Current problems of advertisement and image in economy and tourism = Aktualne problemy reklamy i image w ekonomii i turystyce PDF Download
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Author: Redaktor Kwaśnik Zbigniew
Publisher: RSW
ISBN: 1300369116
Category :
Languages : en
Pages : 262
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Book Description
Author: Redaktor Kwaśnik Zbigniew
Publisher: RSW
ISBN: 1300369116
Category :
Languages : en
Pages : 262
Get Book Here
Book Description
Author: Brian H. Spitzberg
Publisher: Springer Science & Business Media
ISBN: 1461235723
Category : Psychology
Languages : en
Pages : 365
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Book Description
Handbook of Interpersonal Competence Research offers a vital desk reference to anyone doing research on social skills and interaction. Interpersonal competence, defined broadly, refers to the quality or skillfulness of social interaction. The reference manual provides a complete and comprehensive bibliography on this subject, with over 1,600 entries, in addition to a review of over 80 measures directly related to the study of competence. The Handbook covers more measures, more constellation measures, and provides a far more detailed bibliography than any source available to date. No other work on this subject approaches the level of breadth and depth of both published and unpublished background sources. Handbook of Interpersonal Competence Research will be valuable to clinicians, consulting psychologists, organizational consultants, researchers, and students interested in the assessment of social skills.
Author: Brian H. Spitzberg
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
Competent communication in everyday life; Approaches to the conceptualization of competence; Competence in communicatting: a criting of issues; Model of relational competence; Implications and future directions.
Author: Evan Frendo
Publisher: Pearson Longman
ISBN: 9780582779969
Category : Foreign Language Study
Languages : en
Pages : 162
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Book Description
Written by experienced teachers and teacher trainers, this series offers practical teaching ideas within a clear, theoretical framework. Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce theories and practical ideas presented.
Author: N. Hativa
Publisher: Springer Science & Business Media
ISBN: 9401005931
Category : Education
Languages : en
Pages : 535
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Book Description
This volume addresses the important problem of understanding good university teaching, and focuses on the thinking, beliefs, and knowledge, which accompany teachers' actions. It is the first book to address this area and it promises to become a landmark volume in the field - helping us to understand a complex area of human activity and improve both teaching and learning. It is for education researchers, staff/faculty developers and educational developers.
Author: David Allred Whetten
Publisher:
ISBN: 9780004990415
Category : Employee motivation
Languages : en
Pages : 92
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Book Description
Author: Ken Hyland
Publisher: Routledge
ISBN: 0429959834
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
Specialised English: New Directions in ESP and EAP Research and Practice provides an authoritative and cutting-edge account of the latest avenues of research and practice in the dynamic field of Specialised English. Ken Hyland and Lillian Wong present 17 specially commissioned chapters by some of the world’s leading experts to offer discussions of key topics in research, theory and pedagogy from a variety of international perspectives. Divided into three sections, which focus on conceptual issues, text and classroom practice, this book: Offers a clear and accessible introduction to current issues in EAP and ESP, including academic interaction, academic lingua franca, second language publishing, workplace talk, practitioner identity, data-driven learning and critical thinking Includes studies of a range of genres such as research articles and student reports, student spontaneous speech, personal statements, builders’ diaries and university tutorials Presents links between theory and practice with a sampling of different research methodologies, practical applications and theoretical approaches Specialised English is essential reading for upper-level undergraduate and postgraduate students and researchers in EAP/ESP and applied linguistics, as well as pre- and in-service teachers and teacher educators.
Author: Sebastian Nokes
Publisher: Pearson Education India
ISBN: 9788131714577
Category : Project management
Languages : en
Pages : 380
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Book Description
Author: Vickie Rutledge Shields
Publisher: University of Pennsylvania Press
ISBN: 0812217918
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture.
Author: Algis Mickunas
Publisher:
ISBN: 9781536142532
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the unconscious plays a role. The other side is cognitive, where the image may be received, but less affectively. Today, neuroscience is being deployed to validated current findings in order to prove advertising legitimization. The biggest companies are involved in the business of using technological reading of biomedicine to validate claims. However, the theoretical apparatuses remain the same as before. This book demonstrates a short critique of the theories and technology trending within the industry and demonstrates how the industry should be looking at the phenomenological foundations of memory as a body kinesthetic engagement before the image.
