Creating an Effective Marketing Message PDF Download
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Author: Aspatore
Publisher:
ISBN: 9780314286826
Category : Branding (Marketing)
Languages : en
Pages : 0
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Book Description
Creating an Effective Marketing Message provides an authoritative, insiders perspective on developing a winning messaging strategy that encapsulates the companys brand and delivers a compelling story. Featuring experienced marketing executives from some of the top companies in the nation, this book presents an in-depth look at keeping pace with market demands, exploring social media channels, and maintaining authenticity, consistency, and clarity in an increasingly complex environment. From conducting market research to constructing personalized content, these experts share their best practices for reaching target audiences and building key relationships that help grow the business. Additionally, these top executives discuss the importance of using data and analytics to measure message impact and how to craft communications that address the key customer question, Whats in it for me? The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these experienced executives offer their thoughts on developing strategic marketing messages that represent the companys brand and successfully capture the audiences attention.
Author: Aspatore
Publisher:
ISBN: 9780314286826
Category : Branding (Marketing)
Languages : en
Pages : 0
Get Book Here
Book Description
Creating an Effective Marketing Message provides an authoritative, insiders perspective on developing a winning messaging strategy that encapsulates the companys brand and delivers a compelling story. Featuring experienced marketing executives from some of the top companies in the nation, this book presents an in-depth look at keeping pace with market demands, exploring social media channels, and maintaining authenticity, consistency, and clarity in an increasingly complex environment. From conducting market research to constructing personalized content, these experts share their best practices for reaching target audiences and building key relationships that help grow the business. Additionally, these top executives discuss the importance of using data and analytics to measure message impact and how to craft communications that address the key customer question, Whats in it for me? The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these experienced executives offer their thoughts on developing strategic marketing messages that represent the companys brand and successfully capture the audiences attention.
Author: Jay H. Heyman
Publisher: John Wiley & Sons
ISBN: 0470378654
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.
Author: Kathryn Hendershot-Hurd
Publisher: Kathryn Hendershot-Hurd
ISBN: 1601450486
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Beyond The Niche takes you step by step through the process of creating compelling and selling marketing messages. This book will show you how to break through the clutter and create marketing messages that CONNECT with your customers.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Roman G. Hiebing
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 552
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Book Description
Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.
Author: H. W. Goetsch
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
The only way to ensure a marketing plan that brings the results you want is to build it around the needs of your customers. Hal Goetsch - marketer of diverse products and services in the consumer, business-to-business, retail and not-for-profit sectors - sends his message loud and clear through this first-rate guide to the marketing planning process. In Developing, Implementing, and Managing An Effective Marketing Plan, Goetsch begins by describing the business imperative of the 1990s - understand the fast-changing demands of customers in the volatile and increasingly fragmented marketplace. To keep ahead of change and win the battle for customers, businesses must be marketing-driven - they must look at their products and services from the customer's viewpoint and place marketing as the priority in all business activities. This book will help you build a customer-oriented marketing plan that will serve as a catalyst in achieving your business objectives. Hal Goetsch leads you through the four key steps, critical to effective marketing: examine - perform a thorough analysis of the business environment and your marketing power within it; plan - set clear and focused business objectives and the marketing strategies that will steer you to success; implement - think beyond the planning process and put the plan to work in the marketplace; control - make sure your plan is flexible. Monitor its effectiveness and adapt it to respond to changes in the business environment. Thorough, thoughtful, and instructive, this book will lead marketers, managers, business owners, and entrepreneurs along the path to growth and keep them on course.
Author: Tim Riesterer
Publisher:
ISBN: 9780324313161
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309368707
Category : Medical
Languages : en
Pages : 126
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Book Description
The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Author: Lee W. Frederiksen
Publisher:
ISBN: 9780982881965
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Author: Tim Burt
Publisher: Tim Burt
ISBN:
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
If your marketing and advertising isn't bringing in the sales that you expect, you need A KICK IN THE ADS. Ready to ramp up your sales? It all starts with your advertising and marketing message. A successful ad is comprised of three parts: An effective marketing message Delivering that message to the right audience Constant, consistent, relentless repetition Most businesses get #2 and #3 above correct. But #1 - the message - in most marketing and advertising is usually a complete mess. The message is confusing, muddled, and usually buried under worthless words and phrases. A KICK IN THE ADS focuses on one thing: fixing your marketing message QUICKLY, so YOU can start making SALES. Each page is its own chapter, containing a marketing and advertising principle, guideline, strategy, or unbreakable rule. These are the same mantras I follow when creating any advertising for any business. While it may not be the thickest book you'll own, it might just be the most powerful. In fact, I advise you not to just skim through it. You should do a full stop at the end of each page, and think about how you can apply what's on the page to your particular situation. A KICK IN THE ADS has over 50 of my personal rules and guides in it, which have generated well over $50 million in sales globally. But like anything else in life, this info only works if you apply it. This might be the most unique marketing book you'll ever read...and want to have with you at all times. When you get A KICK IN THE ADS, you'll never look at your marketing and advertising the same way again. Just make sure to get your copy before your competition does. p.s. There is a BONUS included inside the book (3 marketing and advertising strategy videos) that are worth $997. And they're INCLUDED with your copy of A KICK IN THE ADS.
