Cross-Cultural Communication of Chinese Brands PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Cross-Cultural Communication of Chinese Brands PDF full book. Access full book title Cross-Cultural Communication of Chinese Brands by Jingyun Zhang. Download full books in PDF and EPUB format.
Author: Jingyun Zhang
Publisher: Springer Nature
ISBN: 9819713714
Category :
Languages : en
Pages : 372
Get Book Here
Book Description
Author: Jingyun Zhang
Publisher: Springer Nature
ISBN: 9819713714
Category :
Languages : en
Pages : 372
Get Book Here
Book Description
Author: Hakime Isik-Vanelli
Publisher: GRIN Verlag
ISBN: 3638288056
Category : Business & Economics
Languages : en
Pages : 41
Get Book Here
Book Description
Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Bond University Australia, language: English, abstract: China is the most populous country in the world with a population of 1.25 billion and the third largest country after Russia and Canada is China. For many this is an opportunity. China is rich in culture and this guide is created to look specifically at cultural dimensions and assist companies with the cross-cultural aspects of doing business in China. As the culture varies from region to region this guide uses a holistic approach. It addresses how the Chinese culture is different from other cultures and demonstrates different situations to consider before doing business in China. This guide is an adventure divided into six major sections including cultural dimensions, communication cross culturally, negotiation cross culturally, team work in China, selection of expatriates, and business ethics for China. Recommendations are made within each section. The appendix enclosed is also very useful for further explanation of examples given within this guide. Although China is the largest market it is also is one of the greatest cultural challenges. Deeply rooted into the Chinese society is a partnership waiting to blossom. This guide is created to prepare companies for the cross-cultural aspect of the partnership. As the Chinese proverb says each journey begins with one single step.
Author: Zhenyi Li
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 156
Get Book Here
Book Description
Summary in Chinese.
Author: Laura Schiffner
Publisher: GRIN Verlag
ISBN: 3656355665
Category : Business & Economics
Languages : de
Pages : 25
Get Book Here
Book Description
Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, Technische Universität Carolo-Wilhelmina zu Braunschweig, Veranstaltung: Topics in Intercultural Communication, Sprache: Deutsch, Abstract: The Chinese market is one of the most successful developing regions of the world. Today, it offers enormous possibilities for (German) companies to invest in this market i. a. though the delegation employees to China as well as the integration of Chinese employees in Germany. Due to the skill shortages it will become more necessary than ever to recruit high potentials, to transfer and to share knowledge about a certain business unit.Integrity and commitment are the most essential factors for a successful cooperation and teamwork within the company as well as for company`s success. Therefore it will be necessary to have a cooperative atmosphere with a mutual cultural understanding. Every employee “must use cross-cultural skills” (Adler 2002: 136). As Adler mentioned, organizations consist of work groups which form the organization structure. The quality of these teams depends on cultural heterogeneities and its productivity and performance “depends on how well the team works together and uses its resources to accomplish the task” (Adler 2002: 139). This goal can only be reached by understanding foreign cultures and using diversity. Diversity implies differences in “preferences, habits, languages and cultures” (Guirdham 2005: 305). Multinational working groups und cultural diversity can be the key for a much higher effectiveness and success than homogenous teams. To develop an understanding for this purpose, Hofstede`s dimensions will be considered and analyzed, esp. against the background of Doing Business. Although, Hofstede`s concept of culture will be the basis for this work but moreover, the works of Adler, Guirdham, Beamer/Varner and Hall/Hall will play an additional role in this paper. This work will focus on multinational companies only, since the importance of intercultural business and cultural diversity is very high in contrast to domestic, multidomestic or multinational companies (cf. Adler 2002: 134). The following work shows the different cultural concepts in China and Germany and its relevance for a successful business, good collaboration and teamwork. Hofstede`s dimensions will be explained and applied in different contexts, by way of using different examples of employee participation, work-related behavioral patterns and conflict solving in organizations of different cultures. The examples refer to settings in organizations in Germany and China.
Author: Diego Gilardoni
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537526508
Category :
Languages : en
Pages : 154
Get Book Here
Book Description
"It has worked before; it will work in China. Many entrepreneurs make this assumption that could not be further from the truth." --- Understanding Chinese business culture is one of the keys for success in the Chinese market. The book combines an intellectual analysis of Chinese Culture with a practical perspective on how it affects business and work relationships. Whether you are planning to operate in the Chinese market or you have to deal with Chinese companies in your home country, this book will provide you with a framework that will help you to prepare a culturally intelligent strategy. Many companies around the world are increasingly dealing with Chinese counterparts, and having a good knowledge of Chinese cultural codes is essential to avoid issues and pitfalls that can often derail a business.
Author: Peggy Kenna
Publisher: McGraw Hill Professional
ISBN:
Category : Business & Economics
Languages : en
Pages : 68
Get Book Here
Book Description
This guide offers a smooth and problem-free transition between the American and Chinese business cultures. A concise, at-a-glance comparison of business styles, practices, and social customs, this book will bring readers up to speed on communication styles, business etiquette, body language, and more.
Author: Michael B. Hinner
Publisher: Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation
ISBN: 9783631611609
Category : Business communication
Languages : en
Pages : 0
Get Book Here
Book Description
China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to understand the culture of that country. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
Author: Xiuwen Feng
Publisher: Routledge
ISBN: 1317528549
Category : Language Arts & Disciplines
Languages : en
Pages : 158
Get Book Here
Book Description
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Author: Tom Praxenthaler
Publisher: GRIN Verlag
ISBN: 3668687277
Category : Language Arts & Disciplines
Languages : en
Pages : 20
Get Book Here
Book Description
Seminar paper from the year 2018 in the subject Communications - Intercultural Communication, grade: 1,7, Fresenius University of Applied Sciences Munich, language: English, abstract: China is one of the biggest markets worldwide and thus the objective of many expanding German companies. In order to enter a new market, socio-cultural conditions always have to be taken into consideration. Chinese particularities in the context of communication, relationships or Guanxi and social reputation were observed in this work. Subsequently, cultural differences between China and Germany were compared according to Hofstede’s cultural dimensions Power Distance, Individualism vs. Collectivism, Masculinity vs. Femininity, Uncertainty Avoidance and Long-Term vs. Short-Term Orientation. As shown in the course of this work, there are multiple differences in every dimension between these two cultures. In order to perform business in China, German companies have to adapt to the given circumstances. Only with careful handling of the cultural differences, economic success can be achieved.
Author: Shehnaz Tehseen
Publisher: Springer Nature
ISBN: 9464632461
Category : Business & Economics
Languages : en
Pages : 821
Get Book Here
Book Description
This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.
