Credibility and perception of green branding in destinations. A case study of Switzerland PDF Download

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Credibility and perception of green branding in destinations. A case study of Switzerland

Credibility and perception of green branding in destinations. A case study of Switzerland PDF Author: Julia Weis
Publisher: GRIN Verlag
ISBN: 3668555788
Category : Travel
Languages : en
Pages : 121

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Book Description
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.