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Author: Susan W. Alman
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 230
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Book Description
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library usewhich is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Author: Susan W. Alman
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 230
Get Book Here
Book Description
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library usewhich is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Author: Susan Webreck Alman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
Author: Wayne Disher
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 198
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Book Description
This indispensable resource provides tools for collection management in public libraries, featuring essential strategies for inventory assessment, market analysis, budgeting, marketing, and customer service. This book is a must-have for those just entering the field or professionals in need of a refresher in effective library operations. This professional volume covers all aspects of collection development and management in the public library, from gathering statistics to design a collection that meets community needs, to selecting materials, managing vendor relations, understanding the publishing industry, and handling complaints. Author Wayne Disher provides public librarians—especially those without the benefit of academic training—access to the tools to make them successful, and their collections beneficial to the public they serve. The second edition features two new chapters on digital curation and cooperative collection development. Additional updates include helpful information on infographics, more budgeting formulas, and a section on core collections, as well as content covering eBooks, electronic storage, and digital rights management. Chapters discuss subjects such as marketing the collection to patrons, book repair, and handling censorship issues when collections are challenged.
Author: Susan W. Alman
Publisher: Libraries Unlimited
ISBN: 1610698703
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Author: Ann Roberts
Publisher: Bloomsbury Publishing USA
ISBN: 0313094527
Category : Language Arts & Disciplines
Languages : en
Pages : 155
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Book Description
What do you do when you are offered any number of gifts including but not limited to artifacts, letters, historical documents, collections of pictures, postcards, arrowheads? This book helps you reject such offers (keeping the prospective donor happy) or add and maintain these in your collection so that they are useful and used. Since archival materials are not considered as the usual circulation materials, how and when to loan them is another question answered. You may also be able to get volunteers to help you at every step along the way when you are acquiring and restoring gifts. Many librarians are recipients of a variety of gifts from members of the community. How to accept or reject these donations is a continuing problem for persons who work in public libraries and will be even more of a question when the librarian has little formal training in archival or preservation work.
Author: Ann Roberts
Publisher: Bloomsbury Publishing USA
ISBN: 1610690567
Category : Language Arts & Disciplines
Languages : en
Pages : 174
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Book Description
This book helps libraries identify and implement new ways to serve their physically or mentally disabled patients. Authors Ann Roberts and Dr. Richard Smith work at the state level with persons with disabilities. They find that very few librarians feel comfortable with providing services addressed to the needs of the disabled, yet those who do offer services and programs other libraries can adopt and adapt. Crash Course in Library Services to People with Disabilities will help librarians get up to speed in understanding disabled persons and what they can do to make library premises and holdings more accessible to them. It provides basic information on the different types of mental and physical disabilities a librarian might encounter, then offers a range of exemplary policies, services, and programs for people with disabilities—efforts that are in place and working across the country.
Author: Francisca Goldsmith
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
A fresh, detailed, and thoughtful examination of reference services in the context of evolving community information needs and habits, a changing technological landscape, and new search strategies. Professional practices in the field of library reference services have changed dramatically in the past decade in response to shrinking print reference collections and evolving technology, search strategies, and user needs and interests. This new guide explains all the basics of reference services, covering resource types and awareness of their appropriate uses, collection development and maintenance techniques that support reference service work, the latest online searching techniques, and best practices for service interactions through various platforms, including email, chat, text, phone, and face to face. Additionally, it addresses reference service ethics; communication and conducting reference interviews; important policies related to reference service development, provision, and maintenance; alternative reference service delivery points now in use; and professional service provider networking. Both experienced reference librarians and those new to reference service will benefit from in-depth coverage of recent changes in online reference resources and print-based resources, guidelines for authoritative evaluation of web-based resources, explanations of online catalog searching skills, and tips for reference web page construction. The book also contains an expanded section on making digitized collections accessible and relevant; information on the growing need of members of the general population for help with various federal government access programs ranging from Veterans Affairs and Social Security to health care access, income tax regulation fulfillment, and immigrant documentation; and explanations of copyright in the digital sphere of resource use and transfer.
Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Category : Language Arts & Disciplines
Languages : en
Pages : 195
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Book Description
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Author: Valerie S. Gordon
Publisher: Rowman & Littlefield
ISBN: 1442262710
Category : Language Arts & Disciplines
Languages : en
Pages : 179
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Book Description
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Author: Shelley Elizabeth Mosley
Publisher: Bloomsbury Publishing USA
ISBN: 0313097003
Category : Language Arts & Disciplines
Languages : en
Pages : 151
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Book Description
Taking a management position in a new library or being promoted to a higher position in your library means a new approach to interpersonal relations. How to make this transition can be a challenge. This book provides the information you need to learn so you can become an effective leader and to recognize and circumvent the legal pitfalls that you may find in your path. Written in reader-friendly language, two seasoned veterans share their experiences and the experiences of others in this introduction to managing people. Managing a small library requires skills in working with personnel, the library board, patrons, and the key people in the community. Understanding these requirements will help the person with no formal education to be a more effective administrator in this setting.
