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Author: Edward Cheung
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 190
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Book Description
Author: Edward Cheung
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 190
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Book Description
Author: Eundeok Kim
Publisher: Berg
ISBN: 0857853147
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
Author: William Lazer
Publisher: Lexington Books
ISBN: 9780029181751
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Author: James Liang
Publisher: John Wiley & Sons
ISBN: 111940892X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
As the population ages, which nation will rise to lead innovation in the future? Demographics of Innovation takes a deep, investigative look at the link between economic growth, innovation, vitality and entrepreneurship in an aging population, and provides smart strategy for the future. Written by a Stanford-trained economist and demographics expert, who is also a prominent internet entrepreneur, this book examines demographic trends across nations and digs into the divergence to find awakening innovation. An aging population hampers growth; while many are focused on the care-related financial burden, few have fully explored the ways in which a seismic demographic shift could transform the face of global business. This book charts the trends, connects the dots and reveals which nations will be best placed to build an innovation economy and grow in the future. Global business is set to undergo a revolution as aging populations mired in old thinking become left behind by younger, brighter, more forward-looking generations. Innovation loss is the first step in stagnation, so the question becomes: who will win and who will lose in this new world order? This book presents clear analysis of the coming demographic bomb, and proposes insightful strategy for the short and long term. Delve into the aging of society and the economic issues it creates Learn how shifting demographics affects innovation and prosperity Examine trends in growth, policy and more alongside the rise in average age Make smarter planning decisions in light of the changing population The problems of overpopulation pale in comparison to the problem of aging on a massive global scale. Demographics dictate growth rates, economic equilibrium, interest rates and so much more. Demographics of Innovation provides thought-provoking analysis and strategy for policy makers, business leaders, investors, entrepreneurs and everyone concerned about planning for an uncertain future.
Author: Andrew Reilly
Publisher: Bloomsbury Publishing
ISBN: 1350091936
Category : Design
Languages : en
Pages : 161
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Book Description
How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform
Author: Kimberly A. Miller-Spillman
Publisher: Fairchild Books
ISBN: 1501323873
Category : Design
Languages : en
Pages : 345
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Book Description
"There are some really great readings that supplement the theoretical underpinnings of each chapter." Angie G. Liljequist, Fontbonne University, USA "A comprehensive compilation of readings for students studying the social and psychological aspects of appearance and dress." Jessica Strubel, University of North Texas, USA Learn how-and why-consumers buy clothing and accessories, and increase your global awareness as you study dress and appearance. Contributions are from writers on four continents and examples are from ten countries, including Ghana, Vietnam, Norway, and Jamaica, among others. The book includes more than 40 articles on topics such as wearable technology, cosplay, lesbian dress, and genderqueer fashion. - Contributors are experts in fashion theory, cultural studies, psychology, sociology, gender studies, religion, material culture, consumer behavior, and popular culture - Two separate chapters on gender and sexuality - International examples are included from Afghanistan, China, Ghana, India, Jamaica, Japan, Norway, the United Kingdom, the United States, and Vietnam - More than 100 black and white images PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501323942.
Author: Ray Broadus Browne
Publisher: Popular Press
ISBN: 9780879728212
Category : Social Science
Languages : en
Pages : 1030
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Book Description
"To understand the history and spirit of America, one must know its wars, its laws, and its presidents. To really understand it, however, one must also know its cheeseburgers, its love songs, and its lawn ornaments. The long-awaited Guide to the United States Popular Culture provides a single-volume guide to the landscape of everyday life in the United States. Scholars, students, and researchers will find in it a valuable tool with which to fill in the gaps left by traditional history. All American readers will find in it, one entry at a time, the story of their lives."--Robert Thompson, President, Popular Culture Association. "At long last popular culture may indeed be given its due within the humanities with the publication of The Guide to United States Popular Culture. With its nearly 1600 entries, it promises to be the most comprehensive single-volume source of information about popular culture. The range of subjects and diversity of opinions represented will make this an almost indispensable resource for humanities and popular culture scholars and enthusiasts alike."--Timothy E. Scheurer, President, American Culture Association "The popular culture of the United States is as free-wheeling and complex as the society it animates. To understand it, one needs assistance. Now that explanatory road map is provided in this Guide which charts the movements and people involved and provides a light at the end of the rainbow of dreams and expectations."--Marshall W. Fishwick, Past President, Popular Culture Association Features of The Guide to United States Popular Culture: 1,010 pages 1,600 entries 500 contributors Alphabetic entries Entries range from general topics (golf, film) to specific individuals, items, and events Articles are supplemented by bibliographies and cross references Comprehensive index
Author: Evelyn L. Brannon
Publisher: Bloomsbury Publishing USA
ISBN: 1628925469
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts
Author: Dr. Gulbash Duggal
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
10 Threads to Fortune: A Guide for Fashion Entrepreneurs is a hands-on, step-by-step guide designed to empower aspiring fashion entrepreneurs with the tools and insights they need to build a thriving business in the fashion industry. This book demystifies the journey from creative concept to successful brand, covering essential topics like identifying your unique style, building a solid business plan, sourcing materials, establishing a brand presence, and connecting with consumers. With each chapter packed with takeaways, real-world examples, and industry insights, 10 Threads to Fortune offers readers both inspiration and actionable advice to navigate the challenges of the competitive fashion world. It’s written in an engaging, conversational tone, making it an accessible and enjoyable read for fashion students, startup founders, and anyone looking to dive into the business side of fashion. Whether you're launching your first collection or looking to scale your brand, this guide provides the strategies and entrepreneurial mindset needed to succeed and stand out in the industry.
Author: Simon Seivewright
Publisher: Bloomsbury Publishing
ISBN: 1474246389
Category : Design
Languages : en
Pages : 201
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Book Description
The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US, this fully revised third edition of Research and Design uniquely provides a handy and indispensable resource that will gently guide readers through the fashion design process. Comprising a complete toolkit of key need-to-know topics, Research and Design demonstrates how important fashion design research is to the creation of inspired designs and concepts. Topics explored include choosing themes, compiling research, using your sketchbook as a design tool, techniques for drawing, and collage, juxtaposition and deconstruction, as well as how to design from your research, design development, working with the colour wheel, and how to successfully communicate your ideas, fully equipping readers with all the knowledge and tools needed to embark on their own design projects. Now fully revised and updated with beautiful and inspiring new visuals from the studio, designers' portfolios, and the catwalk, as well as exciting new case studies, interviews with practising fashion designers, and practical exercises, Research and Design will show readers how to excel in carrying out professional fashion research and design.
