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Author: Dilara Torun
Publisher: GRIN Verlag
ISBN: 3656076634
Category : Business & Economics
Languages : en
Pages : 33
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Book Description
Essay from the year 2011 in the subject Tourism, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the "10 most popular islands of Europe". Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)
Author: Dilara Torun
Publisher: GRIN Verlag
ISBN: 3656076634
Category : Business & Economics
Languages : en
Pages : 33
Get Book Here
Book Description
Essay from the year 2011 in the subject Tourism, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the "10 most popular islands of Europe". Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)
Author: Christof Pforr
Publisher: Emerald Group Publishing
ISBN: 1835499864
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This volume offers insights into pathways towards tourism sustainability, analysing current problem-solving capabilities and competences of governments to deal with specific tourism policy issues (or wicked problems) such as the climate emergency, tourism mobility, indigenous disadvantages, the COVID-19 pandemic, or the P2P economy.
Author:
Publisher: Academic Conferences and publishing limited
ISBN: 1914587332
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Michael B. Duignan
Publisher: CABI
ISBN: 1789242843
Category : Sports & Recreation
Languages : en
Pages : 203
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Book Description
This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and the visitor economy. Authors offer an array of philosophical, political, cultural, and ethical perspectives on how to achieve this across a range of contexts, from Cambodia, China, Egypt to the British cathedral city of Lincoln. Though recognising individual difference, each chapter unites in their common pursuit of supporting the United Nations Sustainable Development Goals (UNSDGs). This is significant as utilising the UNSDGs as a normative organising framework for how we all think about, plan, and manage a 'good' visitor economy is increasingly ubiquitous. It is with this in mind that each chapter provides explicit links to the UNSDGs and policy and/or practical implications, along with a series of critical self-assessment questions to reflect on the chapter's key arguments. This collection aims to satiate what appears to be an increasing appetite of readers and students alike who seek exposure to rigorous debate in and out of the classroom.
Author: Zhenji Zhang
Publisher: Springer Science & Business Media
ISBN: 3642320546
Category : Business & Economics
Languages : en
Pages : 1416
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Book Description
Information and communication technology has helped to provide a more effective network infrastructure and development platform for logistics and service operations. In order to meet the needs of consumers, and particularly to promote low-carbon development processes, new types of services will also emerge. LISS 2012 is a prime international forum for both researchers and industry practitioners to exchange the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. Experts and researchers from related fields will discuss current issues and future development opportunities, discuss and analyze developing trends and exchange the latest research and academic thought. The theme of the conference is Logistics and Service Science based on the Internet of Things.
Author: Martina Pásková
Publisher: Springer Nature
ISBN: 303161609X
Category :
Languages : en
Pages : 194
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Book Description
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 500
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Dilara Torun
Publisher: GRIN Verlag
ISBN: 3656076790
Category : Travel
Languages : en
Pages : 18
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Book Description
Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the “10 most popular islands of Europe“. Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)
Author: Reggiani, Aura
Publisher: Edward Elgar Publishing
ISBN: 1839100591
Category : Social Science
Languages : en
Pages : 640
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Book Description
This ground-breaking Handbook presents a state-of-the-art exploration of entropy, complexity and spatial dynamics from fundamental theoretical, empirical and methodological perspectives. It considers how foundational theories can contribute to new advances, including novel modeling and empirical insights at different sectoral, spatial and temporal scales.
