CONTENT CREATORS' PLAYBOOK: USING ARTIFICIAL INTELLIGENCE, STORYTELLING AND VIDEO MARKETING TO SUPERCHARGE CREATIVITY PDF Download
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Author: MAUREEN P PRICE
Publisher: Maureen P. Price
ISBN:
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This book is a guide for women who want to thrive in the digital economy. It explores the intersection of artificial intelligence (AI) and content creation, offering insights and strategies for women to leverage these technologies to their advantage. The book begins by painting a picture of the challenges facing humanity, including climate change, global pandemics, and the threat of war. It then argues that AI has the potential to help us address these challenges and create a more sustainable and peaceful future. The book also examines the ways in which technology is empowering women, giving them a voice and a platform to express themselves. It highlights the rise of female content creators and entrepreneurs who are using AI to enhance their creativity and reach wider audiences. The book provides practical advice on a range of topics, including: Disrupting the Patriarchy: How technology is dismantling traditional power structures and creating opportunities for women. The AI Revolution: Understanding the basics of AI and its potential impact on various industries. AI and Creativity: Using AI tools to enhance your creativity and produce high-quality content. Ecommerce for Creators: Building an online business and selling your products or services. Brand Storytelling: Crafting a compelling brand narrative that resonates with your audience. Video Marketing: Creating engaging video content for YouTube and other platforms. Social Media Marketing: Building a community and promoting your content on social media. Self-Love and Confidence: Overcoming self-doubt and achieving your goals. This book is more than just a guide to content creation; it is a call to action for women to embrace their power and shape their own future. It is a must-read for any woman who wants to succeed in the digital age.
Author: MAUREEN P PRICE
Publisher: Maureen P. Price
ISBN:
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
This book is a guide for women who want to thrive in the digital economy. It explores the intersection of artificial intelligence (AI) and content creation, offering insights and strategies for women to leverage these technologies to their advantage. The book begins by painting a picture of the challenges facing humanity, including climate change, global pandemics, and the threat of war. It then argues that AI has the potential to help us address these challenges and create a more sustainable and peaceful future. The book also examines the ways in which technology is empowering women, giving them a voice and a platform to express themselves. It highlights the rise of female content creators and entrepreneurs who are using AI to enhance their creativity and reach wider audiences. The book provides practical advice on a range of topics, including: Disrupting the Patriarchy: How technology is dismantling traditional power structures and creating opportunities for women. The AI Revolution: Understanding the basics of AI and its potential impact on various industries. AI and Creativity: Using AI tools to enhance your creativity and produce high-quality content. Ecommerce for Creators: Building an online business and selling your products or services. Brand Storytelling: Crafting a compelling brand narrative that resonates with your audience. Video Marketing: Creating engaging video content for YouTube and other platforms. Social Media Marketing: Building a community and promoting your content on social media. Self-Love and Confidence: Overcoming self-doubt and achieving your goals. This book is more than just a guide to content creation; it is a call to action for women to embrace their power and shape their own future. It is a must-read for any woman who wants to succeed in the digital age.
Author: Carla Johnson
Publisher: Morgan James Publishing
ISBN: 1631953184
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Discover the five simple steps to corporate innovation in a practical guide that makes coming up with great ideas everybody’s business. Experts and executives often portray innovation as confusing and complicated. Some even suggest that you need a special degree to know how to do it right. But the truth is, consistently coming up with great ideas isn’t a unique talent or even a difficult skill. It’s actually a simple five-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation shows readers how to tie individual competence with innovation techniques to direct corporate outcomes. In engaging and accessible language, Carla Johnson demonstrates how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Steve Fedorko
Publisher:
ISBN: 9780990651819
Category :
Languages : en
Pages :
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Book Description
Author: Erik Brynjolfsson
Publisher: W. W. Norton & Company
ISBN: 0393239357
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").
Author: Ryan Avent
Publisher: Macmillan + ORM
ISBN: 1466887192
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
None of us has ever lived through a genuine industrial revolution. Until now. Digital technology is transforming every corner of the economy, fundamentally altering the way things are done, who does them, and what they earn for their efforts. In The Wealth of Humans, Economist editor Ryan Avent brings up-to-the-minute research and reporting to bear on the major economic question of our time: can the modern world manage technological changes every bit as disruptive as those that shook the socioeconomic landscape of the 19th century? Traveling from Shenzhen, to Gothenburg, to Mumbai, to Silicon Valley, Avent investigates the meaning of work in the twenty-first century: how technology is upending time-tested business models and thrusting workers of all kinds into a world wholly unlike that of a generation ago. It's a world in which the relationships between capital and labor and between rich and poor have been overturned. Past revolutions required rewriting the social contract: this one is unlikely to demand anything less. Avent looks to the history of the Industrial Revolution and the work of numerous experts for lessons in reordering society. The future needn't be bleak, but as The Wealth of Humans explains, we can't expect to restructure the world without a wrenching rethinking of what an economy should be.
Author: Amy Balliett
Publisher: John Wiley & Sons
ISBN: 1119680220
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
Author: Jim Stengel
Publisher: Currency
ISBN: 0451497236
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203821
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
