN:
Category : Baptism
Languages : en
Pages : 316
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Book Description
Author: Sandra Corse
Publisher: Fairleigh Dickinson Univ Press
ISBN: 9780838638583
Category : Music
Languages : en
Pages : 244
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Book Description
This work examines the development of representations of selfhood in opera in the modern period. It shows how notions of subjectivity current in various theories of modernism apply to operas, especially those which were directly or indirectly influenced by Wagner. These analyses reveal that operas may employ notions of subjectivity in various ways: as embedded in a religious context, as social critique, or as a critique of individualism.
Author: Julian Barnes
Publisher: Vintage
ISBN: 0307957330
Category : Fiction
Languages : en
Pages : 158
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Book Description
BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.
Author: Amy Hollywood
Publisher: University of Chicago Press
ISBN: 0226349462
Category : Religion
Languages : en
Pages : 388
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Book Description
Sensible Ecstasy investigates the attraction to excessive forms of mysticism among twentieth-century French intellectuals and demonstrates the work that the figure of the mystic does for these thinkers. With special attention to Georges Bataille, Simone de Beauvoir, Jacques Lacan, and Luce Irigaray, Amy Hollywood asks why resolutely secular, even anti-Christian intellectuals are drawn to affective, bodily, and widely denigrated forms of mysticism. What is particular to these thinkers, Hollywood reveals, is their attention to forms of mysticism associated with women. They regard mystics such as Angela of Foligno, Hadewijch, and Teresa of Avila not as emotionally excessive or escapist, but as unique in their ability to think outside of the restrictive oppositions that continue to afflict our understanding of subjectivity, the body, and sexual difference. Mystics such as these, like their twentieth-century descendants, bridge the gaps between action and contemplation, emotion and reason, and body and soul, offering new ways of thinking about language and the limits of representation.
Author: James Frieze
Publisher: Springer
ISBN: 1137366044
Category : Performing Arts
Languages : en
Pages : 353
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Book Description
This diverse collection of essays and testimonies challenges critical orthodoxies about the twenty-first century boom in immersive theatre and performance. A culturally and institutionally eclectic range of producers and critics comprehensively reconsider the term ‘immersive’ and the practices it has been used to describe. Applying ecological, phenomenological and political ideas to both renowned and lesser-known performances, contributing scholars and artists offers fresh ideas on the ethics and practicalities of participatory performance. These ideas interrogate claims that have frequently been made by producers and by critics that participatory performance extends engagement. These claims are interrogated across nine dimensions of engagement: bodily, technological, spatial, temporal, spiritual, performative, pedagogical, textual, social. Enquiry is focussed along the following seams of analysis: the participant as co-designer; the challenges facing the facilitator of immersive/participatory performance; the challenges facing the critic of immersive/participatory performance; how and why immersion troubles boundaries between the material and the magical.
Author: Wendy Larson
Publisher: Stanford University Press
ISBN: 0804769826
Category : Literary Criticism
Languages : en
Pages : 337
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Book Description
When Freudian sexual theory hit China in the early 20th century, it ran up against competing models of the mind from both Chinese tradition and the new revolutionary culture. Chinese theorists of the mind—both traditional intellectuals and revolutionary psychologists— steadily put forward the anti-Freud: a mind shaped not by deep interiority that must be excavated by professionals, but shaped instead by social and cultural interactions. Chinese novelists and film directors understood this focus and its relationship to Mao's revolutionary ethos, and much of the literature of twentieth-century China reflects the spiritual qualities of the revolutionary mind. From Ah Q to Lei Feng investigates the continual clash of these contrasting models of the mind provided by Freud and revolutionary Chinese culture, and explores how writers and filmmakers negotiated with the implications of each model. .
Author: Liam Jarvis
Publisher: Springer Nature
ISBN: 3030279715
Category : Performing Arts
Languages : en
Pages : 268
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Book Description
This book offers a wide-ranging examination of acts of ‘virtual embodiment’ in performance/gaming/applied contexts that abstract an immersant’s sense of physical selfhood by instating a virtual body, body-part or computer-generated avatar. Emergent ‘immersive’ practices in an increasingly expanding and cross-disciplinary field are coinciding with a wealth of new scientific knowledge in body-ownership and self-attribution. A growing understanding of the way a body constructs its sense of selfhood is intersecting with the historically persistent desire to make an onto-relational link between the body that ‘knows’ an experience and bodies that cannot know without occupying their unique point of view. The author argues that the desire to empathize with another’s ineffable bodily experiences is finding new expression in contexts of particular urgency. For example, patients wishing to communicate their complex physical experiences to their extended networks of support in healthcare, or communities placing policymakers ‘inside’ vulnerable, marginalized or disenfranchised virtual bodies in an attempt to prompt personal change. This book is intended for students, academics and practitioner-researchers studying or working in the related fields of immersive theatre/art-making, arts-science and VR in applied performance practices.
