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Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319
Get Book Here
Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Kara Warburton
Publisher: John Benjamins Publishing Company
ISBN: 9027260095
Category : Language Arts & Disciplines
Languages : en
Pages : 275
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Book Description
The Corporate Terminologist is the first monograph that addresses the principles and methods for managing terminology in content production environments that are both demanding and multilingual, such as those found in global companies and institutions. It describes the needs of large corporations and how those needs demand a new, pragmatic approach to terminology management. The repurposability of terminology resources is a fundamental criterion that motivates the design, selection, and use of terminology management tools, and has a bearing on the definition of termhood itself. The Corporate Terminologist describes and critiques the theories and methods informing terminology management today, and practical considerations such as preparing an executive proposal, designing a termbase, and extracting terms from corpora are also covered. This book is intended for readers tasked with managing terminology in today’s challenging production environments, for those studying translation and business communication, and indeed for anyone interested in terminology as a discipline and practice.
Author: Jonathan Law
Publisher: OUP Oxford
ISBN: 0191036722
Category : Business & Economics
Languages : en
Pages : 999
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Book Description
This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Author: Sue Ellen Wright
Publisher: John Benjamins Publishing
ISBN: 9027221545
Category : Language Arts & Disciplines
Languages : en
Pages : 385
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Book Description
The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work.In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications.The high level of expertise provided by the contributors, combined with the wide range of perspectives they represent, results in a thorough coverage of all facets of a burgeoning field. The lay-out of the Handbook is specially designed for quick and for cross reference, with hypertext and an extensive index.See also "Handbook of Terminology Management" set (volumes 1 and 2).
Author: Hendrik J. Kockaert
Publisher: John Benjamins Publishing Company
ISBN: 9027269564
Category : Language Arts & Disciplines
Languages : en
Pages : 561
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Book Description
Terminology has started to explore unbeaten paths since Wüster, and has nowadays grown into a multi-facetted science, which seems to have reached adulthood, thanks to integrating multiple contributions not only from different linguistic schools, including computer, corpus, variational, socio-cognitive and socio-communicative linguistics, and frame-based semantics, but also from engineering and formal language developers. In this ever changing and diverse context, Terminology offers a wide range of opportunities ranging from standardized and prescriptive to prototype and user-based approaches. At this point of its road map, Terminology can nowadays claim to offer user-based and user-oriented, hence user-friendly, approaches to terminological phenomenona, when searching, extracting and analysing relevant terminology in online corpora, when building term bases that contribute to efficient communication among domain experts in languages for special purposes, or even when proposing terms and definitions formed on the basis of a generally agreed consensus in international standard bodies. Terminology is now ready to advance further, thanks to the integration of meaning description taking into account dynamic natural language phenomena, and of consensus-based terminology management in order to help experts communicate in their domain-specific languages. In this Handbook of Terminology (HoT), the symbiosis of Terminology with Linguistics allows a mature and multi-dimensional reflection on terminological phenomena, which will eventually generate future applications which have not been tested yet in natural language. The HoT aims at disseminating knowledge about terminology (management) and at providing easy access to a large range of topics, traditions, best practices, and methods to a broad audience: students, researchers, professionals and lecturers in Terminology, scholars and experts from other disciplines (among which linguistics, life sciences, metrology, chemistry, law studies, machine engineering, and actually any expert domain). In addition, the HoT addresses any of those with a professional or personal interest in (multilingual) terminology, translation, interpreting, localization, editing, etc., such as communication specialists, translators, scientists, editors, public servants, brand managers, engineers, (intercultural) organization specialists, and experts in any field. Moreover, the HoT offers added value, in that it is the first handbook with this scope in Terminology which has both a print edition (also available as a PDF e-book) and an online version. For access to the Handbook of Terminology Online, please visit ahref="HTTP: DESIGNTIMESP="27189" www.benjamins.com online hot ?http://www.benjamins.com/online/hot//a . The HoT is linked to the Handbook of Translation Studies, not in the least because of its interdisciplinary approaches, but also because of the inevitable intertwining between translation and terminology. All chapters are written by specialists in the different subfields and are peer-reviewed.
Author: David S. Bright
Publisher:
ISBN: 9781998109166
Category :
Languages : en
Pages : 0
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Book Description
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author: Jonathan Law
Publisher: Oxford University Press
ISBN: 0199684987
Category : Business & Economics
Languages : en
Pages : 673
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Book Description
Covering all areas of modern business practice, this edition now includes increased coverage of terms and concepts. It also looks at issues such as Internet business, private equity, structured finance, and much more.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Sue Ellen Wright
Publisher: John Benjamins Publishing
ISBN: 9781556195099
Category : Language Arts & Disciplines
Languages : en
Pages : 574
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Book Description
The Handbook of Terminology Management is a unique work designed to meet the practical needs of terminologists, translators, lexicographers, subject specialists (e.g., engineers, medical professionals, etc.), standardizers and others who have to solve terminological problems in their daily work.In more than 900 pages, the Handbook brings together contributions from approximately 50 expert authorities in the field. The Handbook covers a broad range of topics integrated from an international perspective and treats such fundamental issues as: practical methods of terminology management; creation and use of terminological tools (terminology databases, on-line dictionaries, etc.); terminological applications.The high level of expertise provided by the contributors, combined with the wide range of perspectives they represent, results in a thorough coverage of all facets of a burgeoning field. The lay-out of the Handbook is specially designed for quick and for cross reference, with hypertext and an extensive index.See also "Handbook of Terminology Management" set (volumes 1 and 2).
Author: Saihong Li
Publisher: Routledge
ISBN: 1000357104
Category : Foreign Language Study
Languages : en
Pages : 248
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Book Description
Terminology Translation in Chinese Contexts: Theory and Practice investigates the theory and practice of terminology translation, terminology management, and scholarship within the distinctive milieu of Chinese and explores the complex relationship between terminology translation (micro level) and terminology management (macro level). This book outlines the contemporary challenges of terminology translation and terminology management within Chinese contexts in specialized fields including law, the arts, religion, Chinese medicine, and food products. The volume also examines how the development and application of new technologies such as big data, cloud computing, and artificial intelligence have brought about major changes in the language service industry. Technology such as machine translation and computer-assisted translation has spawned new challenges in terminology management practices and has facilitated their evolution in contexts of ever greater internationalization and globalization. This book recontextualizes terminology translation and terminology management with a special focus on English–Chinese translation. It is hoped that the volume will enable and enhance dialogue between Chinese and Western scholars and professionals in the field. All chapters have been written by specialists in the different subfields and have been peer-reviewed by the editors.
