Author: Dr.M.s.Narasimhamdr. G. Rama krishna
Publisher: Archers & Elevators Publishing House
ISBN: 938880547X
Category : Antiques & Collectibles
Languages : en
Pages :
Book Description
Consumer Preferences And Satisfaction Levels Towards Luxury Cars
Consumer Behavior
Author: Henry Assael
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664
Book Description
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 664
Book Description
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
The Consumer Behavior Towards Fuel Efficient Vehicles
Author: Charles River Associates
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 204
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 204
Book Description
Strategic Marketing Management
Author: Carol H. Anderson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.
Marketing in Canada
Author: René Y. Darmon
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 994
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 994
Book Description
Southern Economist
Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 782
Book Description
Publisher:
ISBN:
Category : India
Languages : en
Pages : 782
Book Description
Consumer Behavior
Author: Leon G. Schiffman
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 762
Book Description
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning presented in the first chapter, this model serves as a structural framework for the concepts the building blocks examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 762
Book Description
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning presented in the first chapter, this model serves as a structural framework for the concepts the building blocks examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.
Strategy & Business
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 456
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 456
Book Description
Strategic Management Sixth Edition, Custom Publication
Author: Hill
Publisher: Houghton Mifflin
ISBN: 9780618416448
Category : Business & Economics
Languages : en
Pages : 1192
Book Description
Publisher: Houghton Mifflin
ISBN: 9780618416448
Category : Business & Economics
Languages : en
Pages : 1192
Book Description
Strategic Management Theory
Author: Charles W. L. Hill
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 564
Book Description
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 564
Book Description