Author: Tillie Cole
Publisher: Tillie Cole
ISBN: 9781986098151
Category : Cult members
Languages : en
Pages : 448
Book Description
ONLY BOUNDLESS LOVE CAN SILENCE THE WHISPERS OF THE PAST . . . A broken woman.A damaged man.A free spirit intent on saving them both. Elysia 'Sia' Willis lives a solitary life. The only person in it is her big brother, Ky, vice-president of the infamous Hades Hangmen.. She loves him, but she has absolutely no love for the outlaw MC he belongs to. Raised in secret by her mother, Sia grew up separated from her brother and distant father. No one knew she even existed. After the tragic murder of her mother, Sia spiraled into a rebellion against the rules of the Hangmen. A rebellion with dire consequences that now, years later, she still can't escape. As she lives once again in secret, happy on her own at her secluded ranch, a devil from her past comes calling. A devil who wants to possess her once again and take her from the simple life she never wants to lose. And he will stop at nothing to collect what he believes is his: her.Valan 'Hush' Durand and Aubin 'Cowboy' Breaux have finally found a home in the mother chapter of the Hangmen. The notoriously private Cajun twosome have, for now, put aside what chased them from their beloved Louisiana. But as threats toward the club build, Hush and Cowboy are given a task-protect Elysia Willis at all costs. Cowboy welcomes the job of watching over the blond-haired, blue-eyed beauty. Hush fights against it. Scarred by events from his past and a secret that plagues his everyday life, Hush refuses to let anyone else get close. Only Cowboy knows the real him. Until a certain sister of the club's VP begins to slowly knock down his defenses, shattering the heavily built walls that guard his damaged soul . . . with his best friend leading the charge. As lost and open hearts begin to meld, taking each other from indescribable pain to the never-before felt relief of peace, the newly-mended threesome must first endure one more rocky path. Only then will they finally shake free of the shackles of their pasts. Only then will they shed the bonds that have for too long held their happiness captive. And there is only one way to survive that path . . . together.Contemporary dark romance. Contains scenes of violence and sexual situations. Recommended for ages 18 and over.
Crux Untamed
Author: Tillie Cole
Publisher: Tillie Cole
ISBN: 9781986098151
Category : Cult members
Languages : en
Pages : 448
Book Description
ONLY BOUNDLESS LOVE CAN SILENCE THE WHISPERS OF THE PAST . . . A broken woman.A damaged man.A free spirit intent on saving them both. Elysia 'Sia' Willis lives a solitary life. The only person in it is her big brother, Ky, vice-president of the infamous Hades Hangmen.. She loves him, but she has absolutely no love for the outlaw MC he belongs to. Raised in secret by her mother, Sia grew up separated from her brother and distant father. No one knew she even existed. After the tragic murder of her mother, Sia spiraled into a rebellion against the rules of the Hangmen. A rebellion with dire consequences that now, years later, she still can't escape. As she lives once again in secret, happy on her own at her secluded ranch, a devil from her past comes calling. A devil who wants to possess her once again and take her from the simple life she never wants to lose. And he will stop at nothing to collect what he believes is his: her.Valan 'Hush' Durand and Aubin 'Cowboy' Breaux have finally found a home in the mother chapter of the Hangmen. The notoriously private Cajun twosome have, for now, put aside what chased them from their beloved Louisiana. But as threats toward the club build, Hush and Cowboy are given a task-protect Elysia Willis at all costs. Cowboy welcomes the job of watching over the blond-haired, blue-eyed beauty. Hush fights against it. Scarred by events from his past and a secret that plagues his everyday life, Hush refuses to let anyone else get close. Only Cowboy knows the real him. Until a certain sister of the club's VP begins to slowly knock down his defenses, shattering the heavily built walls that guard his damaged soul . . . with his best friend leading the charge. As lost and open hearts begin to meld, taking each other from indescribable pain to the never-before felt relief of peace, the newly-mended threesome must first endure one more rocky path. Only then will they finally shake free of the shackles of their pasts. Only then will they shed the bonds that have for too long held their happiness captive. And there is only one way to survive that path . . . together.Contemporary dark romance. Contains scenes of violence and sexual situations. Recommended for ages 18 and over.
Publisher: Tillie Cole
ISBN: 9781986098151
Category : Cult members
Languages : en
Pages : 448
Book Description
ONLY BOUNDLESS LOVE CAN SILENCE THE WHISPERS OF THE PAST . . . A broken woman.A damaged man.A free spirit intent on saving them both. Elysia 'Sia' Willis lives a solitary life. The only person in it is her big brother, Ky, vice-president of the infamous Hades Hangmen.. She loves him, but she has absolutely no love for the outlaw MC he belongs to. Raised in secret by her mother, Sia grew up separated from her brother and distant father. No one knew she even existed. After the tragic murder of her mother, Sia spiraled into a rebellion against the rules of the Hangmen. A rebellion with dire consequences that now, years later, she still can't escape. As she lives once again in secret, happy on her own at her secluded ranch, a devil from her past comes calling. A devil who wants to possess her once again and take her from the simple life she never wants to lose. And he will stop at nothing to collect what he believes is his: her.Valan 'Hush' Durand and Aubin 'Cowboy' Breaux have finally found a home in the mother chapter of the Hangmen. The notoriously private Cajun twosome have, for now, put aside what chased them from their beloved Louisiana. But as threats toward the club build, Hush and Cowboy are given a task-protect Elysia Willis at all costs. Cowboy welcomes the job of watching over the blond-haired, blue-eyed beauty. Hush fights against it. Scarred by events from his past and a secret that plagues his everyday life, Hush refuses to let anyone else get close. Only Cowboy knows the real him. Until a certain sister of the club's VP begins to slowly knock down his defenses, shattering the heavily built walls that guard his damaged soul . . . with his best friend leading the charge. As lost and open hearts begin to meld, taking each other from indescribable pain to the never-before felt relief of peace, the newly-mended threesome must first endure one more rocky path. Only then will they finally shake free of the shackles of their pasts. Only then will they shed the bonds that have for too long held their happiness captive. And there is only one way to survive that path . . . together.Contemporary dark romance. Contains scenes of violence and sexual situations. Recommended for ages 18 and over.
An Untamed State
Author: Roxane Gay
Publisher: Open Road + Grove/Atlantic
ISBN: 080219267X
Category : Fiction
Languages : en
Pages : 332
Book Description
A Haitian American woman survives a brutal kidnapping in this “commanding debut novel” from the New York Times–bestselling author of Bad Feminist (The New Yorker). Author and essayist Roxane Gay is celebrated for her incisive commentary on identity and culture, as well as for her bestselling nonfiction and short story collections. Now, with An Untamed State, she delivers a “breathtaking debut novel” (The Guardian, UK) of wealth in the face of crushing poverty, and the lawless anger produced by corrupt governments. Mireille Duval Jameson is living a fairy tale. The strong-willed youngest daughter of one of Haiti’s richest sons, she lives in the United States with her adoring husband and infant son, returning every summer to stay on her father’s Port-au-Prince estate. But the fairy tale ends when Mireille is kidnapped in broad daylight by a gang of heavily armed men, just outside the estate walls. Held captive by a man who calls himself The Commander, Mireille waits for her father to pay her ransom. As her father’s standoff with the kidnappers stretches out into days, Mireille must endure the torments of a man who despises everything she represents. An Untamed State is a “breathless, artful, disturbing and original” story of a willful woman attempting to find her way back to the person she once was, and of how redemption is found in the most unexpected of places (Meg Wolitzer, author of The Interestings).
Publisher: Open Road + Grove/Atlantic
ISBN: 080219267X
Category : Fiction
Languages : en
Pages : 332
Book Description
A Haitian American woman survives a brutal kidnapping in this “commanding debut novel” from the New York Times–bestselling author of Bad Feminist (The New Yorker). Author and essayist Roxane Gay is celebrated for her incisive commentary on identity and culture, as well as for her bestselling nonfiction and short story collections. Now, with An Untamed State, she delivers a “breathtaking debut novel” (The Guardian, UK) of wealth in the face of crushing poverty, and the lawless anger produced by corrupt governments. Mireille Duval Jameson is living a fairy tale. The strong-willed youngest daughter of one of Haiti’s richest sons, she lives in the United States with her adoring husband and infant son, returning every summer to stay on her father’s Port-au-Prince estate. But the fairy tale ends when Mireille is kidnapped in broad daylight by a gang of heavily armed men, just outside the estate walls. Held captive by a man who calls himself The Commander, Mireille waits for her father to pay her ransom. As her father’s standoff with the kidnappers stretches out into days, Mireille must endure the torments of a man who despises everything she represents. An Untamed State is a “breathless, artful, disturbing and original” story of a willful woman attempting to find her way back to the person she once was, and of how redemption is found in the most unexpected of places (Meg Wolitzer, author of The Interestings).
Ravage
Author: Tillie Cole
Publisher: St. Martin's Griffin
ISBN: 1250086302
Category : Fiction
Languages : en
Pages : 334
Book Description
Is finding one's true love worth committing the greatest sacrifice of all? Taken as a teen, prisoner 194 was stripped of his name and freewill, meticulously honed to be a ruthless machine. Even as he tries to fight his captors hold on him he knows that obedience is the only way to save his sister, who is the one person that keeps him from turning into a monster. As a young girl Zoya Kostava barely escaped the brutal attack that killed her entire family. Now twenty five she lives in secrecy. That is until she hears her brother also survived and is living with their greatest enemy. Zoya risks her safety and anonymity to find the brother she thought dead and is captured by a beautiful, brutal man. A man who both captivates and scares her, in him she sees a soul as lost as her own. They both have so much to lose will they be able to save each other...and survive.
Publisher: St. Martin's Griffin
ISBN: 1250086302
Category : Fiction
Languages : en
Pages : 334
Book Description
Is finding one's true love worth committing the greatest sacrifice of all? Taken as a teen, prisoner 194 was stripped of his name and freewill, meticulously honed to be a ruthless machine. Even as he tries to fight his captors hold on him he knows that obedience is the only way to save his sister, who is the one person that keeps him from turning into a monster. As a young girl Zoya Kostava barely escaped the brutal attack that killed her entire family. Now twenty five she lives in secrecy. That is until she hears her brother also survived and is living with their greatest enemy. Zoya risks her safety and anonymity to find the brother she thought dead and is captured by a beautiful, brutal man. A man who both captivates and scares her, in him she sees a soul as lost as her own. They both have so much to lose will they be able to save each other...and survive.
Aijin - Dragur Stulka (My Ghost wife and lover...Ana)
Author: Ryan LeBlanc
Publisher: Lulu.com
ISBN: 1312258535
Category : Poetry
Languages : en
Pages : 399
Book Description
A love story of a boy and a beautiful ghost girl. Modern poems of the darker side of life and living. "Even though we seem lost. Our ghosts are gathering, our ghosts are gathering to take us hand in hand birds of white feather, lie and cheat but still, together." -Death In June
Publisher: Lulu.com
ISBN: 1312258535
Category : Poetry
Languages : en
Pages : 399
Book Description
A love story of a boy and a beautiful ghost girl. Modern poems of the darker side of life and living. "Even though we seem lost. Our ghosts are gathering, our ghosts are gathering to take us hand in hand birds of white feather, lie and cheat but still, together." -Death In June
A Kim Jong-Il Production
Author: Paul Fischer
Publisher: Macmillan + ORM
ISBN: 1250054281
Category : History
Languages : en
Pages : 458
Book Description
Before becoming the world's most notorious dictator, Kim Jong-Il ran North Korea's Ministry for Propaganda and its film studios. Conceiving every movie made, he acted as producer and screenwriter. Despite this control, he was underwhelmed by the available talent and took drastic steps, ordering the kidnapping of Choi Eun-Hee (Madam Choi)—South Korea's most famous actress—and her ex-husband Shin Sang-Ok, the country's most famous filmmaker.Madam Choi vanished first. When Shin went to Hong Kong to investigate, he was attacked and woke up wrapped in plastic sheeting aboard a ship bound for North Korea. Madam Choi lived in isolated luxury, allowed only to attend the Dear Leader's dinner parties. Shin, meanwhile, tried to escape, was sent to prison camp, and "re-educated." After four years he cracked, pledging loyalty. Reunited with Choi at the first party he attends, it is announced that the couple will remarry and act as the Dear Leader's film advisors. Together they made seven films, in the process gaining Kim Jong-Il's trust. While pretending to research a film in Vienna, they flee to the U.S. embassy and are swept to safety.A nonfiction thriller packed with tension, passion, and politics, author Paul Fischer's A Kim Jong-Il Production offers a rare glimpse into a secretive world, illuminating a fascinating chapter of North Korea's history that helps explain how it became the hermetically sealed, intensely stage-managed country it remains today.
Publisher: Macmillan + ORM
ISBN: 1250054281
Category : History
Languages : en
Pages : 458
Book Description
Before becoming the world's most notorious dictator, Kim Jong-Il ran North Korea's Ministry for Propaganda and its film studios. Conceiving every movie made, he acted as producer and screenwriter. Despite this control, he was underwhelmed by the available talent and took drastic steps, ordering the kidnapping of Choi Eun-Hee (Madam Choi)—South Korea's most famous actress—and her ex-husband Shin Sang-Ok, the country's most famous filmmaker.Madam Choi vanished first. When Shin went to Hong Kong to investigate, he was attacked and woke up wrapped in plastic sheeting aboard a ship bound for North Korea. Madam Choi lived in isolated luxury, allowed only to attend the Dear Leader's dinner parties. Shin, meanwhile, tried to escape, was sent to prison camp, and "re-educated." After four years he cracked, pledging loyalty. Reunited with Choi at the first party he attends, it is announced that the couple will remarry and act as the Dear Leader's film advisors. Together they made seven films, in the process gaining Kim Jong-Il's trust. While pretending to research a film in Vienna, they flee to the U.S. embassy and are swept to safety.A nonfiction thriller packed with tension, passion, and politics, author Paul Fischer's A Kim Jong-Il Production offers a rare glimpse into a secretive world, illuminating a fascinating chapter of North Korea's history that helps explain how it became the hermetically sealed, intensely stage-managed country it remains today.
Never-Contented Things
Author: Sarah Porter
Publisher: Tor Teen
ISBN: 0765396750
Category : Young Adult Fiction
Languages : en
Pages : 369
Book Description
“Sarah Porter is a genius. Her language is lush and dangerous, and her books burn with the beautiful, ferocious intensity of a bonfire in the darkest night.”—Brittany Cavallaro, New York Times bestselling author of A Study in Charlotte From critically-acclaimed author Sarah Porter comes Never-Contented Things: a standalone surreal young adult fantasy of teenagers ensorcelled into a wicked bargain with otherworldly beings... Every moment of the night— Forever changing places— And they put out the star-light With the breath from their pale faces... —Edgar Allan Poe, “Fairy-Land” Bound by haunting tragedies, Ksenia Adderley and Joshua Korensky have shared a home as foster siblings since they were children. Despite their opposite personalities—Ksenia is prickly, mistrustful, Josh, flamboyant and outgoing—they are fiercely protective of one another. As teens, they’ve grown even closer. Some say unnaturally so. With Ksenia's eighteenth birthday approaching, their guardians expect her to move out. They want to free Josh of his obsession with the foster-sister whom they regard as a strange, unhealthy influence. But they don’t understand the depths of Josh’s feelings for Ksenia and how desperate he is to ensure they stay together—forever. The one called Prince understands all too well. Attracted by the intensity of Josh’s desires and Ksenia’s fears, he can grant them a home among his kind: beautiful creatures not of this earth. All they have to do is surrender their very humanity and succumb to the cruel whims of Prince and his fae courtiers... “A creepy new world like none I’ve seen before. Eerie, edgy and filled with mystery, Porter takes us to the depths of the magical and psychological.”—Danielle Paige, New York Times bestselling author of Dorothy Must Die At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Tor Teen
ISBN: 0765396750
Category : Young Adult Fiction
Languages : en
Pages : 369
Book Description
“Sarah Porter is a genius. Her language is lush and dangerous, and her books burn with the beautiful, ferocious intensity of a bonfire in the darkest night.”—Brittany Cavallaro, New York Times bestselling author of A Study in Charlotte From critically-acclaimed author Sarah Porter comes Never-Contented Things: a standalone surreal young adult fantasy of teenagers ensorcelled into a wicked bargain with otherworldly beings... Every moment of the night— Forever changing places— And they put out the star-light With the breath from their pale faces... —Edgar Allan Poe, “Fairy-Land” Bound by haunting tragedies, Ksenia Adderley and Joshua Korensky have shared a home as foster siblings since they were children. Despite their opposite personalities—Ksenia is prickly, mistrustful, Josh, flamboyant and outgoing—they are fiercely protective of one another. As teens, they’ve grown even closer. Some say unnaturally so. With Ksenia's eighteenth birthday approaching, their guardians expect her to move out. They want to free Josh of his obsession with the foster-sister whom they regard as a strange, unhealthy influence. But they don’t understand the depths of Josh’s feelings for Ksenia and how desperate he is to ensure they stay together—forever. The one called Prince understands all too well. Attracted by the intensity of Josh’s desires and Ksenia’s fears, he can grant them a home among his kind: beautiful creatures not of this earth. All they have to do is surrender their very humanity and succumb to the cruel whims of Prince and his fae courtiers... “A creepy new world like none I’ve seen before. Eerie, edgy and filled with mystery, Porter takes us to the depths of the magical and psychological.”—Danielle Paige, New York Times bestselling author of Dorothy Must Die At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Darkness Embraced
Author: Tillie Cole
Publisher:
ISBN: 9781795399692
Category : Cult members
Languages : en
Pages : 470
Book Description
Born to sit on opposing thrones.They were never meant to fall.Tanner Ayers is the heir of the Texas Ku Klux Klan. Fed nothing but hate, violence, and intolerance from the day he was born, Tanner kills for his cause without remorse.Until he meets Adelita Quintana, the daughter of the most brutal cartel boss in Mexico.Adelita and Tanner hate each other instantly. But there is something between them that neither can explain or deny. Hate turns to desire, desire turns to love, and for the first time Tanner sees how wrong his whole life has been.
Publisher:
ISBN: 9781795399692
Category : Cult members
Languages : en
Pages : 470
Book Description
Born to sit on opposing thrones.They were never meant to fall.Tanner Ayers is the heir of the Texas Ku Klux Klan. Fed nothing but hate, violence, and intolerance from the day he was born, Tanner kills for his cause without remorse.Until he meets Adelita Quintana, the daughter of the most brutal cartel boss in Mexico.Adelita and Tanner hate each other instantly. But there is something between them that neither can explain or deny. Hate turns to desire, desire turns to love, and for the first time Tanner sees how wrong his whole life has been.
I Do, Babe
Author: Tillie Cole
Publisher:
ISBN: 9781546305866
Category : Man-woman relationships
Languages : en
Pages : 106
Book Description
WHEN DARKNESS AND LIGHT COMBINE, DESTINED SOULS WILL IGNITE . . .Connected since childhood.Two souls: one dark and one pure.Bracing to take the greatest step of all.River 'Styx' Nash loves his woman. Ever since he met Mae at the fence of the cult that had kept her captive as a child, he has never loved anyone else. He loves her black hair, her pale skin and of course, her ice-blue 'wolf eyes'.Since Mae came crashing back into his life, his only wish has been to marry her; finally to make her his wife. But now the wedding is booked, and only weeks from forever having Mae by his side, a lifelong problem is plaguing him.He wants to marry her; he has never wanted anything more . . .. . . if only he could speak the words and declare it to the world.Salome 'Mae' Nash's life had been filled with heartache and pain . . . until, at age eight, she met a strange dark-haired boy from the outside world. Years later, and reunited with her great love, Mae is ready to solder her heart to his. Finally, Mae is getting ready to marry her man. But her fianc� has become withdrawn. Something is deeply troubling him.But Mae has no idea what.Or what to do to help.Can Styx open up and conquer his deepest pain? Or will the infamous Hangmen Mute allow his fears to overcome his love for Mae and watch their much-anticipated wedding crumble to dust?Dark Contemporary Romance. Contains explicit sexual situations, offensive language and mature topics. Recommended for age 18 and over.***I Do, Babe: A Novella (Hades Hangmen #5.5) is to be read AFTER Damnable Grace (Hades Hangmen #5)***
Publisher:
ISBN: 9781546305866
Category : Man-woman relationships
Languages : en
Pages : 106
Book Description
WHEN DARKNESS AND LIGHT COMBINE, DESTINED SOULS WILL IGNITE . . .Connected since childhood.Two souls: one dark and one pure.Bracing to take the greatest step of all.River 'Styx' Nash loves his woman. Ever since he met Mae at the fence of the cult that had kept her captive as a child, he has never loved anyone else. He loves her black hair, her pale skin and of course, her ice-blue 'wolf eyes'.Since Mae came crashing back into his life, his only wish has been to marry her; finally to make her his wife. But now the wedding is booked, and only weeks from forever having Mae by his side, a lifelong problem is plaguing him.He wants to marry her; he has never wanted anything more . . .. . . if only he could speak the words and declare it to the world.Salome 'Mae' Nash's life had been filled with heartache and pain . . . until, at age eight, she met a strange dark-haired boy from the outside world. Years later, and reunited with her great love, Mae is ready to solder her heart to his. Finally, Mae is getting ready to marry her man. But her fianc� has become withdrawn. Something is deeply troubling him.But Mae has no idea what.Or what to do to help.Can Styx open up and conquer his deepest pain? Or will the infamous Hangmen Mute allow his fears to overcome his love for Mae and watch their much-anticipated wedding crumble to dust?Dark Contemporary Romance. Contains explicit sexual situations, offensive language and mature topics. Recommended for age 18 and over.***I Do, Babe: A Novella (Hades Hangmen #5.5) is to be read AFTER Damnable Grace (Hades Hangmen #5)***
When I Came West
Author: Laurie Wagner Buyer
Publisher: University of Oklahoma Press
ISBN: 0806183454
Category : Biography & Autobiography
Languages : en
Pages : 204
Book Description
As a young college student in the early 1970s, Laurie Wagner had never camped out, never gone hiking, and never lived without electricity or indoor plumbing. Yet she walked away from these comforts and headed for the wildest reaches of Montana to live with a man she had not met in person. When I Came West is Laurie Wagner Buyer’s account of her terrifying and exhilarating years in Montana as she changes from a girl too squeamish to touch a dead mouse to a toughened frontierswoman unafraid to butcher a domestic animal. Living in a cabin far away from family and friends, with the nearest neighbor four miles away, Laurie finds herself caught up in two love affairs: one with the volatile Vietnam vet Bill and one with the untamed West—even as she recognizes, in the words of one neighbor, “It is plumb foolishness to love something that cannot love you back.” While her relationship with Bill grows precarious, Laurie forges a lasting relationship with her surroundings: the rivers, the wildlife, and the people who inhabit such remote corners. Peeling away the romance of escaping to the wilderness, When I Came West reveals the brutality and bounty of a world far removed from modern urban life.
Publisher: University of Oklahoma Press
ISBN: 0806183454
Category : Biography & Autobiography
Languages : en
Pages : 204
Book Description
As a young college student in the early 1970s, Laurie Wagner had never camped out, never gone hiking, and never lived without electricity or indoor plumbing. Yet she walked away from these comforts and headed for the wildest reaches of Montana to live with a man she had not met in person. When I Came West is Laurie Wagner Buyer’s account of her terrifying and exhilarating years in Montana as she changes from a girl too squeamish to touch a dead mouse to a toughened frontierswoman unafraid to butcher a domestic animal. Living in a cabin far away from family and friends, with the nearest neighbor four miles away, Laurie finds herself caught up in two love affairs: one with the volatile Vietnam vet Bill and one with the untamed West—even as she recognizes, in the words of one neighbor, “It is plumb foolishness to love something that cannot love you back.” While her relationship with Bill grows precarious, Laurie forges a lasting relationship with her surroundings: the rivers, the wildlife, and the people who inhabit such remote corners. Peeling away the romance of escaping to the wilderness, When I Came West reveals the brutality and bounty of a world far removed from modern urban life.
The New Strategic Brand Management
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749450851
Category : Business & Economics
Languages : en
Pages : 576
Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Publisher: Kogan Page Publishers
ISBN: 0749450851
Category : Business & Economics
Languages : en
Pages : 576
Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.