Crackle And Fizz: Essential Communication And Pitching Skills For Scientists PDF Download
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Author: Caroline Van Den Brul
Publisher: World Scientific
ISBN: 1783262869
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.
Author: Caroline Van Den Brul
Publisher: World Scientific
ISBN: 1783262869
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Get Book Here
Book Description
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.
Author: Patricia G Patrick
Publisher: Springer
ISBN: 3319503987
Category : Science
Languages : en
Pages : 612
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Book Description
This book provides a diverse look at various aspects of preparing informal science educators. Much has been published about the importance of preparing formal classroom educators, but little has been written about the importance, need, and best practices for training professionals who teach in aquariums, camps, parks, museums, etc. The reader will find that as a collective the chapters of the book are well-related and paint a clear picture that there are varying ways to approach informal educator preparation, but all are important. The volume is divided into five topics: Defining Informal Science Education, Professional Development, Designing Programs, Zone of Reflexivity: The Space Between Formal and Informal Educators, and Public Communication. The authors have written chapters for practitioners, researchers and those who are interested in assessment and evaluation, formal and informal educator preparation, gender equity, place-based education, professional development, program design, reflective practice, and science communication. Readers will draw meaning and usefulness from the array of professional perspectives and be stimulated to begin a quest to scaffold programs and professional development around the frameworks described in this book.
Author: Steven Judge
Publisher: World Scientific
ISBN: 1786345749
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
'This text serves as an educational tool merging good marketing practices with the promotion of STEM subjects and research. The book is applicable to global environments. A useful resource for aspiring and practicing researchers.'CHOICEApplying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan.The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy.
Author: Alexia Youknovsky
Publisher: Springer Nature
ISBN: 303034181X
Category : Science
Languages : en
Pages : 157
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Book Description
Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact. For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator. Dr. Stephen Webster, Director of Science Communication Unit, Imperial College London Public speaking is one of the most intimidating but crucial tasks in a scientist’s career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Health, Science & Environment Editor, Washington Post
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Oberon Zell-Ravenheart
Publisher: Red Wheel/Weiser
ISBN: 1601639716
Category : Body, Mind & Spirit
Languages : en
Pages : 1062
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Book Description
Here is the book Merlin could have given a young Arthur . . . if only it had existed. Out of the millions of Harry Potter fans worldwide, there are tens of thousands who want to really do the magical things J.K. Rowling writes about. But would-be wizards must rely on information passed down from wizard elders. Is there a Hogwarts anywhere in the real world? A real Albus Dumbledore? Where is the book these aspiring wizards need? Luckily for all those fans, Oberon Zell-Ravenheart, today’s foremost genuine wizard, has written the essential handbook. What’s more, he has gathered some of the greatest names in Wicca—including Ellen Evert Hopman, Raymond Buckland, Raven Grimassi, Patricia Telesco, Jesse Wolf Hardin, Morning Glory Zell-Ravenheart, and many more into a modern-day “Grey Council” to publish for the first time everything an aspiring wizard needs to know. Lurking within the pages of Grimoire for the Apperntice Wizard are: Biographies of famous wizards of history and legend Detailed descriptions of magickal tools and regalia (with full instructions for making them) Rites and rituals for special occasions A bestiary of mythical creatures The Laws of Magick Myths and stories of gods and heroes Lore and legends of the stars and constellations Instruction for performing amazing illusions, special effects, and many other wonders of the magical multiverse Praise forGrimoire for the Apprentice Wizard “I can’t think of a better, more qualified person to write a Handbook for Apprentice Wizards. Oberon is a Wizard.” —Raymond Bucklland, author of Buckland’s Complete Book of Witchcraft “Oberon is not only extremely learned in the magickal arts but he communicates that knowledge with wit and charm.” —Fiona Horne, author of Witch: A Magickal Journey and star of Mad, Mad, Mad House
Author: David Toop
Publisher:
ISBN:
Category : History
Languages : en
Pages : 328
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Book Description
"Ocean of Sound" begins in 1889 at the Paris Exposition when Debussy first heard Javanese music performed. A culture absorbed in perfume, light and ambient sound developed in response to the intangibility of 20th century communications. David Toop traces the evolution of this culture, through Erik Satie to the Velvet Undergound; Miles Davis to Jimi Hendrix. David Toop, who lives in London, is a writer, musician and recording artist. His other books are "Rap Attack 3 "and "Exotica,"
Author: Laura Bowater
Publisher: John Wiley & Sons
ISBN: 1118406664
Category : Science
Languages : en
Pages : 404
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Book Description
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
Author: David J. Bennett
Publisher: Cambridge University Press
ISBN: 9781107003323
Category : Education
Languages : en
Pages : 492
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Book Description
In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.
Author: Sergio Zyman
Publisher: John Wiley & Sons
ISBN: 9780471429661
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
