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Author: Oceano Difusion Editorial, S. A.
Publisher:
ISBN: 9788449402296
Category : Beatury culture
Languages : es
Pages : 220
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Book Description
Author: Oceano Difusion Editorial, S. A.
Publisher:
ISBN: 9788449402296
Category : Beatury culture
Languages : es
Pages : 220
Get Book Here
Book Description
Author:
Publisher:
ISBN: 9788449402272
Category : Beatury culture
Languages : es
Pages :
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Book Description
Author:
Publisher:
ISBN: 9788449402289
Category : Beatury culture
Languages : es
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 2286
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Book Description
Author: David A. Aaker
Publisher:
ISBN: 9781849830409
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author: J. C. Lacek
Publisher:
ISBN: 9780578255446
Category :
Languages : en
Pages :
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Book Description
A lighthearted sci-fi comedy romp based on and inspired by the international EDM artist, The Polish Ambassador.
Author: Tristan Manco
Publisher: National Geographic Books
ISBN: 0500283427
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
The medieval world was a distinctive one, rich in change and diversity. This book brings together these disparate worlds to show one medieval world, stretching from Connacht to Constantinople and from Tynemouth to Timbuktu. This set of reconstructions presents the reader with the future of the medieval past, offering appraisals of the evidence and modern historical writing. Articles are thematically linked in four sections, exploring identities in the medieval world; beliefs, social values and symbolic order; power and power-structures; and elites, organisations and groups. This set of views from multiple perspectives conveys the liveliness of current approaches to studies in the field.
Author:
Publisher: Editions l'Escalier
ISBN: 2355830118
Category :
Languages : fr
Pages : 106
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Book Description
Author: Ornella Volta
Publisher:
ISBN: 9782850255656
Category : Composers
Languages : en
Pages : 0
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Book Description
Pocket Archives
Author: Pietro Sanguineti
Publisher:
ISBN: 9783775725576
Category : Art (Installations)
Languages : en
Pages : 0
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Book Description
Pietro Sanguineti's language-oriented work evokes the bold aesthetic of advertising but also incorporates a variety of historical and contemporary artistic references, from Ren Magritte to Ken Lum. Using words as visual motifs, Sanguineti explores the interplay between these almost polar approaches. This monograph surveys Sanguineti's work in installation, video and sculpture in addition to his trademark verbal images.
