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Author: Josh Sims
Publisher: Laurence King
ISBN:
Category : Design
Languages : en
Pages : 212
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Book Description
Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo. Addict • Adidas • A Bathing Ape • Ben Davis • Billionaire Boys Club • Burton • Carhartt • Converse • Dickies • Evisu • Fred Perry • Fuct • Goodenough • Lacoste • Maharishi • Mambo • Mecca • Mooks • Neighborhood • Nike • Obey • One True Saxon • Puma • Red Wing • Spiewak • Stussy • The Hundreds • Timberland • Triple 5 Soul • Vans • X-Large • Zoo York
Author: Josh Sims
Publisher: Laurence King
ISBN:
Category : Design
Languages : en
Pages : 212
Get Book Here
Book Description
Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo. Addict • Adidas • A Bathing Ape • Ben Davis • Billionaire Boys Club • Burton • Carhartt • Converse • Dickies • Evisu • Fred Perry • Fuct • Goodenough • Lacoste • Maharishi • Mambo • Mecca • Mooks • Neighborhood • Nike • Obey • One True Saxon • Puma • Red Wing • Spiewak • Stussy • The Hundreds • Timberland • Triple 5 Soul • Vans • X-Large • Zoo York
Author: Stephanie Watson
Publisher: Lerner Publications
ISBN: 1467714712
Category : Juvenile Nonfiction
Languages : en
Pages : 52
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Book Description
Is your style? ? low-key and flexible? ? a creative spin on everyday clothing? ? all about being comfortable, even at its most eye-catching? Then you're ready to rock the streetwear look! Long before streetwear became popular with stars like Gwen Stefani and Jay-Z, it was sported by ordinary kids with a keen sense of style. Cool yet casual, this trend is all about putting a flashy twist on the most basic items in your closet. Find out about the clothes, accessories, and hairstyles that define streetwear?and discover how you can use them to create your own unique look!
Author: Bobby Hundreds
Publisher: MCD
ISBN: 0374718350
Category : Biography & Autobiography
Languages : en
Pages : 218
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Book Description
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
Author: Craig D. Washington
Publisher: Top Notch NME
ISBN:
Category : Design
Languages : en
Pages : 103
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Book Description
Mastering Streetwear Expansion is a deep dive into the next phase of streetwear entrepreneurship, offering a strategic roadmap for brands looking to grow beyond their initial success and establish a long-lasting impact in the industry. Written by Craig D. Washington, a trailblazing designer and entrepreneur, this book is more than just a guide—it’s a blueprint for those aiming to take their streetwear brand from niche to global. The book addresses the challenges of scaling a streetwear label in a highly competitive market, providing actionable insights on everything from product diversification and brand storytelling to digital innovation and global expansion. Each chapter equips readers with advanced strategies, real-world case studies, and industry best practices, ensuring that every aspect of growth—whether in production, marketing, or community building—is meticulously covered. But Mastering Streetwear Expansion goes beyond business tactics. It explores the cultural relevance of streetwear, showing how it intersects with music, art, and lifestyle to create a movement that’s both powerful and profitable. Washington’s unique perspective offers readers a holistic approach to navigating the evolving landscape of streetwear, staying ahead of trends, and creating a brand legacy that resonates with diverse communities worldwide. For those ready to elevate their brand to new heights, this book is a must-read. It empowers designers, entrepreneurs, and creative visionaries to turn their streetwear labels into influential, boundary-pushing brands that set the pace for the future of fashion.
Author: Vanessa Gerrie
Publisher: Rutgers University Press
ISBN: 1978834381
Category : Design
Languages : en
Pages : 175
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Book Description
Twenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries that define fashion in the Western cultural context. Borderless Fashion Practice: Contemporary Fashion in the Metamodern Age principally engages the work of four fashion designers -- Virgil Abloh, Aitor Throup, Iris Van Herpen, and Eckhaus Latta -- whose work intersects with other creative disciplines such as art, technology, science, architecture, and graphic design. They do their work in what Vanessa Gerrie calls the metamodern age -- the time and place where the polarization between the modern and the postmodern collapses. Used as a framework to understand the current Western cultural zeitgeist, Gerrie's exploration of the work of contemporary practitioners and theorists finds blurred borders and seeks to blur them further, to the point of erasure.
Author: Brent Luvaas
Publisher: A&C Black
ISBN: 0857852949
Category : Social Science
Languages : en
Pages : 203
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Book Description
Armed with cheap digital technologies and a fiercely independent spirit, millions of young people from around the world have taken cultural production into their own hands, crafting their own clothing lines, launching their own record labels, and forging a vast, collaborative network of impassioned amateurs more interested in making than consuming. DIY Style tells the story of this international do-it-yourself (DIY) movement through a major case study of one of its biggest, but least known contingents: the "indie" music and fashion scene of the predominantly Muslim Southeast Asian island nation of Indonesia. Through rich ethnographic detail, in-depth historical analysis, and cutting-edge social theory, the book chronicles the rise of DIY culture in Indonesia, and also explores the phenomenon in Europe and the United States, painting an evocative portrait of vibrant communities who are not only making and distributing popular culture on their own terms, but working to tear down the barriers between production and consumption, third and first world, global and local. What emerges from the book is a cautiously optimistic view of the future of global capitalism - a creative, collectivist alternative built from the ground up. This exciting and original study is essential reading for students and scholars of anthropology, fashion, media studies, cultural studies and sociology.
Author: Natasha Degen
Publisher: Reaktion Books
ISBN: 1789146704
Category : Art
Languages : en
Pages : 288
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Book Description
Looking at Andy Warhol’s legacy as maker and muse, this book offers a critical examination of the coalescence of commerce and style. Merchants of Style explores the accelerating convergence of art and fashion, looking at the interplay of artists and designers, and the role of institutions—both public and commercial—that have brought about this marriage of aesthetic industries. The book argues that one figure more than any other anticipated this moment: Andy Warhol. Beginning with an overview of art and fashion’s deeply entwined histories, and then picking up where Warhol left off, Merchants of Style tells the story of art’s emboldened forays into commerce and fashion’s growing embrace of art. As the two industries draw closer together than ever before, this book addresses urgent questions about what this union means and what the future holds.
Author: Maria Gravari-Barbas
Publisher: Emerald Group Publishing
ISBN: 1802629750
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
Author: Gwyneth Moore
Publisher: Bloomsbury Publishing
ISBN: 135009028X
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Author: Tish Weinstock
Publisher: Radar
ISBN: 1804192376
Category : Self-Help
Languages : en
Pages : 179
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Book Description
'A celebration of darkness' Anjelica Huston 'There's a bit of goth in us all' Kate Moss Amidst the waking nightmares of our present day, the solace of goth looms to soothe our morbid anxieties. Permeating pop culture at every juncture - fashion, art, music, film, beauty - what was once shrouded in mystery has now slipped into the mainstream. Attempting to make sense of all the madness, this grimoire serves as a manual for the modern goth, as they navigate the pentagram of life. Held within its pages are an inventory of undead icons throughout the ages, from Wednesday Addams to Siouxsie Sioux, as well as style and beauty advice for each stage of a goth's life. Plus, notes on what films to watch, music to wallow to and books to take with you to the grave. To illuminate the darkness further, we hear from notable goths and goth-coded individuals such as Anjelica Huston, Christina Ricci, Michèle Lamy, Amelia Gray and more on what this eldritch culture means to them. Welcome to the season of the witch.
