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Author: Scott McKain
Publisher: Greenleaf Book Group
ISBN: 1608324273
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: Scott McKain
Publisher: Greenleaf Book Group
ISBN: 1608324273
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: William Arruda
Publisher: John Wiley & Sons
ISBN: 1118045068
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Author: Sheila L. Margolis
Publisher: Workplace Culture Inst
ISBN: 9780979665707
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Building a Culture of Distinction is an organizational change management program. This Facilitator Guide is designed for those individuals who will be leading the program. This book provides a comprehensive, step-by-step process to define and shape your organizational culture and manage organizational change. This program addresses many of the challenges an organization faces that can threaten its success and its bottom line. For example: Have you lost key talent? Do your employees seem stressed and unhappy at work? Are employees neither united by values nor vision? Is the organization growing fast but losing focus? Does your organization need a new direction? Is your organization experiencing a merger or acquisition? Is your strategic planning disconnected from the culture that must support it? Is change needed but no one has a process to make it stick? This Facilitator Guide provides activities and tools to build a culture of distinction. The process has a four-phased cycle. In Phase 1, you will facilitate a Core Culture Assessment where all employees participate in defining the organization s Core Culture. In Phase 2, you will facilitate a Core Culture Alignment Audit where employees will identity the degree of alignment of the Practices and Projections with the Core Culture, and they will make recommendations to increase alignment. In Phase 3, you will guide the development of a Core Culture Alignment Plan and set measures to monitor change. Finally, in Phase 4, employees will execute and monitor the plan, tracking measures to ensure progress in implementing change. This Facilitator Guide is divided into two sections. Section A: Planning the Program includes materials to guide the facilitator in planning the implementation of this culture and change management program. This section includes background information, definitions, suggestions on when to use this program, an explanation of the program cycle, a review of the implementation steps, a worksheet tool, and sample questions for interviews, open-ended surveys and focus groups. Section B: Conducting the Program has the same content as the companion workbook Building a Culture of Distinction: Participant Workbook for Defining Organizational Culture and Managing Change. The only difference is the inclusion of Facilitator Notes inserted in the side margins to guide you in implementing the program. Section B provides information, activities, tools and techniques to define and shape your organizational culture, audit it for alignment with your workplace Practices and Projections, and create and implement a plan to live the Core Culture principles that will generate success. Some activities work best in a group setting. Others can be completed individually. Adapt the program to fit your needs. To support program implementation, there is the Building a Culture of Distinction: Participant Workbook for Defining Organizational Culture and Managing Change. This workbook is for employees who take part in the Building a Culture of Distinction Program. An additional resource is the book There Is No Place Like Work, an ideal reading assignment for employees to jumpstart the learning process. Begin Building a Culture of Distinction in your organization. Lead the process to craft your organization's culture and facilitate change. Use culture to drive your organization's success.
Author: Joan Abraham
Publisher: Routledge
ISBN: 1000386368
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Author: Kevin J. Duggan
Publisher: McGraw Hill Professional
ISBN: 0071768564
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Beyond Six Sigma and Lean! Design your processes to facilitate real business growth, in both healthy and unhealthy economies Design for Operational Excellence defines why companies embark upon continuous improvement—and the true answer is not to improve efficiency, quality, or eliminate waste! The reason is to achieve Operational Excellence. Duggan, an established authority on OpEx, provides the design criteria and guidelines that enable you to grow your business organically by refocusing management’s attention from running the business to growing the business. Founded on eight key principles, this groundbreaking system facilitates the continuous flow of value into any operation—from customer service to sales to manufacturing. Kevin J. Duggan is a renowned speaker, executive mentor, and educator in applying advanced lean techniques to achieve Operational Excellence and the author of two books on the subject: Creating Mixed Model Value Streams and The Office That Grows Your Business—Achieving Operational Excellence in Your Business Processes. As the Founder of the Institute for Operational Excellence, the leading educational center on Operational Excellence, and Duggan Associates, an international training and advisory firm, Kevin has assisted many major corporations worldwide, including United Technologies Corporation, Caterpillar, Pratt & Whitney, Singapore Airlines, IDEX Corporation, GKN and Parker Hannifin. A recognized expert on Operational Excellence, Kevin is a frequent keynote speaker, master of ceremonies, and panelist at international conferences, and has appeared on CNN and the Fox Business Network.
Author: Warren Brown
Publisher: Lulu.com
ISBN: 1291216383
Category : Computers
Languages : en
Pages : 166
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Book Description
We are all familiar with the brands advertised in the media today. Yet, many of us do not know how to create our own brand to promote our product or service. So this book will help you to discover the essentials necessary for building and creating a profitable brand.This book will help you to understand Cybersecurity. It will be a guide for you in realizing the importance of Cybersecurity in your life.
Author:
Publisher: John Wiley & Sons
ISBN: 139418302X
Category :
Languages : en
Pages : 194
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Book Description
Author: John A. Davis
Publisher: Emerald Group Publishing
ISBN: 180262807X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Businesses are major contributors to the global problems we face, but they are also well-placed to effect positive change. John Davis offers examples of companies that are taking action and presents a framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.
Author: Scott McKain
Publisher: Thomas Nelson Publishers
ISBN: 9781595551856
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
Author: TiE: The Indus Entrepreneurs
Publisher: John Wiley & Sons
ISBN: 9780471444534
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
A gold mine of advice and guidance from an international team of entrepreneurial all-stars From TiE, the world's largest not-for-profit entrepreneurial organization, this valuable handbook features chapters written by acknowledged experts in their respective fields. It covers all areas of vital concern to entrepreneurs-as well as the accountants, venture capitalists, and attorneys who work with them-including legal issues, venture funding, management teams, stock options, business planning, and much more. TiE is a worldwide organization founded in Silicon Valley over a decade ago and dedicated to promoting entrepreneurial ventures. Its members number 800 professionals in forty-one locations in eight countries.
