Author: Harold Wilhite
Publisher: Palgrave MacMillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
In this book, Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products, and exploring how the engagement of local practices with the globalizing economy result in change.