Author: Marlene Devilbiss AverittePublisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 208
Book Description
Consumer Relations Programs and Post-purchase Communications to Dealers and Manufacturers of Selected Kitchen Appliances
Author: Marlene Devilbiss AverittePublisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 208
Book Description
The Journal of Home Economics
Author: Publisher:
ISBN:
Category : Domestic economy
Languages : en
Pages : 834
Book Description
Factors Related to Satisfaction with Five Major Household Appliances as Reported by 43 Selected Homemakers, Elmira, New York - 1963
Author: Ruth (Neptune) BeckwithPublisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 246
Book Description
Titles of Theses, Home Economics and Related Fields
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 190
Book Description
Titles of Theses: Home Economics and Related Fields, 1962/63-1967/68
Author: American Home Economics AssociationPublisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 140
Book Description
Host Bibliographic Record for Boundwith Item Barcode 30112115329648 and Others
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 80
Book Description
Annual Report of the New York State College of Home Economics at Cornell University
Author: New York State College of Home EconomicsPublisher:
ISBN:
Category : Home economics
Languages : en
Pages : 964
Book Description
Family Economic Behavior: Problems and Prospects
Author: Institute of Life Insurance (New York, N.Y.)Publisher: Philadelphia : Lippincott
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Developments in Aging
Author: United States. Congress. Senate. Special Committee on AgingPublisher:
ISBN:
Category : Older people
Languages : en
Pages : 502
Book Description
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
