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Author: Pete Blackshaw
Publisher: Crown Currency
ISBN: 038552675X
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Author: Pete Blackshaw
Publisher: Crown Currency
ISBN: 038552675X
Category : Business & Economics
Languages : en
Pages : 210
Get Book
Book Description
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Author: Melina Palmer
Publisher: Mango Media Inc.
ISBN: 1642505633
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Author: Marty Seldman
Publisher:
ISBN: 9781735059310
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What do championship poker players and world-class salespeople have in common? The ability to read people. Customers "tell" us how to deliver the highest levels of service. If we pay attention to them, listen to their words, and observe their behavior, they will guide us to do the following: - Treat them the way they want to be treated. - Meet and exceed their expectations. - Provide a positive, predictable experience. - Develop strong relationships and bonds. - Tailor our approach to each individual.
Author: Adam Toporek
Publisher: AMACOM
ISBN: 0814449069
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the unknown?In Be Your Customer’s Hero, internationally recognized customer service expert Adam Toporek provides the answers to preparing for the surprises awaiting the CSR. Through short, simple, actionable advice, in quick, easy-to-read chapters, this invaluable guide shows customer-facing CSRs how to:• Achieve the mindset required for Hero-ClassTM service• Understand the customer’s expectations--and exceed them• Develop powerful communication skills• Avoid the seven triggers guaranteed to set customers off• Handle difficult and even irrational customers with ease• And moreArmed with the tools and techniques in this invaluable resource, readers will have all they need to transform themselves into the heroes their customers need.
Author: Jeffrey H. Gitomer
Publisher: Bard Press (TX)
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.
Author: James G. Shaw
Publisher: Lulu.com
ISBN: 0983773203
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A customer who complains is saying, "If only you will correct the situation, I will continue doing business with you." Seeing our organizations as our customers do is critical to achieving excellence. "Triple Customer Complaints" helps determine how customers define excellence and establishes quantifiable ways to improve processes in order to meet - and exceed - customer expectations. Written for executives and process owners facing the real-world challenge of creating and keeping customers, it shows readers: 1) How to walk in the customers' shoes to identify which quality and operational performance measures should be tracked. 2) How to define all aspects of a process as perceived by customers using a structured roadmap. 3) How to use process qualification to achieve early, measurable results. 4) How to create a complaint management system that vacuums up all valid customer complaints. 5) How to identify and map an organization's processes to ensure that the customer's point of view is primary.
Author: Donald W. Blohowiak
Publisher: Penguin
ISBN: 9780028619538
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Describes how to create a service-oriented organization, including training customer service representatives, soothing angry customers, and understanding employee and customer motivation
Author:
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 656
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Book Description
Author:
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 614
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Book Description
Author: Institute of Bankers (Great Britain)
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 474
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Book Description
