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Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 100091027X
Category : Language Arts & Disciplines
Languages : en
Pages : 443
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Book Description
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Author: Joy Harrington
Publisher:
ISBN:
Category :
Languages : en
Pages : 86
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Book Description
Content. The simplest way to show up for your business every single day and yet the HARDEST thing to consistently produce that is good quality, attracts your tribe and most importantly - converts sales. Yes, if you are producing the right content, your sales should convert more easily because you are showing your avatar (ideal client) that you: 1. Understand her2. Speak her language3. Are a credible resource4. Have what she WANTS (not just what she needs)Most people who want an online business or want to be an "influencer" KNOW that they have to show up daily with content but they have no idea where to start, what to talk about or how to package it up correctly so they either:1. Avoid it2. Do a poor job of it by slapping something up because "hey, something is better than nothing right?" (wrong PS)3. They look at what others are writing and try to reproduce something similar thinking that if it worked for others it will work for them. Does any of this sound familiar yet? Girl, I've been there because I have done all of these things. When the only training on content is books written about social media selling tactics, it can be hard to translate that to your OWN story, your own business, your own ideal client and your online presence am I right??THIS book will focus on growing you into a master of content with awesome posts AND will also give you the prompts to create your posts right here. Every day when you need to create a post, just open this book, pick the type of post you want to do and use the prompts to create a post that is AUTHENTIC, engaging and will set you apart from others in your industry. This happens by sharing your authentic voice in a way that creates bonding with your audience AND sets you up as their teacher/leader that they want to trust and buy from.
Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 100091027X
Category : Language Arts & Disciplines
Languages : en
Pages : 443
Get Book Here
Book Description
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Author: Esperanza Miyake
Publisher: Taylor & Francis
ISBN: 1040097944
Category : Social Science
Languages : en
Pages : 207
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Book Description
This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
Author: Sara McCorquodale
Publisher: Bloomsbury Publishing
ISBN: 1472972007
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Author: Johanna Arnesson, Hanna Reinikainen
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111036154
Category :
Languages : en
Pages : 215
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Book Description
Author: Julie Golia
Publisher: Oxford University Press
ISBN: 0197527787
Category : History
Languages : en
Pages : 233
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Book Description
"Newspaper Confessions chronicles the history of the newspaper advice column, a genre that has shaped Americans' relationships with media, their experiences with popular therapy, and their virtual interactions across generations. Emerging in the 1890s, advice columns became unprecedented virtual forums where readers could debate the most resonant cultural crises of the day with strangers in an anonymous yet public forum. The columns are important - and overlooked - precursors to today's digital culture: forums, social media groups, chat rooms, and other online communities that define how present-day American communicate with each other. This book charts the rise of the advice column and its impact on the newspaper industry. It analyzes the advice given by a diverse sample of columns across several decades, emphasizing the ways that advice columnists framed their counsel as modern, yet upheld the racial and gendered status quo of the day. It shows how advice columnists were forerunners to the modern celebrity journalist, while also serving as educators to audience of millions. This book includes in-depth case studies of specific columns, demonstrating how these forums transformed into active and participatory virtual communities of confession, advice, debate, and empathy"--
Author: John Laschinger
Publisher: Dundurn
ISBN: 1459736540
Category : Political Science
Languages : en
Pages : 265
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Book Description
John Laschinger, Canada’s only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager’s arsenal.
Author: James J. F. Forest
Publisher: Bloomsbury Publishing USA
ISBN: 1440870101
Category : Political Science
Languages : en
Pages : 321
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Book Description
This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.
Author: Abbie Halberstadt
Publisher: Harvest House Publishers
ISBN: 0736983783
Category : Religion
Languages : en
Pages : 241
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Book Description
Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Author: Michelle D. Hord
Publisher: Simon and Schuster
ISBN: 198217353X
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
"A cross between Carry On, Warrior and Everybody's Got Something, The Other Side of Yet is a powerful memoir about loss, faith, and the power of the human spirit. Starting her professional career as a producer at America's Most Wanted, Michelle Hord was no stranger to tragedy. But when the unimaginable happened in her own family, Michelle's entire life crashed down around her. As she sought out a new blueprint for how to live in this new world, The Book of Job became her anchor, with one verse in particular standing out: "Though he slay me, yet will I trust in him" Job 13:15 King James Version (KJV). For Michelle, the concept of that 'yet' became an essential part of her life--one shaped by loss, yet filled with hope. This powerful memoir takes readers on a journey about creating a life of goodness and grace in the face of loss, injustice, or hardship. Michelle isn't interested in prosecuting her marriage, dwelling on what happened to her daughter, or pointing to God as her only salvation. In the pages of The Other Side of Yet, she invites readers to share not just her story, but to draw inspiration from her strength, her will to create goodness, and her defiant faith"--
