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Author: Vivian Siahaan
Publisher: BALIGE PUBLISHING
ISBN:
Category : Computers
Languages : en
Pages : 335
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Book Description
The objective of this data science project is to analyze and predict customer behavior in the groceries market using Python and create a graphical user interface (GUI) using PyQt. The project encompasses various stages, starting from exploring the dataset and visualizing the distribution of features to RFM analysis, K-means clustering, predicting clusters with machine learning algorithms, and implementing a GUI for user interaction. The first step in this project involves exploring the dataset. We load the dataset containing information about customers' purchases in the groceries market and examine its structure. We check for missing values and perform data preprocessing if necessary, ensuring the dataset is ready for analysis. This initial exploration allows us to gain a better understanding of the data and its characteristics. Following the dataset exploration, we conduct exploratory data analysis (EDA). This step involves visualizing the distribution of different features within the dataset. By creating histograms, box plots, scatter plots, and other visualizations, we gain insights into the patterns, trends, and relationships within the data. EDA helps us identify outliers, understand feature distributions, and uncover potential correlations between variables. After the EDA phase, we move on to RFM analysis. RFM stands for Recency, Frequency, and Monetary analysis. In this step, we calculate three key metrics for each customer: recency (how recently a customer made a purchase), frequency (how often a customer made purchases), and monetary value (how much a customer spent). RFM analysis allows us to segment customers based on their purchasing behavior, identifying high-value customers and those who require re-engagement strategies. Once we have the clusters, we can utilize machine learning algorithms to predict the cluster for new or unseen customers. We train various models, including logistic regression, support vector machines, decision trees, k-nearest neighbors, random forests, gradient boosting, naive Bayes, adaboost, XGBoost, and LightGBM, on the clustered data. These models learn the patterns and relationships between customer features and their assigned clusters, enabling us to predict the cluster for new customers accurately. To evaluate the performance of our models, we utilize metrics such as accuracy, precision, recall, and F1-score. These metrics allow us to measure the models' predictive capabilities and compare their performance across different algorithms and preprocessing techniques. By assessing the models' performance, we can select the most suitable model for cluster prediction in the groceries market analysis. In addition to the analysis and prediction components, this project aims to provide a user-friendly interface for interaction and visualization. To achieve this, we implement a GUI using PyQt, a Python library for creating desktop applications. The GUI allows users to input new customer data and predict the corresponding cluster based on the trained models. It provides visualizations of the analysis results, including cluster distributions, confusion matrices, and decision boundaries. The GUI allows users to select different machine learning models and preprocessing techniques through radio buttons or dropdown menus. This flexibility empowers users to explore and compare the performance of various models, enabling them to choose the most suitable approach for their specific needs. The GUI's interactive nature enhances the usability of the project and promotes effective decision-making based on the analysis results. In conclusion, this project combines data science methodologies, including dataset exploration, visualization, RFM analysis, K-means clustering, predictive modeling, and GUI implementation, to provide insights into customer behavior and enable accurate cluster prediction in the groceries market. By leveraging these techniques, businesses can enhance their marketing strategies, improve customer targeting and retention, and ultimately drive growth and profitability in a competitive market landscape. The project's emphasis on user interaction and visualization through the GUI ensures that businesses can easily access and interpret the analysis results, making informed decisions based on data-driven insights.
Author: Vivian Siahaan
Publisher: BALIGE PUBLISHING
ISBN:
Category : Computers
Languages : en
Pages : 335
Get Book Here
Book Description
The objective of this data science project is to analyze and predict customer behavior in the groceries market using Python and create a graphical user interface (GUI) using PyQt. The project encompasses various stages, starting from exploring the dataset and visualizing the distribution of features to RFM analysis, K-means clustering, predicting clusters with machine learning algorithms, and implementing a GUI for user interaction. The first step in this project involves exploring the dataset. We load the dataset containing information about customers' purchases in the groceries market and examine its structure. We check for missing values and perform data preprocessing if necessary, ensuring the dataset is ready for analysis. This initial exploration allows us to gain a better understanding of the data and its characteristics. Following the dataset exploration, we conduct exploratory data analysis (EDA). This step involves visualizing the distribution of different features within the dataset. By creating histograms, box plots, scatter plots, and other visualizations, we gain insights into the patterns, trends, and relationships within the data. EDA helps us identify outliers, understand feature distributions, and uncover potential correlations between variables. After the EDA phase, we move on to RFM analysis. RFM stands for Recency, Frequency, and Monetary analysis. In this step, we calculate three key metrics for each customer: recency (how recently a customer made a purchase), frequency (how often a customer made purchases), and monetary value (how much a customer spent). RFM analysis allows us to segment customers based on their purchasing behavior, identifying high-value customers and those who require re-engagement strategies. Once we have the clusters, we can utilize machine learning algorithms to predict the cluster for new or unseen customers. We train various models, including logistic regression, support vector machines, decision trees, k-nearest neighbors, random forests, gradient boosting, naive Bayes, adaboost, XGBoost, and LightGBM, on the clustered data. These models learn the patterns and relationships between customer features and their assigned clusters, enabling us to predict the cluster for new customers accurately. To evaluate the performance of our models, we utilize metrics such as accuracy, precision, recall, and F1-score. These metrics allow us to measure the models' predictive capabilities and compare their performance across different algorithms and preprocessing techniques. By assessing the models' performance, we can select the most suitable model for cluster prediction in the groceries market analysis. In addition to the analysis and prediction components, this project aims to provide a user-friendly interface for interaction and visualization. To achieve this, we implement a GUI using PyQt, a Python library for creating desktop applications. The GUI allows users to input new customer data and predict the corresponding cluster based on the trained models. It provides visualizations of the analysis results, including cluster distributions, confusion matrices, and decision boundaries. The GUI allows users to select different machine learning models and preprocessing techniques through radio buttons or dropdown menus. This flexibility empowers users to explore and compare the performance of various models, enabling them to choose the most suitable approach for their specific needs. The GUI's interactive nature enhances the usability of the project and promotes effective decision-making based on the analysis results. In conclusion, this project combines data science methodologies, including dataset exploration, visualization, RFM analysis, K-means clustering, predictive modeling, and GUI implementation, to provide insights into customer behavior and enable accurate cluster prediction in the groceries market. By leveraging these techniques, businesses can enhance their marketing strategies, improve customer targeting and retention, and ultimately drive growth and profitability in a competitive market landscape. The project's emphasis on user interaction and visualization through the GUI ensures that businesses can easily access and interpret the analysis results, making informed decisions based on data-driven insights.
Author: Vivian Siahaan
Publisher: BALIGE PUBLISHING
ISBN:
Category : Computers
Languages : en
Pages : 627
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Book Description
PROJECT 1: RFM ANALYSIS AND K-MEANS CLUSTERING: A CASE STUDY ANALYSIS, CLUSTERING, AND PREDICTION ON RETAIL STORE TRANSACTIONS WITH PYTHON GUI The dataset used in this project is the detailed data on sales of consumer goods obtained by ‘scanning’ the bar codes for individual products at electronic points of sale in a retail store. The dataset provides detailed information about quantities, characteristics and values of goods sold as well as their prices. The anonymized dataset includes 64.682 transactions of 5.242 SKU's sold to 22.625 customers during one year. Dataset Attributes are as follows: Date of Sales Transaction, Customer ID, Transaction ID, SKU Category ID, SKU ID, Quantity Sold, and Sales Amount (Unit price times quantity. For unit price, please divide Sales Amount by Quantity). This dataset can be analyzed with RFM analysis and can be clustered using K-Means algorithm. The machine learning models used in this project to predict clusters as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM, Gradient Boosting, XGB, and MLP. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy. PROJECT 2: DATA SCIENCE FOR GROCERIES MARKET ANALYSIS, CLUSTERING, AND PREDICTION WITH PYTHON GUI RFM analysis used in this project can be used as a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns. The idea is to segment customers based on when their last purchase was, how often they've purchased in the past, and how much they've spent overall. Clustering, in this case K-Means algorithm, used in this project can be used to place similar customers into mutually exclusive groups; these groups are known as “segments” while the act of grouping is known as segmentation. Segmentation allows businesses to identify the different types and preferences of customers/markets they serve. This is crucial information to have to develop highly effective marketing, product, and business strategies. The dataset in this project has 38765 rows of the purchase orders of people from the grocery stores. These orders can be analyzed with RFM analysis and can be clustered using K-Means algorithm. The machine learning models used in this project to predict clusters as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM, Gradient Boosting, XGB, and MLP. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy. PROJECT 3: ONLINE RETAIL CLUSTERING AND PREDICTION USING MACHINE LEARNING WITH PYTHON GUI The dataset used in this project is a transnational dataset which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers. You will be using the online retail transnational dataset to build a RFM clustering and choose the best set of customers which the company should target. In this project, you will perform Cohort analysis and RFM analysis. You will also perform clustering using K-Means to get 5 clusters. The machine learning models used in this project to predict clusters as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM, Gradient Boosting, XGB, and MLP. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy.
Author: Vivian Siahaan
Publisher: BALIGE PUBLISHING
ISBN:
Category : Computers
Languages : en
Pages : 390
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Book Description
In this case study, we will explore RFM (Recency, Frequency, Monetary) analysis and K-means clustering techniques for retail store transaction data. RFM analysis is a powerful method for understanding customer behavior by segmenting them based on their transaction history. K-means clustering is a popular unsupervised machine learning algorithm used for grouping similar data points. We will leverage these techniques to gain insights, perform customer segmentation, and make predictions on retail store transactions. The case study involves a retail store dataset that contains transaction records, including customer IDs, transaction dates, purchase amounts, and other relevant information. This dataset serves as the foundation for our RFM analysis and clustering. RFM analysis involves evaluating three key aspects of customer behavior: recency, frequency, and monetary value. Recency refers to the time since a customer's last transaction, frequency measures the number of transactions made by a customer, and monetary value represents the total amount spent by a customer. By analyzing these dimensions, we can segment customers into different groups based on their purchasing patterns. Before conducting RFM analysis, we need to preprocess and transform the raw transaction data. This includes cleaning the data, aggregating it at the customer level, and calculating the recency, frequency, and monetary metrics for each customer. These transformed RFM metrics will be used for segmentation and clustering. Using the RFM metrics, we can apply clustering algorithms such as K-means to group customers with similar behaviors together. K-means clustering aims to partition the data into a predefined number of clusters based on their feature similarities. By clustering customers, we can identify distinct groups with different purchasing behaviors and tailor marketing strategies accordingly. K-means is an iterative algorithm that assigns data points to clusters in a way that minimizes the within-cluster sum of squares. It starts by randomly initializing cluster centers and then iteratively updates them until convergence. The resulting clusters represent distinct customer segments based on their RFM metrics. To determine the optimal number of clusters for our K-means analysis, we can employ elbow method. This method help us identify the number of clusters that provide the best balance between intra-cluster similarity and inter-cluster dissimilarity. Once the K-means algorithm has assigned customers to clusters, we can analyze the characteristics of each cluster. This involves examining the RFM metrics and other relevant customer attributes within each cluster. By understanding the distinct behavior patterns of each cluster, we can tailor marketing strategies and make targeted business decisions. Visualizations play a crucial role in presenting the results of RFM analysis and K-means clustering. We can create various visual representations, such as scatter plots, bar charts, and heatmaps, to showcase the distribution of customers across clusters and the differences in RFM metrics between clusters. These visualizations provide intuitive insights into customer segmentation. The objective of this data science project is to analyze and predict customer behavior in the groceries market using Python and create a graphical user interface (GUI) using PyQt. The project encompasses various stages, starting from exploring the dataset and visualizing the distribution of features to RFM analysis, K-means clustering, predicting clusters with machine learning algorithms, and implementing a GUI for user interaction. Once we have the clusters, we can utilize machine learning algorithms to predict the cluster for new or unseen customers. We train various models, including logistic regression, support vector machines, decision trees, k-nearest neighbors, random forests, gradient boosting, naive Bayes, adaboost, XGBoost, and LightGBM, on the clustered data. These models learn the patterns and relationships between customer features and their assigned clusters, enabling us to predict the cluster for new customers accurately. To evaluate the performance of our models, we utilize metrics such as accuracy, precision, recall, and F1-score. These metrics allow us to measure the models' predictive capabilities and compare their performance across different algorithms and preprocessing techniques. By assessing the models' performance, we can select the most suitable model for cluster prediction in the groceries market analysis. In addition to the analysis and prediction components, this project aims to provide a user-friendly interface for interaction and visualization. To achieve this, we implement a GUI using PyQt, a Python library for creating desktop applications. The GUI allows users to input new customer data and predict the corresponding cluster based on the trained models. It provides visualizations of the analysis results, including cluster distributions, confusion matrices, and decision boundaries. The GUI allows users to select different machine learning models and preprocessing techniques through radio buttons or dropdown menus. This flexibility empowers users to explore and compare the performance of various models, enabling them to choose the most suitable approach for their specific needs. The GUI's interactive nature enhances the usability of the project and promotes effective decision-making based on the analysis results.
Author: Dirk P. Kroese
Publisher: CRC Press
ISBN: 1000730778
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code
Author: Avrim Blum
Publisher: Cambridge University Press
ISBN: 1108617360
Category : Computers
Languages : en
Pages : 433
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Book Description
This book provides an introduction to the mathematical and algorithmic foundations of data science, including machine learning, high-dimensional geometry, and analysis of large networks. Topics include the counterintuitive nature of data in high dimensions, important linear algebraic techniques such as singular value decomposition, the theory of random walks and Markov chains, the fundamentals of and important algorithms for machine learning, algorithms and analysis for clustering, probabilistic models for large networks, representation learning including topic modelling and non-negative matrix factorization, wavelets and compressed sensing. Important probabilistic techniques are developed including the law of large numbers, tail inequalities, analysis of random projections, generalization guarantees in machine learning, and moment methods for analysis of phase transitions in large random graphs. Additionally, important structural and complexity measures are discussed such as matrix norms and VC-dimension. This book is suitable for both undergraduate and graduate courses in the design and analysis of algorithms for data.
Author: EMC Education Services
Publisher: John Wiley & Sons
ISBN: 1118876229
Category : Computers
Languages : en
Pages : 432
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Book Description
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Author: Francesca Lazzeri
Publisher: John Wiley & Sons
ISBN: 111968238X
Category : Computers
Languages : en
Pages : 224
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Book Description
Learn how to apply the principles of machine learning to time series modeling with this indispensable resource Machine Learning for Time Series Forecasting with Python is an incisive and straightforward examination of one of the most crucial elements of decision-making in finance, marketing, education, and healthcare: time series modeling. Despite the centrality of time series forecasting, few business analysts are familiar with the power or utility of applying machine learning to time series modeling. Author Francesca Lazzeri, a distinguished machine learning scientist and economist, corrects that deficiency by providing readers with comprehensive and approachable explanation and treatment of the application of machine learning to time series forecasting. Written for readers who have little to no experience in time series forecasting or machine learning, the book comprehensively covers all the topics necessary to: Understand time series forecasting concepts, such as stationarity, horizon, trend, and seasonality Prepare time series data for modeling Evaluate time series forecasting models’ performance and accuracy Understand when to use neural networks instead of traditional time series models in time series forecasting Machine Learning for Time Series Forecasting with Python is full real-world examples, resources and concrete strategies to help readers explore and transform data and develop usable, practical time series forecasts. Perfect for entry-level data scientists, business analysts, developers, and researchers, this book is an invaluable and indispensable guide to the fundamental and advanced concepts of machine learning applied to time series modeling.
Author: Steven S. Skiena
Publisher: Springer
ISBN: 3319554441
Category : Computers
Languages : en
Pages : 456
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Book Description
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an “Introduction to Data Science” course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Practitioners in these and related fields will find this book perfect for self-study as well. Additional learning tools: Contains “War Stories,” offering perspectives on how data science applies in the real world Includes “Homework Problems,” providing a wide range of exercises and projects for self-study Provides a complete set of lecture slides and online video lectures at www.data-manual.com Provides “Take-Home Lessons,” emphasizing the big-picture concepts to learn from each chapter Recommends exciting “Kaggle Challenges” from the online platform Kaggle Highlights “False Starts,” revealing the subtle reasons why certain approaches fail Offers examples taken from the data science television show “The Quant Shop” (www.quant-shop.com)
Author: Jeff Barnes
Publisher: Microsoft Press
ISBN: 073569818X
Category : Computers
Languages : en
Pages : 393
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Book Description
Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. This third ebook in the series introduces Microsoft Azure Machine Learning, a service that a developer can use to build predictive analytics models (using training datasets from a variety of data sources) and then easily deploy those models for consumption as cloud web services. The ebook presents an overview of modern data science theory and principles, the associated workflow, and then covers some of the more common machine learning algorithms in use today. It builds a variety of predictive analytics models using real world data, evaluates several different machine learning algorithms and modeling strategies, and then deploys the finished models as machine learning web services on Azure within a matter of minutes. The ebook also expands on a working Azure Machine Learning predictive model example to explore the types of client and server applications you can create to consume Azure Machine Learning web services. Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the Microsoft Azure Essentials series.
Author: Matt Taddy
Publisher: McGraw Hill Professional
ISBN: 1260452786
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy. You’ll learn how to: Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling Understand how use ML tools in real world business problems, where causation matters more that correlation Solve data science programs by scripting in the R programming language Today’s business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.
