Author: Jonathan Matusitz
Publisher: John Wiley & Sons
ISBN: 1119878098
Category : Language Arts & Disciplines
Languages : en
Pages : 580
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Book Description
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Author: James Morcan
Publisher: Sterling Gate Books
ISBN: 9780473362287
Category : History
Languages : en
Pages : 242
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Book Description
DEBUNKING HOLOCAUST DENIAL THEORIES: Two Non-Jews Affirm the Historicity of the Nazi Genocide, by independent researchers and filmmakers James Morcan & Lance Morcan with a foreword by Holocaust survivor Hetty E. Verolme (author of The Children's House of Belsen), aims to end the denial once and for all by tackling the bizarre phenomenon head-on. Written in close consultation with Holocaust survivors and World War Two historians, no stone is left unturned in meticulously verifying the historical facts of the genocide. The Morcans present a wide array of sources including Nazi documentation, eyewitness accounts, scientific reports and shocking photographic evidence to shut down the debate deniers wish to create. One by one, the various arguments Holocaust deniers use to try to discredit wartime records are carefully scrutinized and then systematically disproven. Theories debunked include: the six million death toll figure being an exaggeration; gas chamber exterminations being fictitious; Adolf Hitler and the Third Reich being wrongly vilified; the analysis of Holocaust records being a taboo due to specific laws in Europe criminalizing deniers; "Evil Zionists" and Israel being so powerful that they can censor history. The Holocaust is shown in this book's pages to be one of the most well-documented and most historically and forensically-proven crimes of the 20th Century. In the process, many of the world's most infamous deniers, including disgraced British historian David Irving and the former President of Iran Mahmoud Ahmadinejad, are revealed to be nothing but anti-Semites seeking to further denigrate, undermine and demoralize the world's Jewish population. In this enlightening read that covers more than two millennia of global history, anti-Semitism is shown not only to be the root cause of every form of Holocaust denial, but also the reason for the relentless persecution of the Jews since Biblical times. The authors quote verbatim the often sickening and always baseless comments of kings, emperors, politicians, popes, bishops and muftis about the Jews and why they chose to commit numerous genocides against them over the centuries. These historical quotes prove eerily similar to the vicious anti-Semitic statements made by Holocaust deniers of this era... If you wish to learn more about WW2 and the Nazi extermination camps, if you are confused by all the convoluted conspiracy theories circulating on the Internet about the Holocaust, or if you are currently a denier yourself, then DEBUNKING HOLOCAUST DENIAL THEORIES is a must read.
Author: Kriss Ravetto
Publisher: U of Minnesota Press
ISBN: 9780816637430
Category : Performing Arts
Languages : en
Pages : 310
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Book Description
In works by filmmakers from Bertolucci to Spielberg, debauched images of nazi and fascist eroticism, symbols of violence and immorality, often bear an uncanny resemblance to the images and symbols once used by the fascists themselves to demarcate racial, sexual, and political others. This book exposes the "madness" inherent in such a course, which attests to the impossibility of disengaging visual and rhetorical constructions from political, ideological, and moral codes. Kriss Ravetto argues that contemporary discourses using such devices actually continue unacknowledged rhetorical, moral, and visual analogies of the past. Against postwar fictional and historical accounts of World War II in which generic images of evil characterize the nazi and the fascist, Ravetto sets the more complex approach of such filmmakers as Pier Paolo Pasolini, Liliana Cavani, and Lina Wertmuller. Her book asks us to think deeply about what it means to say that we have conquered fascism, when the aesthetics of fascism still describe and determine how we look at political figures and global events. Book jacket.
Author: Gabriele Balbi
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110740281
Category : History
Languages : en
Pages : 295
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Book Description
As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.
Author: William David Davies
Publisher: Cambridge University Press
ISBN: 9780521219297
Category : Religion
Languages : en
Pages : 766
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Book Description
Vol. 4 covers the late Roman period to the rise of Islam. Focuses especially on the growth and development of rabbinic Judaism and of the major classical rabbinic sources such as the Mishnah, Jerusalem Talmud, Babylonian Talmud and various Midrashic collections.
Author: Shawn Kelley
Publisher: BRILL
ISBN: 9004326693
Category : Religion
Languages : en
Pages : 77
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Book Description
Scholarship is currently engaged in a rich debate around the historical, hermeneutical and theological problems posed by the Bible's occasional yet enthusiastic endorsement of mass extermination. The article engages this ongoing scholarly conversation by way of a dialogue with the emerging field of genocide studies. Part I analyzes the scholarly debates that swirl around definitional and theoretical issues. Far from being an atavistic or irrational irruption into the ordered world of civilization, scholarship sees genocide as woven into the very structure of modern civilization. Part II and III look closely at specific biblical examples of mass extermination. Attention is paid to both ancient extermination campaigns and to textual moments where the Bible appears to endorse mass violence. The article concludes by challenging the widely held view that genocide arises out of ancient hatred and briefly sketches the wide range of ideological elements that inform genocidal thinking and practice.
Author: Lance Morcan
Publisher:
ISBN: 9780473193133
Category : Fiction
Languages : en
Pages : 266
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Book Description
How do you catch a man who is never the same man twice? That is the question posed in The Ninth Orphan, a top-rated international thriller novel and the first book in The Orphan Trilogy. An orphan grows up to become an assassin for a highly secretive organization. When he tries to break free and live a normal life, he is hunted by his mentor and father figure, and by a female orphan he spent his childhood with. On the run, the mysterious man's life becomes entwined with his beautiful French-African hostage and a shocking past riddled with the darkest of conspiracies is revealed. But can the ninth-born orphan ever get off the grid? To find out you'll need to go on a tumultuous journey around the globe to such far-flung locations as China, France, the Philippines, Andorra, America, England, Germany and French Polynesia. The frenetic cat-and-mouse chase moves from airports to train stations and hidden torture prisons, taking the reader on a shocking, nail-biting ride into the world's closet of skeletons that goes beyond conspiracy theories to painful reality. Fast-paced, totally fresh and original, filled with deep and complex characters, The Ninth Orphan is a controversial, high-octane thriller with an edge. Merging fact with fiction, it illuminates shadow organizations rumored to actually exist in our world. The novel explores a plethora of conspiracies involving real organizations like the CIA, MI6, and the UN, and public figures such as President Obama as well as the Clinton, Marcos and Bush families. Tackling genetic selection, mind control and secret societies, The Ninth Orphan exposes a global agenda designed to keep the power in the hands of a select few. The novel's antagonists are members of a shadow government acting above and beyond the likes of the White House, the FBI, the Pentagon and the NSA. Could something like this ever take place? Or, is it already taking place right now? This unique and unpredictable thriller also has a poignant, romantic sub-plot. The story contains the kind of intimate character portraits usually associated with psychological novels. Buckle up for a wild trip full of death-defying action, cloak and dagger intrigue, unexpected role reversals and surprise endings. Written by father-and-son writing team Lance & James Morcan (authors of The Orphan Factory, The Orphan Uprisingand Fiji: A Novel), The Ninth Orphan is Book #1 in The Orphan Trilogy. A feature film adaptation of The Ninth Orphan is also currently being developed.
Author: Jonathan Greenberg
Publisher: Cambridge University Press
ISBN: 1107030188
Category : Humor
Languages : en
Pages : 335
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Book Description
Provides a comprehensive overview for both beginning and advanced students of satiric forms from ancient poetry to contemporary digital media.
Author: Hannah Johnson
Publisher: University of Michigan Press
ISBN: 0472902547
Category : History
Languages : en
Pages : 342
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Book Description
The ritual murder accusation is one of a series of myths that fall under the label blood libel, and describes the medieval legend that Jews require Christian blood for obscure religious purposes and are capable of committing murder to obtain it. This malicious myth continues to have an explosive afterlife in the public sphere, where Sarah Palin's 2011 gaffe is only the latest reminder of its power to excite controversy. Blood Libel is the first book-length study to analyze the recent historiography of the ritual murder accusation and to consider these debates in the context of intellectual and cultural history as well as methodology. Hannah R. Johnson articulates how ethics shapes methodological decisions in the study of the accusation and how questions about methodology, in turn, pose ethical problems of interpretation and understanding. Examining recent debates over the scholarship of historians such as Gavin Langmuir, Israel Yuval, and Ariel Toaff, Johnson argues that these discussions highlight an ongoing paradigm shift that seeks to reimagine questions of responsibility by deliberately refraining from a discourse of moral judgment and blame in favor of an emphasis on historical contingencies and hostile intergroup dynamics.
Author: Sonja Boos
Publisher: Cornell University Press
ISBN: 080147194X
Category : History
Languages : en
Pages : 244
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Book Description
Speaking the Unspeakable in Postwar Germany is an interdisciplinary study of a diverse set of public speeches given by major literary and cultural figures in the 1950s and 1960s. Through close readings of canonical speeches by Hannah Arendt, Theodor W. Adorno, Ingeborg Bachmann, Martin Buber, Paul Celan, Uwe Johnson, Peter Szondi, and Peter Weiss, Sonja Boos demonstrates that these speakers both facilitated and subverted the construction of a public discourse about the Holocaust in postwar West Germany. The author's analysis of original audio recordings of the speech events (several of which will be available on a companion website) improves our understanding of the spoken, performative dimension of public speeches.While emphasizing the social constructedness of discourse, experience, and identity, Boos does not neglect the pragmatic conditions of aesthetic and intellectual production—most notably, the felt need to respond to the breach in tradition caused by the Holocaust. The book thereby illuminates the process by which a set of writers and intellectuals, instead of trying to mend what they perceived as a radical break in historical continuity or corroborating the myth of a "new beginning," searched for ways to make this historical rupture rhetorically and semantically discernible and literally audible.
