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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Olivier Favereau
Publisher: Edward Elgar Publishing
ISBN: 9781840645101
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
"This book contributes to the current rapprochement between economics and sociology. It examines the fact that individuals use rules and interdependencies to forward their own interests, while living in social environments where everyone does the same. The authors argue that to construct durable organizations and viable markets, they need to be able to handle both. However, thus far, economists and sociologists have not been able to reconcile the relationship between these two types of constrains on economic activity." -- BOOK JACKET.
Author: Max H. Boisot
Publisher: OUP Oxford
ISBN: 0191589349
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
It is now widely recognized that the effective management of knowledge assets is a key requirement for securing competitive advantage in the emerging information economy. Yet the physical and institutional differences between tangible assets and knowledge assets remain poorly understood. In the case of knowledge, the ownership and control of assets are becoming ever more separate, a phenomenon that is actually exacerbated by the phenomenon of learning. If we are to meet the challenges of the information economy, then we need a new approach to property rights based on a deeper theoretical understanding of knowledge assets. Max Boisot writes clearly and in accessible language providing some of the key building blocks which are needed for a theory of knowledge assets. He develops a powerful conceptual framework, the Information-Space or I-Space, for exploring the way knowledge flows within and between organizations. This framework will enable managers and students to explore and understand how knowledge and information assets differ from physical assets, and how to deal with them at a strategic level within their organizations.
Author: Mark Casson
Publisher: OUP Oxford
ISBN: 0198297807
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Information and Organization models the economy in terms of the flow of information rather than material goods. Instead of the adverserial exploitation of information gaps, it stresses the creative use of information in decision making.
Author: Lucille Alice Suchman
Publisher: Cambridge University Press
ISBN: 9780521337397
Category : Computers
Languages : en
Pages : 224
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Book Description
A compelling case for the re-examination of interface design models is presented by this text's assertion that human behavior is not taken into account in the planning model generally favored by artificial intelligence.
Author: Marcel Thelen
Publisher: Lodz Studies in Language
ISBN: 9783631663905
Category : Semantics
Languages : en
Pages : 0
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Book Description
This book presents new and innovative ideas on the didactics of translation and interpreting. They include assessment methods and criteria, assessment of competences, graduate employability, placements, skills labs, the perceived skills gap between training and profession, the teaching of terminology, and curriculum design.
Author: Edda Weigand
Publisher: Walter de Gruyter
ISBN: 3110949873
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
The topic of this volume was discussed at a Round Table of the International Association for Dialogue Analysis (IADA) at the University of Bologna in March 1995. The Round Table was intended to make a scientific contribution in honour of the president's 65th birthday. The topic refers on the one hand to the central problem of 'Dialogue Analysis' which is to discover a new, communicatively functioning unit after having left behind the unit of the sentence which can be considered the unit par excellence of structural linguistics. On the other hand, it includes the manifold units, relations, and strategies, i.e. the specific problems of dialogue analysis.
Author: Roel von Meijenfeldt
Publisher:
ISBN: 9789189098329
Category : Democracy
Languages : en
Pages : 0
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Book Description
This book outlines eighty practical options on how to promote democratic development. These proposals were generated during discussions with more than 100 politicians, policy-makers, academics and civil society representatives from ACP and EU in late 1998. Options included range from how to enhance local capacity to democratic reform, to how the international dialogue between the two groups should be structured. Written in an easy-to-use manner, this book is intended to provide options for the on-going negotiations and the shape of future co-operation between the EU and ACP countries. Written for policy-makers, politicians and parliamentarians, this is also an excellent resource for students and the media.
Author: Peter Checkland
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Information, Systems and Information Systems making sense of the field Peter Checkland and Sue Holwell Lancaster University, UK Science-based technology helps to shape our lives, and no technology is more powerful in this respect than that associated with information. But the emerging linked fields of information systems and information technology are still in a very confused state. There is a torrent of technical developments but the concepts which bring structure to the field and make sense of it lag behind. This book seeks to dispel that confusion, and aims to make sense of IS and IT as a whole. Conventional theory bears little relation to the experience most people have with computer-based systems in organizations. Based on real-world experiences in both the private and public sectors, this book from Peter Checkland and Sue Holwell tackles the subject afresh. Information, Systems and Information Systems provides a practice-based approach to the thinking needed to underpin provision of information support in organizations. Starting from fundamentals, the book develops a coherent account of the field. The book is thus a work of conceptual cleansing. It presents a well-argued and tested account of IS and IT which is both holistic and coherent. The sense-making models which emerge can encompass any particular assumptions about the nature of organizational reality and management, whether 'hard' functionalist or 'soft' interpretive ones, though the authors' sympathies are with the latter.
Author: Clare Gallaway
Publisher: Cambridge University Press
ISBN: 9780521437257
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
Language addressed to children, or 'Baby Talk', became the subject of research interest thirty years ago. Since then, the linguistic environment of infants and toddlers has been widely studied. Input and Interaction in Language Acquisition is an up-to-date statement of the facts and controversies surrounding 'Baby Talk', its nature and likely effects. With contributions from leading linguists and psychologists, it explores language acquisition in different cultures and family contexts, in typical and atypical learners, and in second and foreign language learners. It is designed as a sequel to the now famous Talking to Children, edited by Catherine Snow and Charles Ferguson, and Professor Snow here provides an introduction, comparing issues of importance in the field today with the previous concerns of researchers.
