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Author: Dawn Iacobucci
Publisher: Emerald Group Publishing
ISBN: 1787548244
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Author: Dawn Iacobucci
Publisher: Emerald Group Publishing
ISBN: 1787548244
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Author: Dawn Iacobucci
Publisher: Emerald Group Publishing
ISBN: 9781787548251
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: V. Kumar
Publisher: Emerald Group Publishing
ISBN: 1838675655
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Author: Henry Kyambalesa
Publisher: Routledge
ISBN: 1351781715
Category : Social Science
Languages : en
Pages : 244
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Book Description
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author: Angela Y. Lee
Publisher: Emerald Group Publishing
ISBN: 1802629556
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Author: Mariusz Sołtysik
Publisher: Taylor & Francis
ISBN: 1040051243
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. Achieving the Sustainable Development Goals in accordance with the 2030 Agenda for Sustainable Development depends on research and innovation. Therefore, the transition to sustainable development requires investment in technology, new business models, and social and environmental innovations that contribute to shaping new business and promoting sustainable business practices. This book seeks to understand how sustainability affects core business areas, with a focus on strategic and entrepreneurial activities. Given these considerations, the main purpose of this book is twofold: (1) to contribute to a better understanding of important and current trends in the field of sustainable transformation in core business areas; and (2) to provide a comprehensive overview of quantitative and qualitative studies in the field. The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, entrepreneurship, and innovation, which is supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theoretical and conceptual perspectives and frameworks for successful business transformation. It will be of particular value to those researching sustainable development and strategic management.
Author: Frank R. Kardes
Publisher: Routledge
ISBN: 0429687591
Category : Psychology
Languages : en
Pages : 1211
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Book Description
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Stephen Brown
Publisher: Routledge
ISBN: 1134669720
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
