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Author: Jim Aitchison
Publisher:
ISBN: 9780130093158
Category : Advertising
Languages : en
Pages : 266
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Book Description
Author: Jim Aitchison
Publisher:
ISBN: 9780130093158
Category : Advertising
Languages : en
Pages : 266
Get Book Here
Book Description
Author: Jim Aitchison
Publisher: FT Press
ISBN: 0133412334
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Author: Bob Macdonald
Publisher: Scarletta Press
ISBN: 0983021996
Category : Travel
Languages : en
Pages : 184
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Book Description
A respectful yet unvarnished tribute to the greatest chefs in Europe and the United States who over the last two decades have led a revolution unlike any in the history of dining. Knives on the Cutting Edge is a culinary pilgrimage that examines the several current and important megatrends such as the rise of celebrity chefs, the healthy eating movement, and the growing emergence of bolder flavors in gourmet foods. Through visits to many of the world's greatest restaurants, Bob Macdonald provides anecdotes, personal insights, and memories that demystify the dining experience and make ordering wine at a restaurant an enjoyable hobby rather than a formidable ordeal.
Author: Leslie Cavendish
Publisher: Alma Books
ISBN: 9781846884313
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
The Beatles' hair changed the world. As their increasingly wild, untamed manes grew, to the horror of parents everywhere, they set off a cultural revolution as the most tangible symbol of the Sixties' psychedelic dream of peace, love and playful rebellion. In the midst of this epochal change was Leslie Cavendish, hairdresser to the Beatles and some of the greatest stars of the music and entertainment industry. But just how did a fifteen-year-old Jewish school dropout from an undistinguished North London suburb, with no particular artistic talent or showbusiness connections, end up literally at the cutting edge of Sixties' fashion in just four years? His story – honest, always entertaining and inspiring – parallels the meteoric rise of the Beatles themselves, and is no less astounding.
Author: Frank Scoblete
Publisher: Triumph Books
ISBN: 1623684315
Category : Games & Activities
Languages : en
Pages : 201
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Book Description
Frank Scoblete and Dominator are two of the best dice rollers in the nation, and they're back to share even more secrets and tips for craps players looking to get an edge on the game. The authors thoroughly explain their proven "Cutting Edge Craps" technique with photos and words that make their system easy for anyone to learn, whether you're a veteran of the craps table or new to the game. The authors have a variety of elements to their teaching system, including how to set the dice to improve the odds of hitting different sets of numbers, how to throw the dice in a controlled manner, why using the 5-Count will reduce the house's edge, and how to push the casino to offer a better game for you than others get. Everyone else at the craps table is gambling, but you'll be the only one with improved odds at the table after reading "Cutting Edge Craps."
Author: David Lansky
Publisher: Xlibris Corporation
ISBN: 1493121286
Category : Fiction
Languages : en
Pages : 201
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Book Description
The Cutting Edge, a satirical novel in two parts, presents a clear-sighted critique of the current state of academia. Set in a SUNY campus, diary entries that may or may not have been written by a student depict an environment marked by a series of contradictions guaranteed to discourage intellectual growth: a school mission statement that voices a commitment to social justice, academic freedom and a Student Code of Conduct that prohibits student demonstrations; administrative decisions to spy on students; a campus police force bent on uncovering student crime and collective punishment for residents living in dorms that are rarely cleaned; rising tuition costs coupled with declining academic standards leaving students up to their elbows in debt and ill-prepared for employment in a declining economy. Fortunately, there is a lone voice in the wilderness, a Professor who—despite knowing that he's teaching after the death of the book—continues to lay out an analysis of contemporary life where prisons, shopping malls and Walmart stores blight the landscape and barbarians run the universities. He wages the good fight for the rights of students against an administration that resembles a constitutional monarchy and budget cuts that ultimately lead to his death, yet his is the last voice the reader hears as the novel ends. In the second part of the novel, his memoir, we get the Professor's delineation of all that's wrong in present-day life. Without giving too much away, suffice it to say that finance capital, real estate speculation, and the postmodern condition are discussed. —Dawn Esposito, St. John's University The Cutting Edge is a novel of powerful imagination, rollicking humour, profound insight and deep political commitment. The novel is divided into two parts. The first is The College Essays of Jenny Delight. No one is quite sure who Jenny is. It is an obvious pseudonym since there is no student by this name at the college she attends. It is a hilarious section laced with social and personal insight as Jenny tries to understand the world around her, often using categories she's learning, sometimes the most abstract categories available, and infusing them with vivid meaning. The second section, Bill of Sale, is the posthumously-discovered manuscript of Sociology Professor Fred Snyder. It is a harrowing account of very vulnerable and often screwed-up people who are totally against their society. It is a section revealing, with extraordinary power, the ruthlessness of contemporary capitalism and its relentless destructive force. The Cutting Edge is one hell of a book! —Robert Roth, author of Health Proxy At once funny and dead serious, The Cutting Edge tells it like it is about the situation of public higher education in the early 21st-century United States. Sociology professor Fred Snyder—nostalgic for the era of Marcuse and the New Left, eternally at war with the college administration, committed to the ethical and political development of his students—is a wonderful creation. Skillfully narrated from several overlapping points of view, this satirical novel cuts to the chase in its astute portrayal of the connections between contemporary capitalism and the working-class college experience. —Barbara Foley, Rutgers University The Cutting Edge is at once a meeting of teachers and students under conditions of critical hilarity, and a deeply empathetic portrait of where the commitment to re-craft our learning environments in line with their most abiding promise might lead us if we attend closely as the author does to the poignancy of the stories all around us. It rewards readers with an insightful view on a delicate landscape often overlooked. —Randy Martin, New York University
Author: Preston Marshall
Publisher: Artech House
ISBN: 1608070980
Category : Science
Languages : en
Pages : 479
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Book Description
Cognitive radio – a paradigm for wireless communication in which either a network or a wireless node changes its transmission or reception parameters to communicate more efficiently and avoid interference -- is one of the most exciting emerging fields in communications technology. Taking an integrated development approach, this cutting-edge book provides you with clear methods for performing quantitative analysis of cognitive radio techniques in a variety of environments. This detailed reference presents a quantitative structure that helps you determine the capability of cognitive radio to address a number of constraints of current radio design. Critical to understanding the operation of cognitive radio, the book develops an analytic model for a range of spectrum environments. Moreover, this unique resource offers you unique insight into the application of dynamic spectrum access (DSA) to improve the performance of all classes of wireless devices. DVD Included! Contains sample cognitive radio environments and closed form approximations of these environments in MATLAB file format. This data enables you to reproduce the analysis provided in the book, perform the exercises in each chapter, and extend the work through independent investigation and research.
Author: Ken Siri
Publisher: Simon and Schuster
ISBN: 1629142905
Category : Health & Fitness
Languages : en
Pages : 1046
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Book Description
The parents of children with autism know that learning about treatments is a full-time job. For parents with limited time, ability, or resources, Ken Siri and Tony Lyons have compiled the latest in autism research and treatment. Exploring the possible causes of autism and presenting novel therapies, medications, and interventions, Cutting-Edge Therapies for Autism contains contributions from more than ninety experts on a wide variety of research findings, therapies, models, and multifaceted evaluation and treatment centers. Revised and fully updated to include the latest developments, this fourth edition includes up-to-date information on mitochondrial, antifungal, and physical therapy treatments; about speech, art, music, and sound therapies; and how diets, HANDLE, indigenous healing, and other exciting new treatments can be used to help your child. It also addresses developing technologies, like the iPad, which provides hundreds of apps that help kids with autism communicate and organize their day, and helps parents keep track of therapy schedules. Filled with case studies and research, Cutting-Edge Therapies for Autism is a detailed and informative guide for anyone affected by autism.
Author: Lewis B. O'Donnell
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 348
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Book Description
An introduction to the field of radio production. Structured to provide a balanced mix of techniques and theory, along with step-by-step instruction in hands-on production techniques.
Author: John Allen Hendricks
Publisher: Routledge
ISBN: 1351816330
Category : Language Arts & Disciplines
Languages : en
Pages : 458
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Book Description
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
