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Author: Arthur Middleton Hughes
Publisher: Racom Communications
ISBN: 9781933199085
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as ""Creative Destruction"" are being borne out as companies rise and fall in wave after wave of innovation, while the limits of others, such as product bundling, are also demonstrated every day. The result has been a Wild West of marketing activity that only intensifies as the changes continue. Intense competition is forcing prices down and will certainly eventually lead to the destruction of several large household-word telecom companies. Who will survive? Industry expert Arthur Middleton Hughes explains what these Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. In highly readable, everyday language, Hughes provides a strategic marketing map for every player in the industry, showing how to apply sophisticated marketing tools to each industry sector and each technology.
Author: Arthur Middleton Hughes
Publisher: Racom Communications
ISBN: 9781933199085
Category : Business & Economics
Languages : en
Pages : 281
Get Book Here
Book Description
For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as ""Creative Destruction"" are being borne out as companies rise and fall in wave after wave of innovation, while the limits of others, such as product bundling, are also demonstrated every day. The result has been a Wild West of marketing activity that only intensifies as the changes continue. Intense competition is forcing prices down and will certainly eventually lead to the destruction of several large household-word telecom companies. Who will survive? Industry expert Arthur Middleton Hughes explains what these Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. In highly readable, everyday language, Hughes provides a strategic marketing map for every player in the industry, showing how to apply sophisticated marketing tools to each industry sector and each technology.
Author: Carl S. Gold
Publisher: Manning Publications
ISBN: 161729652X
Category : Computers
Languages : en
Pages : 502
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Book Description
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn
Author: Rob Mattison
Publisher: Lulu.com
ISBN: 1411652037
Category : Technology & Engineering
Languages : en
Pages : 392
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Book Description
Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.
Author: Rob Mattison
Publisher: Apdg Publishing
ISBN: 9781893970052
Category : Customer relations
Languages : en
Pages : 0
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Book Description
Telecom Churn Management, The Golden Opportunity explains how and why churn is managed today. It discusses the Tele-centric (Customer Centric Telecommunications) model for customer management. The book provides the key Analytics that can give your company the competitive advantage. The key first step is recombinant segmentation (identification). Using extended behavioral segmentation (categorization), carriers can produce a customer value function (valuation). Churn models and indexes can be used to determine the projected churn rates (Anticipation). Using key metrics and a WAR Gameboard, the profit levels for customers can be evaluated and maximized. Managers of successful telecom service providers need to understand why customers leaving and what makes telecom churn so special. Successful telecom managers have developed churn management strategies to help them making wise churn investment decisions that give them quick and effective churn response options. By understanding that customers have key telecom consumer shopping cycles and response models, churn management can be turned into an operational perspective. It is a well-known fact that telecommunication technology and services are continually changing. Industry veteran Rob Mattison shares his expertise typical interconnection arrangements for pubic and private telephone systems, data networks, inter-exchange systems, wireless, billing and customer care systems. If there were one book you could use to help understand and develop and telecom churn management programs, "Telecom Churn Management" is the best choice.
Author: Karen G. Strouse
Publisher: Artech House
ISBN: 9781580538558
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Anne-Sophie Hadaschik
Publisher:
ISBN:
Category :
Languages : en
Pages : 55
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Book Description
The increasing occurrence of customer churn that implies customers' discontinuation of their current relationship with a service provider, has forced many companies in competitive markets to redirect their strategic focus to consider customer acquisition and customer retention equally. In particular, in the telecommunication industry a high degree of saturation and competition contributed to ever increasing churn rates. However, resources of marketing managers to develop valid churn prediction and retention techniques are finite. The aim of this study is to identify customers which are likely to churn with a constrained and thus limited set of characteristics. Therefore, this study investigates the churn behavior of customers of a German telecommunication company. The study's finding underline the usefulness of logistic regression when building a churn prediction model. Furthermore, the research shows that a limited number of explanatory variables are sufficient to predict churn with proficient accuracy so that companies may carry out suitable actions to prevent customer churn. In detail, the study identifies a distinct correlation between customer churn behavior and attributes of customer contract history, as well as certain demographic variables. In order to focus on profitable customers when managing churn, a classification approach is computed to improve marketing spending. This thesis encourages companies to justify or expand measurements against churn by proposing an easier and more cost-effective means for customer churn prediction.
Author: COLLINS MARFO AGYEMAN
Publisher: Lulu.com
ISBN: 1304126439
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
This is about the Telecommunication Industry in the New Juaben Municipality of Ghana. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. Increased in the number of networks together with high expectation of consumers for quality services have brought about a very keen competition in the industry. There has been a lot of rivalry from the various competitors such as MTN, Vodafone, Tigo, Zain, and Kasapa. There is the continuous switching or defecting of customers from one network to the other if one's service is deemed as less quality. It is easier for Telecommunication providers to acquire customers but are they really satisfied with their offerings in order to be retained overtime?
Author: Ashish Khanna
Publisher: Springer Nature
ISBN: 9811503249
Category : Technology & Engineering
Languages : en
Pages : 599
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Book Description
This book gathers high-quality research papers presented at the Second International Conference on Innovative Computing and Communication (ICICC 2019), which was held at the VSB - Technical University of Ostrava, Czech Republic, on 21–22 March 2019. Highlighting innovative papers by scientists, scholars, students, and industry experts in the fields of computing and communication, the book promotes the transformation of fundamental research into institutional and industrialized research, and the translation of applied research into real-world applications.
Author: Lee, In
Publisher: IGI Global
ISBN: 1605661953
Category : Technology & Engineering
Languages : en
Pages : 1211
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Book Description
"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.
Author: Rabia Sarfraz
Publisher:
ISBN:
Category :
Languages : en
Pages : 5
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Book Description
Customer retention is a serious concern for the organizations around the world. They want to retain employees so their profits can elevate but for the fulfillment of this desire, satisfaction and loyalty levels of employees need to be taken care of while making them work for the organization. The customer can't be convinced not to churn if they are not satisfied with the services being offered to them and this level of satisfactory service can only be provided through the pool of satisfied employees who have loyalty running in their veins, for the organization they are working for. Employees transmit their satisfaction and loyalty into the customers they serve, resulting in a reduction in their churn behavior. Loyalty can't be bought, it has to be won, and service provider can win their customers' loyalty through winning their employee's loyalty first and making them feel like they are at the right place which will increase the satisfaction level of both staff and customers alike. This study signifies the influence a satisfied and loyal employee can have on organization's efforts to reduce subscribers from churning away.
