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Author:
Publisher: GRIN Verlag
ISBN: 3640639499
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Griffith University (Business School), language: English, abstract: 1. Introduction This assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW. 1.1 Crisis definition According to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a “major catastrophe” and argues that these catastrophes are either a result of “natural disaster” or “caused by human error, negligence, or ... malicious intent”. Argenti (2009) argues that a crisis is something everybody can identify with. 1.2 What is a company crisis? Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a “major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name” (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).
Author:
Publisher: GRIN Verlag
ISBN: 3640639499
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Griffith University (Business School), language: English, abstract: 1. Introduction This assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW. 1.1 Crisis definition According to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a “major catastrophe” and argues that these catastrophes are either a result of “natural disaster” or “caused by human error, negligence, or ... malicious intent”. Argenti (2009) argues that a crisis is something everybody can identify with. 1.2 What is a company crisis? Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a “major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name” (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).
Author:
Publisher: GRIN Verlag
ISBN: 3640636694
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Griffith University, language: English, abstract: 1 Issues assessment This assignment deals with threat, risk, and issues assessment with regard to BMW Motorrad Australia. First, relevant theory will be provided. Furthermore, a risk assessment grid for BMW Motorrad Australia will be constructed. The second part analyses the risk assessment grid and comments on it. The last part provides some recommendations for BMW Motorrad Australia in terms of theory. 1.1 Theory – Threat, risk, issues assessment According to Turner and Gelles (2003, p. 1), “threat assessment in organizational settings represents a unique set of challenges that require the merging of elements from behavioural sciences, labour law, law enforcement, and human resources” ... ... in order “to move away from the prediction of danger or the imminence of violence toward the identification and management of risk” (Turner & Gelles, 2003, p. 3). ... As with any organisation, BMW business activities carry a certain amount of risk. Proactive management of these risks minimises the impact these risks may have on the organisation. As outlined in BMW Group Annual Report 2009 (BMW Group, 2010) risks that are proactively managed by BMW are related to the following: economic environment, sector risks, operating risks, legal risks, personnel risks, information and IT risks.
Author: Anonym
Publisher: GRIN Verlag
ISBN: 3640616367
Category :
Languages : en
Pages : 33
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Book Description
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation's communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW's current communication activities and tools. 2.1 Theory - Corporate Communication Corporate communication is a key factor for the success of an organisation. "By 'corporate communication' we mean the corporation's voice and the images it projects of itself [...]" (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), "corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications" are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory - Corporate Image Corporate image is the stakeholders' perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. "The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...]." (Howard, 1998, p.3). [...]
Author:
Publisher: GRIN Verlag
ISBN: 364059732X
Category : Business & Economics
Languages : en
Pages : 13
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Book Description
Scientific Essay from the year 2010 in the subject Business economics - General, grade: 2,0, Griffith University, language: English, abstract: 1.4 Theory - Stakeholder ... “any group or individual who can affect or is affected by the achievement of the organization’s objectives”. Sharma and Starik (2004, p. 16) maintain that “Stakeholders [...] exist at different organizing levels and according to Phillips (2003, p. 13), each organization identifies different stakeholders. Phillips (2003, p. 16) argues that stakeholder theory deals with moral principals and that it is important to pay attention to “the interests and well-being of those who can assist or hinder the achievement of the organization’s objectives”. Phillips (2003, pp. 28-29) distinguishes normative and derivative stakeholders: Normative stakeholders are those to whom the organization has a direct moral obligation to attend to their well-being [...] such as financiers, employees, customers, suppliers, and local communities. Alternatively, derivative stakeholders are those groups or individuals ... 1.5 Identify stakeholders According to the Glossary of BMW Group, the company’s stakeholders are “primarily customers, employees and shareholders and special interest groups, as well as municipalities worldwide where the BMW Group operates” (Sustainable Value Report, 2008). ...
Author:
Publisher: GRIN Verlag
ISBN: 364061688X
Category : Business & Economics
Languages : en
Pages : 17
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Book Description
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation’s communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW’s current communication activities and tools. 2.1 Theory – Corporate Communication Corporate communication is a key factor for the success of an organisation. “By ‘corporate communication’ we mean the corporation’s voice and the images it projects of itself [...]” (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), “corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications” are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory – Corporate Image Corporate image is the stakeholders’ perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. “The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...].” (Howard, 1998, p.3). [...]
Author: Susann Carmohn
Publisher: GRIN Verlag
ISBN: 3640656237
Category :
Languages : en
Pages : 65
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Book Description
Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Leuphana Universität Lüneburg (Institute for Business Development and Innovation Management), course: Management of Change, language: English, abstract: The difficulty lies, not with the new ideas, but in escaping the old ones. John Maynard Keynes This essay explores with the theory of path dependence why some organizations stick to in the long run loss-generating strategies and why do some companies miss to develop new strategies to adapt to changing market conditions. Path dependence can be defined as a dynamic theory assuming that initial events can increasingly restrain present and future choices. Due to the current market situation this essay will connect the theoretical considera-tions of path dependency with the crisis management. On the basis of the main literature and with applying the theoretical model of Burgelman it will be examined in how far does the model of path dependency explain the failure of the insolvent automobile manufacturer Gen-eral Motors. In this regard some limitations of the Burgelman-model were discovered.
Author: Franziska Meichelböck
Publisher: GRIN Verlag
ISBN: 3346420965
Category : Political Science
Languages : en
Pages : 42
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Book Description
Master's Thesis from the year 2019 in the subject Politics - Topic: International relations, grade: 65/B, Dublin City University (School of Law and Government), language: English, abstract: The following thesis will offer a comprehensive outlook at civil-military cooperation. The first two chapters look at civil-military cooperation in general and demonstrate ways to analyse the concept of civil-military cooperation with approaches of civil-military relations and inter-organizational relations. The third and fourth chapter will look at the institutional theory and its explanatory framework for analysing civil-military cooperation. The analysis of civil-military cooperation in the institutional framework will occur with the method of the policy cycle and looks at the NATO CIMIC Framework and its implementation in the cases of Afghanistan and Kosovo. Since the end of the cold war, the number of conflicts and humanitarian crises increased and the efforts of the international community in crisis management occur in highly complex situations in which sole military or humanitarian efforts cannot provide a solution to the situation. Civil-Military cooperation has become the catchphrase when talking about how to manage and solve complex crises. There are two different understandings of the term civil-military cooperation. In its basic form, it describes ‘the interaction between civilian humanitarian actors and international forces during complex emergencies’. The second understanding was developed by the military and referred ‘to the liaison and coordination processes and mechanisms that are established to facilitate relations between military forces and civilian agencies’ ‘in order to achieve military objectives’. Both definitions are broad and allow every organization to develop their understanding of civil-military cooperation. The most known concept is CIMIC by the North Atlantic Treaty Organization (NATO). However, other organization, like the United Nations (UN) or the European Union (EU), as well as humanitarian actors, have their understanding of civil-military cooperation. The interesting question is not how each organization understands civil-military cooperation, but how an organization formulate and implement the concept of civil-military cooperation as part of its institutional framework. Civil-military cooperation is used as a tool in crisis management, not by civilian organization, but by military one’s. [...]
Author: S. Tamer Cavusgil
Publisher: Pearson Australia
ISBN: 1486011381
Category : Business & Economics
Languages : en
Pages : 657
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Book Description
The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Laura Hins
Publisher: GRIN Verlag
ISBN: 3346347818
Category : Business & Economics
Languages : en
Pages : 9
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Book Description
Scientific Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Heilbronn University, language: English, abstract: As the current health crisis due to the dramatic spread of COVID-19 poses a challenge to socie-ties, governments and businesses across the globe, also the American brand Budweiser is strongly affected by its consequences. Therefore, the objective of this written report is to exam-ine to what extent the corona crisis affects the brand Budweiser and its marketing management. To begin with, after providing some general information about the brand, I will investigate how strongly Budweiser is currently affected and will be affected in the next one or two years by the effects of the corona crisis. Secondly, it will be analysed how the brand is currently communi-cating with its end consumers as well as how this communication is changing compared to the time before the sanitary crisis. Eventually, I will evaluate the quality of communication and final-ly, I will declare what I would change as a marketing manager.
