Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century PDF full book. Access full book title Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century by Magdalena Eriksroed-Burger. Download full books in PDF and EPUB format.
Author: Magdalena Eriksroed-Burger
Publisher: Springer Nature
ISBN: 303120204X
Category : History
Languages : en
Pages : 312
Get Book Here
Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author: Magdalena Eriksroed-Burger
Publisher: Springer Nature
ISBN: 303120204X
Category : History
Languages : en
Pages : 312
Get Book Here
Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author: Jill Massino
Publisher: Purdue University Press
ISBN: 1612499716
Category : History
Languages : en
Pages : 213
Get Book Here
Book Description
The collapse of state socialism ushered in dramatic political and economic change, producing new freedoms and opportunities, but also new challenges and disappointments. Focusing on laborers, professionals, youth, women, sexual minorities, foreign students, and emigrants, Everyday Postsocialism in Eastern Europe explores these multifaceted changes and people’s varied experiences of them. The featured narratives complicate hegemonic representations of transformation, revealing ruptures and continuities, progress and reversals. Highlighting the multi-directionality of change over the last thirty years, the book reappraises 1989 as an epochal event for all.
Author: Adelina Stefan
Publisher: Cornell University Press
ISBN: 1501778536
Category : Business & Economics
Languages : en
Pages : 300
Get Book Here
Book Description
Vacationing in Dictatorships examines the political effects of international tourism in socialist Romania and Francoist Spain in the postwar era. Despite sharp economic and political differences between the two dictatorial regimes at the start of the Cold War, significant similarities existed as both states took advantage of international tourism to improve their image abroad and pursued processes of economic modernization to acquire hard currencies. By the end of the 1970s though, the two countries achieved rather different results in terms of tourism development, despite the fact that both shared many features in the 1940s and 1950s. By comparing the rise and evolution of international tourism on different sides of the Iron Curtain, Adelina Stefan provides a different assessment of the geopolitics of postwar Europe that further refines the Cold War's geographies separating Eastern and Western Europe. As a result, Vacationing in Dictatorships reveals a new perspective on the Cold War that reveals not only the developmental similarities between Eastern and Southern Europe but also the ideological struggle that pitted socialist East against capitalist West.
Author: Constanţa Vintilă-Ghiţulescu
Publisher: BRILL
ISBN: 900435509X
Category : History
Languages : en
Pages : 243
Get Book Here
Book Description
Women, fashion, consumption, luxury, and education are the main subjects of our researchers. The contributors of this volume accompanied women and objects in their travels across Modern Europe and offered thorough and diverse analyses connecting the circulation of people with the circulation of ideas. Making use of archive materials, visual sources and museum collections, the authors point out the richness of the region and the role of women in promoting new ideas of modernity. This will help the public to better know and understand the importance of women's sociability in building new nations and constructing new identities in South-Eastern Europe and beyond.
Author: Tricia Starks
Publisher: Cornell University Press
ISBN: 1501765752
Category : History
Languages : en
Pages : 323
Get Book Here
Book Description
Enriched by color reproductions of tobacco advertisements, packs, and anti-smoking propaganda, Cigarettes and Soviets provides a comprehensive study of the Soviet tobacco habit. Tricia Starks examines how the Soviets maintained the first mass smoking society in the world while simultaneously fighting it. The book is at once a study of Soviet tobacco deeply enmeshed in its social, political, and cultural context and an exploration of the global experience of the tobacco epidemic. Starks examines the Soviet antipathy to tobacco yet capitulation to market; the development of innovative cessation techniques and clinics and the late entry into global anti-tobacco work; the seeming lack of cultural stimuli alongside massive use; and the expansion of smoking without the conventional prompts of capitalist markets. She tells the story of Philip Morris's "Mission to Moscow" campaign for the Soviet market, the triumph of the quintessential capitalist product—the cigarette—in a communist system, and the successes and failures of the world's first national antismoking campaign. The interplay of male habits and health against largely female tobacco producers and medical professionals adds a gendered dimension. Smoking developed, continued, and grew in the Soviet Union without mass production, intensive advertising, seductive industrial design, or product ubiquity. The Soviets were early to condemn tobacco, and yet, by the end of the twentieth century Russians smoked more heavily than most most other nations in the world. Cigarettes and Soviets challenges interpretations of how tobacco use rose in the past and what leads to mass use today.
Author: Sarah Abrevaya Stein
Publisher: Indiana University Press
ISBN: 9780253110794
Category : Social Science
Languages : en
Pages : 382
Get Book Here
Book Description
On the eve of the 20th century, Jews in the Russian and Ottoman empires were caught up in the major cultural and social transformations that constituted modernity for Ashkenazi and Sephardi Jewries, respectively. What language should Jews speak or teach their children? Should Jews acculturate, and if so, into what regional or European culture? What did it mean to be Jewish and Russian, Jewish and Ottoman, Jewish and modern? Sarah Abrevaya Stein explores how such questions were formulated and answered within these communities by examining the texts most widely consumed by Jewish readers: popular newspapers in Yiddish and Ladino. Examining the press's role as an agent of historical change, she interrogates a diverse array of verbal and visual texts, including cartoons, photographs, and advertisements. This original and lively study yields new perspectives on the role of print culture in imagining national and transnational communities; Stein's work enriches our sense of cultural life under the rule of multiethnic empires and complicates our understanding of Europe's polyphonic modernities.
Author: John Holmwood
Publisher: Springer
ISBN: 1349253375
Category : Social Science
Languages : en
Pages : 309
Get Book Here
Book Description
This book argues that the coming of the 'a new consumerism' in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessary or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Important contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.
Author: Rajeev Batra
Publisher: Springer Science & Business Media
ISBN: 1461550092
Category : Business & Economics
Languages : en
Pages : 281
Get Book Here
Book Description
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Author: Virginie Amilien
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409488330
Category : Science
Languages : en
Pages : 270
Get Book Here
Book Description
Twentieth century Europe went through a dramatic transition from low income populations experiencing hunger and nutritionally inadequate diets, to the recent era of over-consumption and growing numbers of overweight and obese people. By examining the trends in food history from case studies across Europe, this book offers a historical context to explain how and why this transition has occurred and what we can learn in order to try and address the vitally important issues arising from obesity in contemporary Europe.
Author: Anne E. Gorsuch
Publisher: Cornell University Press
ISBN: 9780801473289
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
'Turizm' examines the history of tourism in Russia and eastern Europe from the tsarist period to the age of Soviet and east European mass tourism in the 1960s and 1970s.
