Author: Kevin Roebuck
Publisher: Tebbo
ISBN: 9781743047002
Category : Computers
Languages : en
Pages : 158
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Book Description
Customer relationship management (CRM) is a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes-principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy. This book is your ultimate resource for Customer Relationship Management (CRM) software. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer Relationship Management (CRM) software right away, covering: Customer relationship management, Business Augmentation Services, Lead scoring, 24SevenOffice, Abacus (GDS), Access Commerce, Account aggregation, ACT!, Association Management System, BigMachines, CGram Software, CiviCRM, Clear Enterprise, Comparison of CRM systems, Comparison of marketing workflow automation software, Constant Contact, Dolibarr, Ebase, ECRM, EngageIP, Entellium, Enterprise relationship management, EpesiBIM, Field Force Automation, FonGenie, Foundation network, FrontAccounting, Fuzzies, GoldMine, IKnowWare, InContact, Intelestream, Kayako, Lynkos, Maximizer Software, Microsoft Dynamics CRM, MSSolve, NGenera CIM, OpenMFG, Oracle CRM, Oracle E-Business Suite, Paretoplatform.com, Pegasystems, Pivotal, Pivotal CRM, Quosal, Quotewerks, Really Simple Systems, Salesforce.com, SalesLogix, SalesPage, SAP Business One, SAP CRM, Selltis, SugarCRM, TaskHub, TeleMagic, Tessitura (software), WebCRM, Workbooks.com This book explains in-depth the real drivers and workings of Customer Relationship Management (CRM) software. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer Relationship Management (CRM) software with the objectivity of experienced professionals.
Author: Kevin Roebuck
Publisher: Tebbo
ISBN: 9781743049808
Category : Customer relations
Languages : en
Pages : 0
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Book Description
The Knowledge Solution. Stop Searching, Stand Out and Pay Off. The #1 ALL ENCOMPASSING Guide to CRM. An Important Message for ANYONE who wants to learn about CRM Quickly and Easily... ""Here's Your Chance To Skip The Struggle and Master CRM, With the Least Amount of Effort, In 2 Days Or Less..."" Customer relationship management (CRM) is a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes-principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy. Get the edge, learn EVERYTHING you need to know about CRM, and ace any discussion, proposal and implementation with the ultimate book - guaranteed to give you the education that you need, faster than you ever dreamed possible! The information in this book can show you how to be an expert in the field of CRM. Are you looking to learn more about CRM? You're about to discover the most spectacular gold mine of CRM materials ever created, this book is a unique collection to help you become a master of CRM. This book is your ultimate resource for CRM. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about CRM right away. A quick look inside: Customer relationship management, Automated online assistant, Business intelligence, Business relationship management, Comparison of CRM systems, Consumer Relationship System, Customer experience, Customer experience transformation, Customer intelligence, Customer service, International Organization for Standardization, Data management, Data mining, Database marketing, ECRM, Employee experience management, Enterprise feedback management, Help desk, Mystery shopping, Partner Relationship Management (PRM), Predictive analytics, Professional Services Automation, Public relations, Sales force management system, Sales intelligence, Sales process engineering, Customer support, Supplier relationship management, The International Customer Service Institute, Vendor Relationship Management...and Much, Much More! This book explains in-depth the real drivers and workings of CRM. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of CRM with the objectivity of experienced professionals - Grab your copy now, while you still can.
Author: Kevin Roebuck
Publisher: Tebbo
ISBN: 9781743048016
Category : Computers
Languages : en
Pages : 0
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Book Description
Social CRM is use of social media services, techniques and technology to enable organisations to engage with their customers. As an emerging discipline, interpretations of Social CRM vary, but the most frequently quoted definition: Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It's the company's response to the customer's ownership of the conversation. Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly. However, this is too narrow an interpretation, as Social CRM also includes customer communities managed by the organisation themselves. This book is your ultimate resource for Social CRM. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Social CRM right away, covering: Social CRM, Attitudinal analytics, Brand community, Business Augmentation Services, Catriona Campbell, ClickTale, COPC Inc., Customer Data Integration, Customer dynamics, Customer experience, Customer experience analytics, Customer experience systems, Customer experience transformation, Customer Feedback Management services, Customer insight, Customer Integrated System, Customer intelligence, Customer interaction management, Customer intimacy, Customer involvement management, Customer lifecycle management, Customer reference program, Customer relationship management, Customer service, Customer service training, Customer Value Models, Demand chain, Enterprise relationship management, EOS CCA, Extended Relationship Management, Facing (retail), Foviance, Help desk, House call, Incentive program, Institute of Customer Service, Kampyle (software), Lead scoring, Music on hold, National Asset Recovery Services, Outsourcing relationship management, Product support, Quality Assurance in Public Transport, Relationship Management Application (RMA), Sales process engineering, Service guarantee, Service rate, Speech analytics, Customer support, SWIFTNet InterAct Realtime, SWIFTNet InterAct Store and Forward, Tealeaf, Technical support, The International Customer Service Institute, Touchpoint, Usability Sciences This book explains in-depth the real drivers and workings of Social CRM. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Social CRM with the objectivity of experienced professionals.
Author: Kevin Roebuck
Publisher: Tebbo
ISBN: 9781743047538
Category : Computers
Languages : en
Pages : 316
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Book Description
Salesforce.com (NYSE: CRM) is an enterprise cloud computing company headquartered in San Francisco that distributes business software on a subscription basis. Salesforce.com hosts the applications offsite. It is best known for its Customer Relationship Management (CRM) products and, through acquisition, has expanded into the ""social enterprise arena."" This book is your ultimate resource for Salesforce.com. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Salesforce.com right away, covering: Salesforce.com, 24SevenOffice, Amdocs, BEA Systems, BigMachines, Blackbaud, CDC Software, Centraview, CGram Software, Chordiant, CMiC, Comarch, Commence Corporation, Concursive, Consona Corporation, Convio, Customer1, EBSuite, Entellium, Epicor, Epiphany, Inc., FlexSystem, Foundation network, FrontRange Solutions, IKnowWare, IFS AB, Infor Global Solutions, Intelestream, IRIS Software, Jacada, Kayako, Lagan Technologies, LogiSense, Lynkos, Maximizer Software, Microsoft Dynamics, Mind CTI, NetSuite, Ntractive, Openda, Oracle Corporation, Paretoplatform.com, PayTracker, Pegasystems, PeopleSoft, Publishing Technology plc, Ramco Systems, Really Simple Systems, RightNow Technologies, Sage Group, SalesPage, SAP AG, Siebel Systems, Softline, Nsite Software (Platform as a Service), SplendidCRM, SSA Global Technologies, STN Ltd, SugarCRM, SunTec Business Solutions, SuperOffice, Syspro, Unica Corporation, Visma, WebCRM, Workbooks.com, XTuple, Zoho Office Suite, Business Augmentation Services, Customer relationship management, Lead scoring, Abacus (GDS), Access Commerce, Account aggregation, ACT!, Association Management System, CiviCRM, Clear Enterprise, Comparison of CRM systems, Comparison of marketing workflow automation software, Constant Contact, Dolibarr, Ebase, ECRM, EngageIP, Enterprise relationship management, EpesiBIM, Field Force Automation, FonGenie, FrontAccounting, Fuzzies, GoldMine, InContact, Microsoft Dynamics CRM, MSSolve, NGenera CIM, OpenMFG, Oracle CRM, Oracle E-Business Suite, Pivotal, Pivotal CRM, Quosal, Quotewerks, SalesLogix, SAP Business One, SAP CRM, Selltis, TaskHub, TeleMagic, Tessitura (software) This book explains in-depth the real drivers and workings of Salesforce.com. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Salesforce.com with the objectivity of experienced professionals.
Author: 50minutes,
Publisher: 50Minutes.com
ISBN: 2808000316
Category : Business & Economics
Languages : en
Pages : 36
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Book Description
Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition. In 50 minutes you will be able to: • Understand the wide range of tools and techniques used in customer relationship management • Tailor your communications to your customers’ needs and expectations • Evaluate the success of your CRM strategy based on a number of key performance indicators ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.
Author: Philip Bligh
Publisher: John Wiley & Sons
ISBN: 0471663832
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Author: Kevin Roebuck
Publisher:
ISBN: 9781743045565
Category : Customer relations
Languages : en
Pages : 0
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Book Description
Enterprise relationship management or ERM is a business method in relationship management beyond customer relationship management. Enterprise Relationship Management is basically a business strategy for value creation that is not based on cost containment, but rather on the leveraging of network-enabled processes and activities to transform the relationships between the organization and all its internal and external constituencies in order to maximize current and future opportunities. This book is your ultimate resource for Enterprise Relationship Management (ERM). Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Enterprise Relationship Management (ERM) right away, covering: Enterprise relationship management, Attitudinal analytics, Brand community, Business Augmentation Services, Catriona Campbell, ClickTale, COPC Inc., Customer Data Integration, Customer dynamics, Customer experience, Customer experience analytics, Customer experience systems, Customer experience transformation, Customer Feedback Management services, Customer insight, Customer Integrated System, Customer intelligence, Customer interaction management, Customer intimacy, Customer involvement management, Customer lifecycle management, Customer reference program, Customer relationship management, Customer service, Customer service training, Demand chain, Extended Relationship Management, Facing (retail), Foviance, Help desk, House call, Incentive program, Institute of Customer Service, Kampyle (Software), Lead scoring, Music on hold, National Asset Recovery Services, Outsourcing relationship management, Product support, Quality Assurance in Public Transport, Relationship Management Application (RMA), Sales process engineering, Saveology.com, Service guarantee, Service rate, Social CRM, Speech analytics, Customer support, SWIFTNet InterAct Realtime, SWIFTNet InterAct Store and Forward, Tealeaf, Technical support, The International Customer Service Institute, Touchpoint, Usability Sciences, 24SevenOffice, Abacus (GDS), Access Commerce, Account aggregation, ACT!, Association Management System, BigMachines, CGram Software, CiviCRM, Clear Enterprise, Comparison of CRM systems, Comparison of marketing workflow automation software, Constant Contact, Dolibarr, Ebase, ECRM, EngageIP, Entellium, EpesiBIM, Field Force Automation, FonGenie, Foundation network, FrontAccounting, Fuzzies, GoldMine, IKnowWare, InContact, Intelestream, Kayako, Lynkos, Maximizer Software, Microsoft Dynamics CRM, MSSolve, NGenera CIM, OpenMFG, Oracle CRM, Oracle E-Business Suite, Paretoplatform.com, Pegasystems, Pivotal, Pivotal CRM, Quosal, Quotewerks, Really Simple Systems, Salesforce.com, SalesLogix, SalesPage, SAP Business One, SAP CRM, Selltis, SugarCRM, TaskHub, TeleMagic, Tessitura (software), WebCRM, Workbooks.com This book explains in-depth the real drivers and workings of Enterprise Relationship Management (ERM). It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Enterprise Relationship Management (ERM) with the objectivity of experienced professionals.
Author: Kevin Roebuck
Publisher: Tebbo
ISBN: 9781743333358
Category : Computers
Languages : en
Pages : 118
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Book Description
The Knowledge Solution. Stop Searching, Stand Out and Pay Off. The #1 ALL ENCOMPASSING Guide to CI. An Important Message for ANYONE who wants to learn about CI Quickly and Easily... ""Here's Your Chance To Skip The Struggle and Master CI, With the Least Amount of Effort, In 2 Days Or Less..."" Customer intelligence (CI) is the process of gathering and analysing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making . Get the edge, learn EVERYTHING you need to know about CI, and ace any discussion, proposal and implementation with the ultimate book - guaranteed to give you the education that you need, faster than you ever dreamed possible! The information in this book can show you how to be an expert in the field of CI. Are you looking to learn more about CI? You're about to discover the most spectacular gold mine of CI materials ever created, this book is a unique collection to help you become a master of CI. This book is your ultimate resource for CI. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about CI right away. A quick look inside: Customer intelligence, Attitudinal analytics, Brand community, Business augmentation services, Catriona Campbell, ClickTale, COPC Inc., Customer data integration, Customer dynamics, Customer experience, Customer experience analytics, Customer experience systems, Customer experience transformation, Customer feedback management services, Customer insight, Customer integrated system, Customer interaction management, Customer intimacy, Customer involvement management, Customer lifecycle management, Customer reference program, Customer relationship management, Customer service, Customer service training, Customer Value Models, Demand chain, Enterprise relationship management, EOS CCA, Extended Relationship Management, Facing (retail), Foviance, Help desk, House call, Incentive program, Institute of Customer Service, Kampyle (software), Lead scoring, Music on hold, National Asset Recovery Services, Outsourcing relationship management, Product support, Relationship Management Application (RMA), Sales process engineering, Service guarantee, Service rate, Social CRM, Speech analytics, Customer support, SWIFTNet InterAct Realtime, SWIFTNet InterAct Store and Forward, Tealeaf, Technical support, The International Customer Service Institute, Touchpoint, Usability Sciences ...and Much, Much More! This book explains in-depth the real drivers and workings of CI. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of CI with the objectivity of experienced professionals - Grab your copy now, while you still can.
Author: Kevin Roebuck
Publisher: Tebbo
ISBN: 9781743045770
Category : Consumer satisfaction
Languages : en
Pages : 0
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Book Description
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. This book is your ultimate resource for Customer experience (CX). Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer experience (CX) right away, covering: Customer experience, Attitudinal analytics, Brand community, Business Augmentation Services, Catriona Campbell, ClickTale, COPC Inc., Customer Data Integration, Customer dynamics, Customer experience analytics, Customer experience systems, Customer experience transformation, Customer Feedback Management services, Customer insight, Customer Integrated System, Customer intelligence, Customer interaction management, Customer intimacy, Customer involvement management, Customer lifecycle management, Customer reference program, Customer relationship management, Customer service, Customer service training, Demand chain, Enterprise relationship management, Extended Relationship Management, Facing (retail), Foviance, Help desk, House call, Incentive program, Institute of Customer Service, Kampyle (Software), Lead scoring, Music on hold, National Asset Recovery Services, Outsourcing relationship management, Product support, Quality Assurance in Public Transport, Relationship Management Application (RMA), Sales process engineering, Service guarantee, Service rate, Social CRM, Speech analytics, Customer support, SWIFTNet InterAct Realtime, SWIFTNet InterAct Store and Forward, Tealeaf, Technical support, The International Customer Service Institute, Touchpoint, Usability Sciences, Advanced 365, Application service provider, Automated attendant, Business service provider, Employee experience management, The Experience Economy, Freightgate, Functional branding, Industrialization of services business model, Integrated customer management, Internet hosting service, IP Managed VAS, Managed Print Services, Managed services, Management as a Service, Night service, ORBIT Systems, Inc., Quality (business), Queueing theory, Reverse bounty, Service (economics), Service climate, Service delivery framework, Service design, Service dominant logic (marketing), Service economy, Service mark, Service provider, Service recovery paradox, Service Science and Engineering, Service Science, Management and Engineering, Service system, Services marketing, Shared services, Software as a service, Suggestion box, YSoft This book explains in-depth the real drivers and workings of Customer experience (CX). It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer experience (CX) with the objectivity of experienced professionals.
Author: V. Kumar
Publisher: Springer
ISBN: 3662553813
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
