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Author: Kishore Chakraborti
Publisher: Bloomsbury Publishing
ISBN: 9387146928
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everyday India and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.
Author: Kishore Chakraborti
Publisher: Bloomsbury Publishing
ISBN: 9387146928
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everyday India and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.
Author: Kishore Chakraborti
Publisher:
ISBN: 9789387146914
Category : Consumer behavior
Languages : en
Pages : 202
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Book Description
Author: Andreas Philippopoulos-Mihalopoulos
Publisher: Routledge
ISBN: 131770276X
Category : Law
Languages : en
Pages : 278
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Book Description
There can be no justice that is not spatial. Against a recent tendency to despatialise law, matter, bodies and even space itself, this book insists on spatialising them, arguing that there can be neither law nor justice that are not articulated through and in space. Spatial Justice presents a new theory and a radical application of the material connection between space – in the geographical as well as sociological and philosophical sense – and the law – in the broadest sense that includes written and oral law, but also embodied social and political norms. More specifically, it argues that spatial justice is the struggle of various bodies – human, natural, non-organic, technological – to occupy a certain space at a certain time. Seen in this way, spatial justice is the most radical offspring of the spatial turn, since, as this book demonstrates, spatial justice can be found in the core of most contemporary legal and political issues – issues such as geopolitical conflicts, environmental issues, animality, colonisation, droning, the cyberspace and so on. In order to ague this, the book employs the lawscape, as the tautology between law and space, and the concept of atmosphere in its geological, political, aesthetic, legal and biological dimension. Written by a leading theorist in the area, Spatial Justice: Body, Lawscape, Atmosphere forges a new interdisciplinary understanding of space and law, while offering a fresh approach to current geopolitical, spatiolegal and ecological issues.
Author: Vicki Mahaffey
Publisher: Oxford University Press
ISBN: 0195353889
Category : Literary Criticism
Languages : en
Pages : 295
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Book Description
This book is an intimate study of the three giants in Irish literary history: Oscar Wilde, William Butler Yeats, and James Joyce. In addition to constructing a narrative of Irelands political and literary past, Vicki Mahaffey interweaves the lives and writing of the authors into a portrait of national imagination, shaped not only by a vast cultural and mythic heritage, but also by the hard fact of English political domination. States of Desire argues that what people desire is fundamentally connected to how they write and read. Not only do language and narrative shape desire (and vice versa), but because these processes are socially conditioned, some political circumstances, such as those present in Ireland at the turn of the century, foster experimental desire more successfully than others. Mahaffey's contribution to the critical discourse on literary modernism is to assign a political motive to the art of modernist wordplay; in doing so, she offers a more compelling and socially driven version of the oft-told tale of literary modernism. Irish writers, she argues, sought to disrupt the rigidity of political thinking and social control by turning language into a weapon; by opening up infinite new possibilities of meaning and association, linguistic play makes it impossible for thought to be monopolized by the state or any other institutional power. In this light, the text becomes a prism of political, cultural, and erotic desires: a fountain of conscious and unconscious linguistic suggestion. Defying semantic control and refuting societal repression, Wilde, Yeats, and Joyce literally fought, in their lives and in their work, for a freedom of expression which--as was painfully evidenced in the case of Wilde--was not to be had for the asking.
Author: Leonard Parker
Publisher:
ISBN:
Category : Baptism
Languages : en
Pages : 316
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Book Description
Author: Julian Barnes
Publisher: Vintage
ISBN: 0307957330
Category : Fiction
Languages : en
Pages : 158
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Book Description
BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.
Author: Bernie L. Calaway
Publisher: Lulu.com
ISBN: 1387703129
Category : Religion
Languages : en
Pages : 727
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Book Description
Surely you've lain awake at night to ponder life beyond time? Or dreamed restlessly of those multi-honored beast of Revelation? Or became frustrated because you don't know how to properly use your athame? How about all those times you came across a theological word that battered your brain? No problem. History and Mystery: The Complete Eschatological Encyclopedia of Prophecy, Apocalypticism, Mythos, and Worldwide Dynamic Theology has arrived, Here, just for you, are four volumes of exhaustive information that every student, teacher and interested person everywhere needs to know. Over 8000 defined words and phrases, 60 exploratory essays, and mini-sections of relational materials await. Before you know it, you'll be the best informed reader in your neighborhood and most of the next state over.
Author:
Publisher:
ISBN:
Category : Theology
Languages : en
Pages : 732
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Book Description
Author:
Publisher:
ISBN:
Category : Baptists
Languages : en
Pages : 1588
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Book Description
Author: Stephen Ross
Publisher: University of Missouri Press
ISBN: 0826215181
Category : Literary Criticism
Languages : en
Pages : 222
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Book Description
Stephen Ross challenges the orthodoxy of the last 30 years of Conrad criticism by arguing that to focus on issues of race & imperialism in Conrad's work is to miss the more important engagement with developing globalization undertaken there.
