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Author: Grant David McCracken
Publisher: Harvard Business Press
ISBN: 1422143295
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
McCracken (Chief Culture Officer: How To Create a Living, Breathing Corporation) defines a "culturematic" as "a little machine for making culture" and a "what if" tool. They are small, cheap, open-ended, broadly focused experiments designed to uncover "ideas we can't possibly guess we need" and to generate a range of options. These experiments allow companies, marketers, innovators, and individuals to adapt to constant change and examine options with little risk or expense. Many will fail, but some will scale up. McCracken describes several successful culturematics, discusses the theory behind them, and includes instructions on how to tailor these experiments to specific industries, as well as how to use them personally for improvement or self-discovery and what they can mean to corporations. He makes clear the differences between culturematics and stunts or pranks and maintains a website (culturematic.com) in support of ongoing conversation on the subject. Verdict Engagingly written and accessible to both business and lay people, the book will have broad appeal to entrepreneurs, marketers, inventors, artists, and people looking for a creativity boost in their professional or personal lives.-Rachel Owens, Daytona State Coll. Lib., FL(c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Author: Grant David McCracken
Publisher: Harvard Business Press
ISBN: 1422143295
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
McCracken (Chief Culture Officer: How To Create a Living, Breathing Corporation) defines a "culturematic" as "a little machine for making culture" and a "what if" tool. They are small, cheap, open-ended, broadly focused experiments designed to uncover "ideas we can't possibly guess we need" and to generate a range of options. These experiments allow companies, marketers, innovators, and individuals to adapt to constant change and examine options with little risk or expense. Many will fail, but some will scale up. McCracken describes several successful culturematics, discusses the theory behind them, and includes instructions on how to tailor these experiments to specific industries, as well as how to use them personally for improvement or self-discovery and what they can mean to corporations. He makes clear the differences between culturematics and stunts or pranks and maintains a website (culturematic.com) in support of ongoing conversation on the subject. Verdict Engagingly written and accessible to both business and lay people, the book will have broad appeal to entrepreneurs, marketers, inventors, artists, and people looking for a creativity boost in their professional or personal lives.-Rachel Owens, Daytona State Coll. Lib., FL(c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Author: Grant McCracken
Publisher:
ISBN: 0465022049
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.
Author: Hrisztalina Hrisztova-Gotthardt
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110456125
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
This handbook introduces key elements of the philological research area called paremiology (the study of proverbs). It presents the main subject area as well as the current status of paremiological research. The basic notions, among others, include defining proverbs, main proverb features, origin, collecting and categorization of proverbs. Each chapter is written by a leading scholar-specialist in their area of proverbial research. Since the book represents a measured balance between the popular and scientific approach, it is recommended to a wide readership including experienced and budding scholars, students of linguistics, as well as other professionals interested in the study of proverbs.
Author: Grant David McCracken
Publisher: Indiana University Press
ISBN: 9780253206282
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Author: Marshall McLuhan
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 582
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Book Description
"'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Jacket.
Author: Grant David McCracken
Publisher: Indiana University Press
ISBN: 0253219574
Category : Psychology
Languages : en
Pages : 930
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Book Description
The reinvention of identity in today's world.
Author: Scott A. Lukas
Publisher: Lulu.com
ISBN: 1365318141
Category : Architecture
Languages : en
Pages : 366
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Book Description
"Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.
Author: Susan Fournier
Publisher: Routledge
ISBN: 1136470972
Category : Business & Economics
Languages : en
Pages : 501
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Book Description
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Author: Grant McCracken
Publisher: Simon and Schuster
ISBN: 1982154667
Category : History
Languages : en
Pages : 208
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Book Description
Cultural anthropologist and thought leader Grant McCracken proposes a radical solution for our time of unprecedented scandal: a return to honor. What used to be shocking has somehow become the new normal. Sexual predators stalk interns at work. Parents try to buy a place for their kids in college. Leaders compromise morals for political advantage. It happens so frequently that we can no longer dismiss these cases as a few bad apples. Something in the system is rotten. How can someone get ahead and be successful in our modern culture without compromising their morality? What makes a good man or woman in this era of scandal? Respected cultural anthropologist Grant McCracken has the answer: a return to the ancient idea of honor. By looking at examples of honor and dishonor in popular culture and at institutions as diverse as Harvard, PBS, and Wells Fargo, he lays out not just how we got to where we are, but practical guidelines for how leaders and individuals can restore moral order to their organizations and personal lives. Grant takes on topics like masculinity and gender roles, as well as classism and elitist attitudes. Celebrities and corporate leaders get knocked down to size while exploring just why their lack of honor can be harmful or dangerous. New Honor Code is a sharp and insightful guide to what honor truly is, and how to incorporate it into your life.
Author: W. David Marx
Publisher: Basic Books
ISBN: 0465073875
Category : Design
Languages : en
Pages : 299
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Book Description
The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.
