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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Yiliu Paul Tu
Publisher: Springer Nature
ISBN: 3031603249
Category :
Languages : en
Pages : 480
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Book Description
Author: Faisal Saeed
Publisher: Springer
ISBN: 3319990071
Category : Technology & Engineering
Languages : en
Pages : 1133
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Book Description
This book presents the proceedings of the 3rd International Conference of Reliable Information and Communication Technology 2018 (IRICT 2018), which was held in Kuala Lumpur, Malaysia, on July 23–24, 2018. The main theme of the conference was “Data Science, AI and IoT Trends for the Fourth Industrial Revolution.” A total of 158 papers were submitted to the conference, of which 103 were accepted and considered for publication in this book. Several hot research topics are covered, including Advances in Data Science and Big Data Analytics, Artificial Intelligence and Soft Computing, Business Intelligence, Internet of Things (IoT) Technologies and Applications, Intelligent Communication Systems, Advances in Computer Vision, Health Informatics, Reliable Cloud Computing Environments, Recent Trends in Knowledge Management, Security Issues in the Cyber World, and Advances in Information Systems Research, Theories and Methods.
Author: Fiona Fui-Hoon Nah
Publisher: Springer
ISBN: 3319208950
Category : Computers
Languages : en
Pages : 796
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Book Description
This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.
Author: Valerie K. Jones
Publisher: Bloomsbury Publishing USA
ISBN: 1440833435
Category : Business & Economics
Languages : en
Pages : 845
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Book Description
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Gong Sun
Publisher: Frontiers Media SA
ISBN: 2832507433
Category : Science
Languages : en
Pages : 438
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Book Description
Author: Gianluca Baldassarre
Publisher: Frontiers E-books
ISBN: 2889193721
Category : Autonomous robots
Languages : en
Pages : 351
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Book Description
The aim of this Research Topic for Frontiers in Psychology under the section of Cognitive Science and Frontiers in Neurorobotics is to present state-of-the-art research, whether theoretical, empirical, or computational investigations, on open-ended development driven by intrinsic motivations. The topic will address questions such as: How do motivations drive learning? How are complex skills built up from a foundation of simpler competencies? What are the neural and computational bases for intrinsically motivated learning? What is the contribution of intrinsic motivations to wider cognition? Autonomous development and lifelong open-ended learning are hallmarks of intelligence. Higher mammals, and especially humans, engage in activities that do not appear to directly serve the goals of survival, reproduction, or material advantage. Rather, a large part of their activity is intrinsically motivated - behavior driven by curiosity, play, interest in novel stimuli and surprising events, autonomous goal-setting, and the pleasure of acquiring new competencies. This allows the cumulative acquisition of knowledge and skills that can later be used to accomplish fitness-enhancing goals. Intrinsic motivations continue during adulthood, and in humans artistic creativity, scientific discovery, and subjective well-being owe much to them. The study of intrinsically motivated behavior has a long history in psychological and ethological research, which is now being reinvigorated by perspectives from neuroscience, artificial intelligence and computer science. For example, recent neuroscientific research is discovering how neuromodulators like dopamine and noradrenaline relate not only to extrinsic rewards but also to novel and surprising events, how brain areas such as the superior colliculus and the hippocampus are involved in the perception and processing of events, novel stimuli, and novel associations of stimuli, and how violations of predictions and expectations influence learning and motivation. Computational approaches are characterizing the space of possible reinforcement learning algorithms and their augmentation by intrinsic reinforcements of different kinds. Research in robotics and machine learning is yielding systems with increasing autonomy and capacity for self-improvement: artificial systems with motivations that are similar to those of real organisms and support prolonged autonomous learning. Computational research on intrinsic motivation is being complemented by, and closely interacting with, research that aims to build hierarchical architectures capable of acquiring, storing, and exploiting the knowledge and skills acquired through intrinsically motivated learning. Now is an important moment in the study of intrinsically motivated open-ended development, requiring contributions and integration across a large number of fields within the cognitive sciences. This Research Topic aims to contribute to this effort by welcoming papers carried out with ethological, psychological, neuroscientific and computational approaches, as well as research that cuts across disciplines and approaches.
Author: Vijayan Sugumaran
Publisher: Springer
ISBN: 3319454080
Category : Computers
Languages : en
Pages : 253
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Book Description
This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was “Leveraging Service Computing and Big Data Analytics for E-Commerce”, and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all over the world to explore the latest challenges of next-generation e-Business systems and the potential of service computing and big data analytics. The 11 full and 17 short papers, which were selected from 45 submissions to the workshop, addressed a broad coverage of technical, managerial, economic, and strategic issues related to e-business, with emphasis on service computing and big data analytics. They employed various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science.
Author: Jon Elhai
Publisher: Frontiers Media SA
ISBN: 2889718689
Category : Science
Languages : en
Pages : 138
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Book Description
