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Author: Ylenia Figuero Castilla
Publisher:
ISBN:
Category :
Languages : es
Pages : 94
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Book Description
Este Trabajo Fin de Grado consta de la creación de un ecommerce, una empresa que trata de confeccionar y vender ropa a medida a través de internet. Podemos ver que existen dos fases fundamentales en el trabajo desarrolladas en este dossier: Investigación de mercados y creación de acciones de marketing. En primer lugar, se ha realizado una encuesta para obtener información acerca del sector y del posible público objetivo y se ha realizado un análisis estadístico de regresión logística binaria para analizar los resultados. Se ha hecho un análisis de los cuatro competidores principales. Se ha desarrollado una investigación de posibles palabras clave para utilizar en las estrategias de posicionamiento web y por último, un análisis benchmarking de la visibilidad de los competidores en internet para conocer el sector en el que compite la empresa. En segundo lugar, se han fijado los objetivos de marketing gracias a la información obtenida en el análisis. Se ha concretado la misión y visión de la empresa. Se ha creado la identidad visual corporativa y definido la estrategia competitiva de diferenciación. Se han especificado las estrategias en redes sociales, acciones de marketing y de responsabilidad social corporativa que va a llevar a cabo la empresa. Palabras clave: e-commerce, moda customizada, marketing personalizado y nuevo producto.
Author: Ylenia Figuero Castilla
Publisher:
ISBN:
Category :
Languages : es
Pages : 94
Get Book Here
Book Description
Este Trabajo Fin de Grado consta de la creación de un ecommerce, una empresa que trata de confeccionar y vender ropa a medida a través de internet. Podemos ver que existen dos fases fundamentales en el trabajo desarrolladas en este dossier: Investigación de mercados y creación de acciones de marketing. En primer lugar, se ha realizado una encuesta para obtener información acerca del sector y del posible público objetivo y se ha realizado un análisis estadístico de regresión logística binaria para analizar los resultados. Se ha hecho un análisis de los cuatro competidores principales. Se ha desarrollado una investigación de posibles palabras clave para utilizar en las estrategias de posicionamiento web y por último, un análisis benchmarking de la visibilidad de los competidores en internet para conocer el sector en el que compite la empresa. En segundo lugar, se han fijado los objetivos de marketing gracias a la información obtenida en el análisis. Se ha concretado la misión y visión de la empresa. Se ha creado la identidad visual corporativa y definido la estrategia competitiva de diferenciación. Se han especificado las estrategias en redes sociales, acciones de marketing y de responsabilidad social corporativa que va a llevar a cabo la empresa. Palabras clave: e-commerce, moda customizada, marketing personalizado y nuevo producto.
Author:
Publisher:
ISBN:
Category :
Languages : es
Pages :
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Book Description
Los consumidores de hoy en día son cada vez más exigentes con las marcas y buscan en cada producto una experiencia única y personal, ante lo cual muchas empresas deciden llevar a cabo estrategias de personalización con el propósito de lograr la satisfacción y lealtad del consumidor hacía la marca. En el presente estudio se pretende realizar un análisis del Marketing Personalizado, en primer lugar de una manera más teórica y en segundo lugar desde la perspectiva del consumidor, intentando conocer cómo perciben estos las diferentes acciones de personalización llevadas a cabo por las e-Commerce del sector de la moda desde el punto de vista de las 4pś: producto, precio, distribución y comunicación. Para poder conocer todo ello se hace uso de las técnicas de investigación de mercados cuantitativas y cualitativas y más en concreto de entrevistas personales realizadas a expertos y consumidores de moda online, dinámica de grupo con personas vinculadas al marketing , técnicas proyectivas y encuestas realizadas a consumidores de entre 18-45 años. Todo ello me ello aporta la información suficiente para poder concluir que existen diferentes segmentos de consumidores, aquellos que conocen el medio y que afirman que la compra a través de internet implica un mayor grado de personalización y aquellos otros que no hacen mucho uso de este medio como vehículo para la compra y que consideran que la venta en tienda física es más personalizada. En cuanto a la tendencia de venta de productos personalizados parece que los consumidores muestran gran interés hacía ellos pero el precio se convierte en el principal inconveniente para la compra. Palabras clave: Personalización, moda, compra online, consumidor.
Author: Lee Escobar
Publisher: NU Vision
ISBN: 9781944194314
Category :
Languages : en
Pages : 224
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Book Description
As Lee was writing this book, he was asked time and time again: "Why Rich Soldier?" For, Lee is was very simple: When the mission is financial freedom, success is the only option. This book leverages the disciplines and mindset of the military into a straight-forward and actionable strategies to deliver financial victories in your life. While the principles and ideas in this book are shaped by Lee's military background, they can be applied to anyone--whether they serve in the military or in civilian life. It is Lee's mission to give readers a simple and attainable path to help them create wealth and enjoy the rewarding life they have always desired. Rich Soldier will teach you: - the strategies behind the 4 Es of Success - how to control and eliminate any old programming and the voices of indecision, procrastination and fear of failure that cripple your chances of financial victory - how to activate The Wealth Ethics-so that wealth and success pursue you as you work to attain them - the roadmap for avoiding the mistakes many entrepreneurs make in business and investing - the power of The Success Triad--a unique approach to securing, controlling and preserving your financial freedom - how to identify and use a Courage Point... so you can move past your inhibitions and accomplish the mission - a logical and analytical 7-step method for decision making in buying profitable assets with speed and confidence
Author: Bernie Badegruber
Publisher: Turner Publishing Company
ISBN: 089793590X
Category : Family & Relationships
Languages : en
Pages : 247
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Book Description
How do you teach tolerance, self-awareness, and responsibility? How can you help children deal with fear, mistrust, or aggression? Play a game with them! Games are an ideal way to help children develop social and emotional skills; they are exciting, relaxing, and fun. 101 LIFE SKILLS GAMES FOR CHILDREN: LEARNING, GROWING, GETTING ALONG (Ages 6-12) is a resource that can help children understand and deal with problems that arise in daily interactions with other children and adults. These games help children develop social and emotional skills and enhance self-awareness. The games address the following issues: dependence, aggression, fear, resentment, disability, accusations, boasting, honesty, flexibility, patience, secrets, conscience, inhibitions, stereotypes, noise, lying, performance, closeness, weaknesses, self confidence, fun, reassurance, love, respect, integrating a new classmate, group conflict. Organized in three main chapters: (I-Games, You-Games and We-Games), the book is well structured and easily accessible. It specifies an objective for every game, gives step-by-step instructions, and offers questions for reflection. It provides possible variations for each game, examples, tips, and ideas for role plays. Each game contains references to appropriate follow-up games and is illustrated with charming drawings.
Author: Kim Rygiel
Publisher: UBC Press
ISBN: 0774859482
Category : Political Science
Languages : en
Pages : 275
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Book Description
Since 9/11, national governments in the global North have struggled to govern populations and manage cross-border traffic without building new barriers to trade. What does citizenship mean in an era of heightened tension between global capitalism and the nation-state? Building on Foucault's concept of biopolitics and an examination of national border and detention policies, Rygiel argues that citizenship is becoming a globalizing regime to govern mobility. The new regime is deepening boundaries based on race, class, and gender, and causing Western nations to embrace a more technocratic, depoliticized understanding of citizenship.
Author: Cinder Publishing
Publisher:
ISBN: 9781692135706
Category :
Languages : en
Pages : 112
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Book Description
This 87 Year Old Birthday Journal / Diary / Notebook makes an awesome unique birthday card / greeting card idea as a present! This journal is 6 x 9 inches in size with 110 blank lined pages with a white background theme for writing down thoughts, notes, ideas, or even sketching.
Author: John Tomlinson
Publisher: SAGE
ISBN: 1848607369
Category : Social Science
Languages : en
Pages : 194
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Book Description
"John Tomlinson′s book is an invitation to an adventure. It contains a precious key to unlock the doors into the unmapped and unexplored cultural and ethical condition of ′immediacy′. Without this key concept from now on it will not be possible to make sense of the social existence of our times and its ambivalences." - Ulrich Beck, University of Munich "A most welcome, stimulating and challenging exploration of the cultural impact and significance of speed in advanced modern societies. It successfully interweaves theoretical discourse, historical and contemporary analyses and imaginative use of literary sources, all of which are mobilised in order to provide an original, intellectually rewarding and critical account of the changing significance of speed in our everyday experience." - David Frisby, London School of Economics and Political Science Is the pace of life accelerating? If so, what are the cultural, social, personal and economic consequences? This stimulating and accessible book examines how speed emerged as a cultural issue during industrial modernity. The rise of capitalist society and the shift to urban settings was rapid and tumultuous and was defined by the belief in ′progress′. The first obstacle faced by societies that were starting to ′speed up′ was how to regulate and control the process. The attempt to regulate the acceleration of life created a new set of problems, namely the way in which speed escapes regulation and rebels against controls. This pattern of acceleration and control subsequently defined debates about the cultural effects of acceleration. However, in the 21st century ′immediacy′, the combination of fast capitalism and the saturation of the everyday by media technologies, has emerged as the core feature of control. This coming of immediacy will inexorably change how we think about and experience media culture, consumption practices, and the core of our cultural and moral values. Incisive and richly illustrated, this eye-opening account of speed and culture provides an original guide to one of the central features of contemporary culture and everyday life.
Author: Daniel Miller
Publisher: University of Chicago Press
ISBN: 9780226526003
Category : Social Science
Languages : en
Pages : 264
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Book Description
The field of material culture, while historically well established, has recently enjoyed something of a renaissance. Methods once dominated by Marxist- and commodity-oriented analyses and by the study of objects as symbols are giving way to a more ethnographic approach to artifacts. This orientation is the cornerstone of the essays presented in Material Cultures. A collection of case studies which move from the domestic sphere to the global arena, the volume includes examinations of the soundscape produced by home radios, catalog shopping, the role of paper in the workplace, and the relationship between the production and consumption of Coca-Cola in Trinidad. The diversity of the essays is mediated by their common commitment to ethnography with a material focus. Rather than examine objects as mirages of media or language, Material Cultures emphasizes how the study of objects not only contributes to an understanding of artifacts but is also an effective means for studying social values and contradictions.
Author: Tanya Basok
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773523876
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Based on interviews with Leamington greenhouse growers and migrant Mexican workers, Tanya Basok offers a timely analysis of why the Seasonal Agricultural Workers Program is needed. She argues that while Mexican workers do not necessarily constitute cheap labour for Canadian growers, they are vital for the survival of some agricultural sectors because they are always available for work, even on holidays and weekends, or when exhausted, sick, or injured. Basok exposes the mechanisms that make Mexican seasonal workers unfree and shows that the workers' virtual inability to refuse the employer's demand for their labour is related not only to economic need but to the rigid control exercised by the Mexican Ministry of Labour and Social Planning and Canadian growers over workers' participation in the Canadian guest worker program, as well as the paternalistic relationship between the Mexican harvesters and their Canadian employers.
Author: Luca Marchetti
Publisher: Gwasg y Bwthyn
ISBN:
Category : Fashion
Languages : en
Pages : 152
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Book Description
This book is a brave new fashion project, but rather than exhibiting clothes and styles, Dysfashional explores the broad range of materials and mechanisms that turn fashion into a way of representing personal identity and experience. Staged like a construction site, Dysfashional tackles the seemingly frivolous yet vital realm of fashion, by examining the approaches and perspectives of designers and artists from diverse backgrounds. A dramatic journey into the creative process as center stage. With: Hussein Chalayan, Jean Colonna & Jeff Burton, Hiroaki Ohya, Maison Martin Margiela, Antonio Marras, Grit & Jerszy Seymour, SHOWstudio, Raf Simons, Sissel Tolaas, Gaspard Yurkievich, BLESS, Herms, You Wear It Well, and many more key international designers.
