Creative Strategy in Direct Marketing PDF Download
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Author: Susan K. Jones
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
Author: Susan K. Jones
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
Author: Mary Lou Roberts
Publisher: Prentice Hall International (UK)
ISBN: 9780130804341
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author: Susan K. Jones
Publisher: Racom Communication
ISBN: 9781933199023
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racom—www.Racombooks.com—in conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of direct marketing and interactivity.
Author: A. Jerome Jewler
Publisher: Wadsworth Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Author: Edward L. Nash
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Author: William J. McDonald (Ph. D.)
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
Author: Joan Throckmorton
Publisher: Prentice Hall
ISBN: 9780139606342
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Author: McDonald
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 324
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Book Description
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1538176343
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. The fourth edition features Twelve new case studies Increased discussion of digital and social media opportunities Content boxes comparing new and traditional media End of chapter discussion questions Comprehensive glossary of terms Student and instructor ancillaries available at http: //textbooks.rowman.com/blakeman4e.
Author: Lois K. Geller
Publisher: Oxford University Press
ISBN: 0190289252
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
